The Hindu Business Line : Tuesday, December 30, 2008

MARKETING

INSIGHT: Ad industry thrives on spends from telecom, FMCG sectors
Mumbai, Dec. 29 The telecom and fast moving consumer goods industry have been the two categories which have sustained ad industry growth rates (estimated at below 11 per cent) for 2008. While the first half of the year saw robust growth ...

NEW PRODUCTS & SERVICES: Hyundai production 8% lower than target
Launches premium compact car i20. New Delhi, Dec. 29 Hyundai Motor India Ltd on Monday said it expected to close the current calendar year producing 4.85 lakh units, 8 per cent lower than the 5.3 lakh units it had originally planned. The company ...

IPR: Apeda moves Sindh HC against basmati trademark
Hearing in Jan against right allowing only growers to use it. Chennai, Dec. 29 The Agricultural and Processed Food Products’ Export Development Authority (Apeda) has moved the Sindh High Court in Pakistan against the trademark right given ...

NEW PRODUCTS & SERVICES: Idea Cellular enters Karnataka
Will build on Spice’s subscriber base. Bangalore, Dec. 29 Idea Cellular Ltd said on Monday that it will build on the current 14 lakh subscriber base of Spice in Karnataka, and introduce its complete range of mobile telephony products and ...

CHANNELS AND FRANCHISES: Fiat despatches first batch of Lineas to dealers
Mumbai, Dec. 29 Fiat India Automobiles (FIAL), the joint venture of Fiat and Tata Motors, has despatched the first batch of 100 Lineas from its plant in Ranjangaon near ...

OUTLOOK: Hyundai looks to lift sagging sales with i20 launch
Chennai, Dec. 29 By launching the i20 towards the fag end of the calendar year at a time when sales are flagging, Hyundai Motor India hopes to rev up sales, however limited in ...

From Brand Line

INTERVIEW: ‘Our purpose is to improve lives’
Procter & Gamble’s COO Robert McDonald speaks on innovation at the consumer goods giant.. Robert McDonald, Chief Operating Officer (COO) of consumer goods multinational Procter & Gamble (P&G), maker of several blockbuster ...

ADVERTISING: Durables steadfast
Market players in the consumer durables sector shrug off slowdown worries, boost ad spends.. The slowdown in the economy has started to weigh heavily on the durables industry. So far insulated from the impact of the slowdown, the latest Index of ...

ADVERTISING: Slowdown in its stride
Some optimistic ad agencies are hoping that tough times will actually up creative standards.. Sure there’s no jingle that will drown all the bad news, but the advertising industry is taking the slowdown in its stride. The optimistic ones ...

STRATEGY: The marketing journey
The country’s marketing history has seen many interesting stages.. Marketing in India has come a long way, has it not? Do you see it going anywhere? Or have ...

NEW PRODUCTS & SERVICES: Woodness gracious
Hindware has launched the Wood Art Collection for bathrooms. The range comes with a solid wood cabinet, wash basin and mirror console. In some models, the cabinet is coupled with a marble top and a mirror that comes with a lamp. The ...

NEW PRODUCTS & SERVICES: Out of the box
Jean Paul Gaultier has transformed his Classique, Le Male, Fleur Du Male and Gaultier fragrance gift boxes into genuine music boxes. They play Love Me Tender by Elvis Presley (Classique Eau de Toilette and Classique Eau ...

NEW PRODUCTS & SERVICES: Lustrous locks
ITC has launched Fiama Di Wills Shine in Style, a new shampoo variant, expanding its premium range of shampoo to five. It contains extracts of chamomile and green tea and the Lustra conditioning system. The shampoo has been introduced in ...

NEW PRODUCTS & SERVICES: Oil’s well
Tupperware has launched Clear Flow Dispenser. It is available in two kitchen-friendly sizes, 600 ml and 1 litre, priced at Rs 440 and Rs 580, respectively. The dispenser may be used for storing and serving oil, vinegar, soya sauce or ...

BOOKS: Listen to murmurings
What happens when there are ‘worms in chocolates, pesticides in colas and a catastrophe in the country’s favourite mutual fund’? Exploring the situation are Ivan Arthur and Kurien Mathews in Brands Under ...

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Markets (Dec 29)

Nifty (at close)	2922.20(+64.95)
US Dollar (Buy/Sell)	48.41/44
Brent crude (a bbl) Rs	1,709
Gold (a gram) Rs	1,256
Silver (a kg) Rs	18,620

Brand Quest

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Looking back
Dec. 21-Dec. 27
Notebook shipments in Q3 surge 38%; PCs rise 1.7%

A lacklustre year for retail industry

Retailers bet on discount period to perk up sales