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MARKETING
EVENTS:
There will be fewer entries at Cannes this year
Ad agencies tighten purse strings to cut costs. New Delhi, Jan. 2 At about Rs 44,000 (€620) for Film Lions and about Rs 25,000 (€350) for an Outdoor Lions, entering events for advertising awards will be a luxury for agencies in the ...
PROMOTIONS & OFFERS:
Jet announces New Year offers
Jet Airways on Friday announced special fares for passengers travelling to international destinations. The offers include several special economy class fares and free travel offer for companions of Premiere class passengers on select ...
PROMOTIONS & OFFERS:
IndiGo’s Re 1 and Rs 99 fares
The Delhi based low cost airline IndiGo on Friday announced the introduction of Re 1 fare on a majority of sectors operated by it for those passengers who book at least 21 days before their flight. Besides, the airline is also offering a base ...
OUTLOOK:
Funskool plans big for IIT-devised board games
Chennai, Jan. 2 Do Chakra View and Mahawar sound familiar? As the names suggest, they take off on the Mahabharata and are the titles of board games the Industrial Design Centre (IDC) of IIT Bombay designed earlier this year. Funskool India, ...
STRATEGY:
Emami working on fresh brand strategy, campaign
Kolkata, Jan. 2 Post-acquisition of Zandu, Emami is working on a fresh brand strategy and media campaign plan for its own and Zandu’s products. Mr Harsh V. Agarwal, Executive Director of Emami and wholetime Director of Zandu, told ...
PERFORMANCE:
Hyundai, Honda buck the trend
Mumbai, Jan. 2 In spite of the overall downtrend, at least two automobile manufacturers managed to do well in December. The second largest carmaker Hyundai Motor India and premium carmaker Honda Siel Cars India showed an increase in sales ...
STRATEGY:
Asian Star to open more stores in South
Asian Star Company Ltd, the Mumbai-based diamond major, plans to expand its jewellery retail business, with the launch of about 8-10 stores during the next ...
PROMOTIONS & OFFERS:
Vodafone offer for post-paid users
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BRANDING:
Taj Hotels rebrands 2 properties
Taj Hotels Resorts and Palaces has announced re-branding of two of its hotels to the newly launched brand – The Gateway Hotel. Taj Residency, Ernakulam, has been re-branded to the Gateway Hotel, Marine Drive, Ernakulam and Taj Garden ...
BRANDS:
What brands need to do
Brands that fulfil consumers’ needs for reassurance and respite, however fleeting, from the gloom of the slowing economy will thrive.. Marketers are pondering a startling New Year’s question: will there be a shortage of consumers in ...
BRANDS:
How to stay recession-proof
Here’s a quick checklist of what brand managers should do and not during a slowdown.. A recession is a slowdown in economic activity leading to a loss in confidence. Economists, politicians, media, consumers and companies behave ...
ADVERTISING:
Will 2009 be the year of the client?
The client needs the ad agency’s empathy. In turn, she also needs to give the agency due respect.. Last week, as we were celebrating India’s phenomenal run chase of 387 at Chepauk, Chennai I had a surprise visitor. It was my nephew ...
ADVERTISING:
Trends that shaped 2008
The saga of the changing Indian marketing, advertising, branding landscape, and above all, the consumer mindscape.. The November 26, 2008 terror attack and incursions into sovereign Indian civil space by a bunch of terrorists with AK 47s in ...
BRANDS:
Looking back, looking ahead
Sports and Bollywood were the bright notes in an otherwise dismal 2008.. It’s a brand new year, and here’s wishing everyone good health and peace ...
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