The Hindu Business Line : Monday, January 05, 2009

MARKETING

TRENDS: Fall in sales of books, diaries
New Delhi, Jan. 4 Books and diaries are the latest casualty in the slowdown saga. Lower footfalls and fewer corporate orders are impacting the organised retail business, with companies reporting nearly 30 per cent dip ...

NEW PRODUCTS & SERVICES: RCom launches GSM services in Mumbai
Mumbai, Jan 4 Anil Ambani-led Reliance Communications on Sunday announced the launch of its GSM services in ...

PROMOTIONS & OFFERS: Idea Cellular announces New Year offer
Kochi, Jan. 4 Idea Cellular has announced special New Year Bonanza Voucher of Rs 2,009 in which customers will get Rs 2,009 talk time with one year accumulated validity and free tariff benefits such as calls to around 40 lakh Kerala Idea ...

NEW PRODUCTS & SERVICES: Vivel's anti-dandruff shampoo
...

From Brand Line

BRANDS: What brands need to do
Brands that fulfil consumers’ needs for reassurance and respite, however fleeting, from the gloom of the slowing economy will thrive.. Marketers are pondering a startling New Year’s question: will there be a shortage of consumers in ...

BRANDS: How to stay recession-proof
Here’s a quick checklist of what brand managers should do and not during a slowdown.. A recession is a slowdown in economic activity leading to a loss in confidence. Economists, politicians, media, consumers and companies behave ...

ADVERTISING: Will 2009 be the year of the client?
The client needs the ad agency’s empathy. In turn, she also needs to give the agency due respect.. Last week, as we were celebrating India’s phenomenal run chase of 387 at Chepauk, Chennai I had a surprise visitor. It was my nephew ...

ADVERTISING: Trends that shaped 2008
The saga of the changing Indian marketing, advertising, branding landscape, and above all, the consumer mindscape.. The November 26, 2008 terror attack and incursions into sovereign Indian civil space by a bunch of terrorists with AK 47s in ...

BRANDS: Looking back, looking ahead
Sports and Bollywood were the bright notes in an otherwise dismal 2008.. It’s a brand new year, and here’s wishing everyone good health and peace ...

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Markets (Jan 03)

Nifty (on Jan 02)	3046.75(+13.30)
US Dollar (Buy/Sell)	48.55/60
Brent crude (a bbl) Rs	2,336
Gold (a gram) Rs	1,245
Silver (a kg) Rs	19,745

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