The Hindu Business Line : Wednesday, January 07, 2009

MARKETING

TRENDS: Truck sales hit the bump, decline 73% in Dec
Excess capacity build-up and fall in cargo movement, says study. Mumbai, Jan. 6 In line with the sharp drop in cargo movement, truck sales plunged 73.5 per cent to 6,221 units in December 2008 against 24,222 units logged in the same month the ...

STRATEGY: HomeShop 18 tunes into a wider audience with Colors
Will create exclusive shows, leverage distribution strength. Mumbai, Jan. 6 Leveraging the strength of Network 18’s television channels, HomeShop 18, the 24-hour home shopping channel, has decided to create programmes to reach out to a ...

TRENDS: Ashok Leyland December sales down 63%
Ashok Leyland sold 2,321 vehicles in December, which was 63.4 per cent lower than in December last year ...

BRANDS: High duty on luxury products a stumbling block: Cartier
New Delhi, Jan. 6 Luxury watch and jewellery maker Cartier has said the high import duties on luxury products were an impediment in expanding into ...

STRATEGY: HUL transfers beauty & wellness services to new unit Lakme Lever
FMCG major Hindustan Unilever (HUL) has decided to license its Lakme and Lever Ayush brands to a new subsidiary, Lakme Lever Pvt Ltd, for the beauty and wellness services ...

TRENDS: ACC, Ambuja Cement Dec sales rise
Mumbai, Jan. 6 Switzerland-based Holcim Group company Ambuja Cement reduced its inventory marginally by selling 1.66 million tonnes (mt) of cement in December against production of 1.63 mt. On a year-on-year basis, both production and sales ...

TRENDS: Tata Steel Q3 sale dips
Mumbai, Jan. 6 Tata Steel has said that its third quarter sale at 1.07 million tonnes (mt) was lower by 14 per cent as against the corresponding period last year due to the economic slowdown. However, the company registered 27 per cent growth ...

NEW PRODUCTS & SERVICES: Nokia unveils touchscreen phone
Mobile handset market leader Nokia on Tuesday launched its first touchscreen phone — XpressMusic 5800 — in ...

From Brand Line

INTERVIEW: ‘Downturn will see B-schools in greater demand’
Dipak Jain, Dean, Kellogg School of Management, on teaching students to deal with recession, ethics and how people believe a slowdown’s the best time to invest in education. Dipak Jain’s journey from a small town in Assam to head one ...

BRANDS: Who is better? You or me?
Comparisons are odious, but that’s not preventing brands from going all out and claiming their rival’s inferiority.. Comparisons are as old as the hills. Men tend to compare wives (though one suspects discreetly). Wives tend to ...

BRANDS: The tale of six brands
The year 2008 saw the emergence of aggressive marketing initiatives.. If you were to pick the top marketers of 2008, who would ...

STRATEGY: The ‘Eastern’ spice route
Kerala-based Eastern Condiments hopes to add a dash of spice to the masalas market.. Kerala masalas are slowing finding flavour up North. It’s a tough grind, but Eastern Condiments, having made a name in the South, hopes to penetrate the ...

BOOKS: High-velocity lessons
Why do some organisations outdistance the field while their peers and competitors struggle to keep up? This is the question that Steven J. Spear explores in Chasing the Rabbit ( ...

NEW PRODUCTS & SERVICES: Grain gain
General Mills India has launched a multi-grain wheat flour variety in its Pillsbury Atta segment. The Atta is a blend of wheat, soy, oats, maize, raagi, channa dal ...

NEW PRODUCTS & SERVICES: Non-stop power
Luminous Power Technologies has launched a range of eco-friendly inverters and batteries in Tamil Nadu. The new range of inverters can run air conditioners, refrigerators, microwaves, LCD TVs, coolers, water pumps, washing machine and all ...

NEW PRODUCTS & SERVICES: For the kids
Marico has launched a range of hair care products for children between 3-10 years — Parachute Advansed Starz. The new range comprises non-sticky hair oil in a 100 ml pack at Rs 54, gentle shampoo in two variants (for dry and oily hair) ...

NEW PRODUCTS & SERVICES: Music-on-the-go
Intex Technologies has launched a water- and dust-resistant phone, IN 3030, which includes other features such as FM radio, audio player and voice recording. The phone also has a mobile tracker and an expandable memory up to 1 GB. The phone ...

NEW PRODUCTS & SERVICES: Kit party
Taparia Tools has launched a “Do it yourself” home tool kit for the household segment. The kit comprises 22 items ranging from a 200 BP hammer, pliers and screws to fuse wire, insulation tape, tester, lubricating oil bottle ...

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Markets (Jan 06)

Nifty (at close)	3112.80(-8.65)
US Dollar (Buy/Sell)	48.69/70
Brent crude (a bbl) Rs	2,315
Gold (a gram) Rs	1,229
Silver (a kg) Rs	19,070

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