The Hindu Business Line : Tuesday, January 13, 2009

MARKETING

PERFORMANCE: Auto sales skid further in December
Passenger cars show relatively lower decline. Barring passenger cars, other automobile segments recorded a sharper fall in December 2008, both on a year-on-year basis and over the previous month’s ...

NEW PRODUCTS & SERVICES: Bajaj redrafts bike strategy, to launch XCD 135 on Jan 21
2 more ‘middle-of-the-market’ bikes to be rolled out. Mumbai, Jan. 12 Bajaj Auto is putting in place an aggressive strategy for motorcycles which will kick off with the launch of the XCD 135 on January 21. The bike will cost ...

STRATEGY: Hindware hopes to show bathrooms in a new light
Chennai, Jan. 12 Hindustan Sanitaryware and Industries Ltd (HSIL) is restructuring its portfolio to appeal to the middle and upper middle classes. It has also aimed to get consumers to look at bathrooms as places in which to ...

NEW PRODUCTS & SERVICES: Airtel services now in Sri Lanka
...

TRENDS: GSM operators add 8.1 m users
...

STRATEGY: IRCTC plans budget tours from Chennai, Mumbai
Kolkata, Jan. 12 India Railway Catering & Tourism Corporation (IRCTC) will shortly launch ‘Bharat Darshan’ tour programmes for budget travellers from Chennai and Mumbai. The details are being worked ...

NEW PRODUCTS & SERVICES: Airtel launches lifetime prepaid at Rs 99
New Delhi, Jan. 12 Bharti Airtel on Monday lowered the barrier for lifetime pre-paid mobile cards by announcing that it will offer the service for Rs ...

NEW PRODUCTS & SERVICES: Domino’s Pizza store in Kochi
Domino’s Pizza, has opened its first store in Kochi as part of its expansion plans to the South. The decision to further expand in Kerala is based on its success in Thiruvananthapuram and Domino’s is now keen on consolidating ...

NEW PRODUCTS & SERVICES: Dabur launches new store in Delhi
...

From Brand Line

INTERVIEW: ‘Downturn will see B-schools in greater demand’
Dipak Jain, Dean, Kellogg School of Management, on teaching students to deal with recession, ethics and how people believe a slowdown’s the best time to invest in education. Dipak Jain’s journey from a small town in Assam to head one ...

BRANDS: Who is better? You or me?
Comparisons are odious, but that’s not preventing brands from going all out and claiming their rival’s inferiority.. Comparisons are as old as the hills. Men tend to compare wives (though one suspects discreetly). Wives tend to ...

BRANDS: The tale of six brands
The year 2008 saw the emergence of aggressive marketing initiatives.. If you were to pick the top marketers of 2008, who would ...

STRATEGY: The ‘Eastern’ spice route
Kerala-based Eastern Condiments hopes to add a dash of spice to the masalas market.. Kerala masalas are slowing finding flavour up North. It’s a tough grind, but Eastern Condiments, having made a name in the South, hopes to penetrate the ...

BOOKS: High-velocity lessons
Why do some organisations outdistance the field while their peers and competitors struggle to keep up? This is the question that Steven J. Spear explores in Chasing the Rabbit ( ...

NEW PRODUCTS & SERVICES: Grain gain
General Mills India has launched a multi-grain wheat flour variety in its Pillsbury Atta segment. The Atta is a blend of wheat, soy, oats, maize, raagi, channa dal ...

NEW PRODUCTS & SERVICES: Non-stop power
Luminous Power Technologies has launched a range of eco-friendly inverters and batteries in Tamil Nadu. The new range of inverters can run air conditioners, refrigerators, microwaves, LCD TVs, coolers, water pumps, washing machine and all ...

NEW PRODUCTS & SERVICES: For the kids
Marico has launched a range of hair care products for children between 3-10 years — Parachute Advansed Starz. The new range comprises non-sticky hair oil in a 100 ml pack at Rs 54, gentle shampoo in two variants (for dry and oily hair) ...

NEW PRODUCTS & SERVICES: Music-on-the-go
Intex Technologies has launched a water- and dust-resistant phone, IN 3030, which includes other features such as FM radio, audio player and voice recording. The phone also has a mobile tracker and an expandable memory up to 1 GB. The phone ...

NEW PRODUCTS & SERVICES: Kit party
Taparia Tools has launched a “Do it yourself” home tool kit for the household segment. The kit comprises 22 items ranging from a 200 BP hammer, pliers and screws to fuse wire, insulation tape, tester, lubricating oil bottle ...

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Markets (Jan 12)

Nifty (at close)	2773.10(-99.90)
US Dollar (Buy/Sell)	48.83/84
Brent crude (a bbl) Rs	2,168
Gold (a gram) Rs	1,237
Silver (a kg) Rs	19,085

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