The Hindu Business Line : Friday, January 16, 2009

MARKETING

ADVERTISING: Web portals see rise in ads
Cos opting for online medium to cut costs, says industry. Mumbai, Jan. 15 At a time when sales executives with conventional media firms are grappling with fewer advertisements from corporates, their counterparts with Web portals have their ...

NEW PRODUCTS & SERVICES: Hyundai expects Sonata sales to rise with new model
Launch of SUV Santa Fe put off. New Delhi, Jan. 15 Hyundai Motor India Ltd expects sales to jump with the launch of its premium sedan Sonata. The company has set a target to sell around 1,000 units a year of the model. This is a substantial jump ...

RESTRUCTURING: Future Group to restructure footwear retailing biz
Joint venture with Liberty under review. Mumbai, Jan. 15 The Future Group-owned Footmart Retail Ltd, the 49:51 joint venture between Liberty Shoes and Pantaloon Retail forged in 2005 is getting reviewed with the possibility of a change in its ...

STANDARDS & BENCHMARKS: TRAI wants ISPs to improve quality of broadband services
New Delhi, Jan. 15 Telecom Regulatory Authority of India has proposed to improve the quality of broadband services by specifying the maximum number of subscribers that can be packed into a single unit ...

NEW PRODUCTS & SERVICES: Fiat bets big on Linea
Mumbai, Jan. 15 Fiat India Automobiles (FIAL), the 50:50 joint venture between Fiat Auto and Tata Motors, launched the Linea mid-size sedan here on ...

NEW PRODUCTS & SERVICES: Sherwin-Williams Paints opens 4 stores
Bangalore, Jan. 15 The US-based Sherwin-Williams Paints opened four company-owned stores here on Thursday. These stores will be the first such stores for Sherwin, which has about 3,300 outlets across the US and Canada, in ...

PROMOTIONS & OFFERS: Kochi hospital offers ‘own a suite’ concept
Kochi, Jan. 15 A Kochi-based real estate firm is introducing a new concept in the healthcare sector with the offer of “own a hospital suite” in its super speciality hospital complex to be put up at ...

NEW PRODUCTS & SERVICES: New edutainment channel for kids launched
Kids Media India (KMI), a subsidiary of Dubai-based Spacetoon Media Group has announced the launch of its first free-to-air kids edutainment channel — ‘Spacetoon Kids ...

PROMOTIONS & OFFERS: Vodafone lifetime plan for Rs 99
...

From Brand Line

INTERVIEW: ‘Downturn will see B-schools in greater demand’
Dipak Jain, Dean, Kellogg School of Management, on teaching students to deal with recession, ethics and how people believe a slowdown’s the best time to invest in education. Dipak Jain’s journey from a small town in Assam to head one ...

BRANDS: Who is better? You or me?
Comparisons are odious, but that’s not preventing brands from going all out and claiming their rival’s inferiority.. Comparisons are as old as the hills. Men tend to compare wives (though one suspects discreetly). Wives tend to ...

BRANDS: The tale of six brands
The year 2008 saw the emergence of aggressive marketing initiatives.. If you were to pick the top marketers of 2008, who would ...

STRATEGY: The ‘Eastern’ spice route
Kerala-based Eastern Condiments hopes to add a dash of spice to the masalas market.. Kerala masalas are slowing finding flavour up North. It’s a tough grind, but Eastern Condiments, having made a name in the South, hopes to penetrate the ...

BOOKS: High-velocity lessons
Why do some organisations outdistance the field while their peers and competitors struggle to keep up? This is the question that Steven J. Spear explores in Chasing the Rabbit ( ...

NEW PRODUCTS & SERVICES: Grain gain
General Mills India has launched a multi-grain wheat flour variety in its Pillsbury Atta segment. The Atta is a blend of wheat, soy, oats, maize, raagi, channa dal ...

NEW PRODUCTS & SERVICES: Non-stop power
Luminous Power Technologies has launched a range of eco-friendly inverters and batteries in Tamil Nadu. The new range of inverters can run air conditioners, refrigerators, microwaves, LCD TVs, coolers, water pumps, washing machine and all ...

NEW PRODUCTS & SERVICES: For the kids
Marico has launched a range of hair care products for children between 3-10 years — Parachute Advansed Starz. The new range comprises non-sticky hair oil in a 100 ml pack at Rs 54, gentle shampoo in two variants (for dry and oily hair) ...

NEW PRODUCTS & SERVICES: Music-on-the-go
Intex Technologies has launched a water- and dust-resistant phone, IN 3030, which includes other features such as FM radio, audio player and voice recording. The phone also has a mobile tracker and an expandable memory up to 1 GB. The phone ...

NEW PRODUCTS & SERVICES: Kit party
Taparia Tools has launched a “Do it yourself” home tool kit for the household segment. The kit comprises 22 items ranging from a 200 BP hammer, pliers and screws to fuse wire, insulation tape, tester, lubricating oil bottle ...

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Markets (Jan 15)

Nifty (at close)	2,736.70(-98.60)
US Dollar (Buy/Sell)	49.06/07
Brent crude (a bbl) Rs	2,205
Gold (a gram) Rs	1,202
Silver (a kg) Rs	18,260

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