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MARKETING
RETAILING:
Spar, Spencer’s Retail to expand thru large format stores
Scope for higher turnover; space for products across segments. Bangalore, Jan. 16 Food retailers Spar (from the Dubai-based Landmark Group) and Spencer’s Retail will continue to expand in large format stores in the next two ...
STRATEGY:
Bharti AXA’s plans
Bharti AXA General Life Insurance Company Ltd, a joint venture between Bharti Group and global financial services firm AXA Group, is to tap alternative distribution channels to boost its business. The alternative distribution channels will ...
STRATEGY:
Prime time shows boost Discovery viewership
Bangalore, Jan. 16 The Discovery channel claims premiering (launching) shows in prime time has spiked its ...
OUTLOOK:
Singapore Tourism sees challenging year ahead
Working on global marketing initiative. Bangalore, Jan. 16 The Singapore Tourism Board (STB) expects 2009 to be a challenging year for tourism in that country, given the continuing volatility of the global economic ...
BRANDING:
Pioneer Electronics bullish on India
New Delhi, Jan. 16 Japan-based car audio maker Pioneer Electronics has said it is targeting revenue of Rs 500 crore in the next three years from its Indian ...
STRATEGY:
Karnataka Tourism chalks out new formats to woo visitors
Bangalore, Jan. 16 The Department of Tourism, Karnataka, plans to develop heli, cruise and boathouse tourism ...
PEOPLE:
Vinod Vasudevan is Flytxt CEO
...
NEW PRODUCTS & SERVICES:
BoB insurance product
Thiruvananthapuram, Jan. 16 National Insurance Company (NIC) in association with Bank of Baroda (BoB) has launched the Baroda Health Mediclaim Insurance Scheme exclusively for account holders of Bank of ...
INTERVIEW:
‘Downturn will see B-schools in greater demand’
Dipak Jain, Dean, Kellogg School of Management, on teaching students to deal with recession, ethics and how people believe a slowdown’s the best time to invest in education. Dipak Jain’s journey from a small town in Assam to head one ...
BRANDS:
Who is better? You or me?
Comparisons are odious, but that’s not preventing brands from going all out and claiming their rival’s inferiority.. Comparisons are as old as the hills. Men tend to compare wives (though one suspects discreetly). Wives tend to ...
BRANDS:
The tale of six brands
The year 2008 saw the emergence of aggressive marketing initiatives.. If you were to pick the top marketers of 2008, who would ...
STRATEGY:
The ‘Eastern’ spice route
Kerala-based Eastern Condiments hopes to add a dash of spice to the masalas market.. Kerala masalas are slowing finding flavour up North. It’s a tough grind, but Eastern Condiments, having made a name in the South, hopes to penetrate the ...
BOOKS:
High-velocity lessons
Why do some organisations outdistance the field while their peers and competitors struggle to keep up? This is the question that Steven J. Spear explores in Chasing the Rabbit ( ...
NEW PRODUCTS & SERVICES:
Grain gain
General Mills India has launched a multi-grain wheat flour variety in its Pillsbury Atta segment. The Atta is a blend of wheat, soy, oats, maize, raagi, channa dal ...
NEW PRODUCTS & SERVICES:
Non-stop power
Luminous Power Technologies has launched a range of eco-friendly inverters and batteries in Tamil Nadu. The new range of inverters can run air conditioners, refrigerators, microwaves, LCD TVs, coolers, water pumps, washing machine and all ...
NEW PRODUCTS & SERVICES:
For the kids
Marico has launched a range of hair care products for children between 3-10 years — Parachute Advansed Starz. The new range comprises non-sticky hair oil in a 100 ml pack at Rs 54, gentle shampoo in two variants (for dry and oily hair) ...
NEW PRODUCTS & SERVICES:
Music-on-the-go
Intex Technologies has launched a water- and dust-resistant phone, IN 3030, which includes other features such as FM radio, audio player and voice recording. The phone also has a mobile tracker and an expandable memory up to 1 GB. The phone ...
NEW PRODUCTS & SERVICES:
Kit party
Taparia Tools has launched a “Do it yourself” home tool kit for the household segment. The kit comprises 22 items ranging from a 200 BP hammer, pliers and screws to fuse wire, insulation tape, tester, lubricating oil bottle ...
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