The Hindu Business Line : Monday, January 19, 2009

MARKETING

PIRACY: Drug cos concerned over definition of counterfeits
Mumbai, Jan. 18 The seizure of a transiting export consignment belonging to Dr Reddy’s Laboratories by customs authorities in Netherlands, barely two months after another local drug-maker Ind-Swift faced a similar situation, has ...

From Brand Line

INTERVIEW: ‘Downturn will see B-schools in greater demand’
Dipak Jain, Dean, Kellogg School of Management, on teaching students to deal with recession, ethics and how people believe a slowdown’s the best time to invest in education. Dipak Jain’s journey from a small town in Assam to head one ...

BRANDS: Who is better? You or me?
Comparisons are odious, but that’s not preventing brands from going all out and claiming their rival’s inferiority.. Comparisons are as old as the hills. Men tend to compare wives (though one suspects discreetly). Wives tend to ...

BRANDS: The tale of six brands
The year 2008 saw the emergence of aggressive marketing initiatives.. If you were to pick the top marketers of 2008, who would ...

STRATEGY: The ‘Eastern’ spice route
Kerala-based Eastern Condiments hopes to add a dash of spice to the masalas market.. Kerala masalas are slowing finding flavour up North. It’s a tough grind, but Eastern Condiments, having made a name in the South, hopes to penetrate the ...

BOOKS: High-velocity lessons
Why do some organisations outdistance the field while their peers and competitors struggle to keep up? This is the question that Steven J. Spear explores in Chasing the Rabbit ( ...

NEW PRODUCTS & SERVICES: Grain gain
General Mills India has launched a multi-grain wheat flour variety in its Pillsbury Atta segment. The Atta is a blend of wheat, soy, oats, maize, raagi, channa dal ...

NEW PRODUCTS & SERVICES: Non-stop power
Luminous Power Technologies has launched a range of eco-friendly inverters and batteries in Tamil Nadu. The new range of inverters can run air conditioners, refrigerators, microwaves, LCD TVs, coolers, water pumps, washing machine and all ...

NEW PRODUCTS & SERVICES: For the kids
Marico has launched a range of hair care products for children between 3-10 years — Parachute Advansed Starz. The new range comprises non-sticky hair oil in a 100 ml pack at Rs 54, gentle shampoo in two variants (for dry and oily hair) ...

NEW PRODUCTS & SERVICES: Music-on-the-go
Intex Technologies has launched a water- and dust-resistant phone, IN 3030, which includes other features such as FM radio, audio player and voice recording. The phone also has a mobile tracker and an expandable memory up to 1 GB. The phone ...

NEW PRODUCTS & SERVICES: Kit party
Taparia Tools has launched a “Do it yourself” home tool kit for the household segment. The kit comprises 22 items ranging from a 200 BP hammer, pliers and screws to fuse wire, insulation tape, tester, lubricating oil bottle ...

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Markets (Jan 17)

Nifty (at close)	2,828.45(+91.75)
US Dollar (Buy/Sell)	48.77/79
Brent crude (a bbl) Rs	2,132
Gold (a gram) Rs	1,230
Silver (a kg) Rs	19,320

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