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Thursday, January 29, 2009
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RETAILING: ‘We would like more opportunity in India’
French jewellery maker Cartier is all set to woo Indian customers with its first-ever standalone boutique in the country.. After wooing maharajas of yore and the high net worth individuals of today, Cartier has launched it first boutique in ...

STRATEGY: Bangalore developers move to affordable housing segment
The real estate industry desperately wants buyers back in the market. The mid-market residential category (Rs 50 lakh to Rs 70 lakh) is no longer attractive in Bangalore, and developers are moving towards the affordable (sub Rs 30 lakh) ...

RADIO/TV: Disney sees tweens coming of age
Using findings of survey for its programming. New Delhi, Jan. 28 Children sound like grown ups, if Disney’s latest tween survey is anything to go by. They like to go to school, think it is cool to get high marks, dream of making loads of ...

NEW PRODUCTS & SERVICES: TVS in talks with oil marketing cos for nitrogen inflators
Chennai, Jan. 28 Put nitrogen into your tyres instead of air, and you will see certain marked benefits. Nitrogen is inert, non-combustible, non-corrosive and unlike oxygen present in air, is less destructive in terms of oxidation of ...

BRANDS: Milma, Eastern are most popular brands in Kerala
Kochi, Jan. 28 Milma and Eastern topped the list of the most popular product brands of Kerala in 2008, according to the annual scientific survey conducted by Dhanam business magazine in association with Rajagiri School ...

RETAILING: Project delays hit Future Group’s retail plans
Mumbai, Jan. 28 The Future Group will be opening 18-20 stores this year against its planned 40 stores as real estate developers, strapped for funds, are falling ...

From Brand Line

CUSTOMER RELATIONSHIP MANAGEMENT: The Club that Mahindra built
Never mind the slowdown, the holidays company believes customer experience will be the key driver.. Ulrich Wolffram, who took over as head, resort operations, at Mahindra Holidays & Resorts India Ltd, had quite a task on hand when he joined ...

BRANDS: Too good a crisis to waste!
What are the learnings for the country from the Satyam crisis? Can the Indian economy handle such crises in the future?. A few weeks ago I was doing an appraisal of my career thus far, with an academic with a difference. He was not only a ...

PROMOTIONS & OFFERS: Thriving on discount?
Marketers must play the slowdown smart and not simply offer huge discounts that might harm the brand image.. What does a marketer do in tough times? Do I cut advertising? Do I cut cost? Do I ...

RETAILING: Less in more
A huge assortment doesn’t necessarily mean more consumer satisfaction. In fact, excessive choice results in confusion.. The need for innovation and differentiation in today’s competitive world results in the consumer being provided ...

STRATEGY: With your permission, please!
No marketing without asking first, says Club Mahindra.. Ever been accosted by an earnest young man at a mall requesting you to fill a form and seeking your ‘permission’ to talk about a Club Mahindra membership? Or, seen huge ...

INTERVIEW: ‘We would like more opportunity in India’
French jewellery maker Cartier is all set to woo Indian customers with its first-ever standalone boutique in the country.. After wooing maharajas of yore and the high net worth individuals of today, Cartier has launched it first boutique in ...

BOOKS: Start research at the customer end
Direct connect with the customer who will ultimately use the product or service is essential, emphasises Gopichand Katragadda in SMASH Innovation ( www.wileyindia.com). “It ...

NEW PRODUCTS & SERVICES: Pain balm
Amrutanjan Healthcare has re-launched its pain balm products in three different variants — Pain Balm (yellow), Strong Pain Balm (white) and Maha Strong Pain Balm (white). The company has gone in for a complete product repackaging to ...

NEW PRODUCTS & SERVICES: Touch of colour
Revlon has announced the addition of Blush & Bronzer under its “Beyond Natural” umbrella. The palette contains both blush and bronze shades and the powder is lightweight. The shades that are available include pink, peach, ...

NEW PRODUCTS & SERVICES: Write stuff
Luxor has launched Pilot Frixion. It has a rubberised grip and has a plastic tipped top to erase the written content without leaving bits of eraser on the page. Available in eight colours such as blue, black, green, purple, pink, red, ...

NEW PRODUCTS & SERVICES: Dress in steel
Vista has launched a new collection of stainless steel drapery rods. The range includes drapery rods, finials and accessories in stainless steel and combination of wood and glass. The rods are priced between Rs 350 to Rs 580 per running ...

NEW PRODUCTS & SERVICES: For him
Gili has launched a new range of bands and solitaire rings for men. The collection is a set of rings in both yellow and white gold in 18 karat gold. The prices of the rings range between Rs 25,000 and Rs ...






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Markets (Jan 28)
Nifty (at close)2,849.50(+78.15)
US Dollar (Buy/Sell)48.85/86
Brent crude (a bbl) Rs2,094
Gold (a gram) Rs1,285
Silver (a kg) Rs20,565

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Jan. 18-Jan. 24
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