Business Daily from THE HINDU group of publications
Tuesday, February 03, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Tuesday, February 03, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING TRENDS: Maruti bucks trend with highest-ever car sales in Jan Signs of commercial vehicles sales revival. Mumbai, Feb. 2 January marked a feather in the cap for the country’s top carmaker Maruti Suzuki which posted its highest ever monthly sales of 71,779 units. Its previous highest was in March ... MARKET SHARES: Honda tightens two-wheeler grip in India Mumbai, Feb. 2 Honda is gradually strengthening its grip in the Indian two-wheeler segment. Its two entities, Hero Honda and Honda Motorcycle & Scooter India (HMSI), have accounted for a 73 per cent market share in January ... PROMOTIONS & OFFERS: Slowdown may dampen ad deals for Sania, Bhupathi Australian Open win seen to have little impact. Mumbai, Feb. 2 With brands turning cautious on ad spends in the wake of the economic slowdown, it is unlikely that tennis stars Sania Mirza and Mahesh Bhupathi would see a fresh line-up of ...
PROMOTIONS & OFFERS:
Satyam football sponsorship to continue
STRATEGY:
Chennai Super Kings to choose cheerleaders on Vijay TV show
STRATEGY:
My TVS to expand car service biz to 14 States by year-end
CUSTOMER RELATIONSHIP MANAGEMENT: The Club that Mahindra built Never mind the slowdown, the holidays company believes customer experience will be the key driver.. Ulrich Wolffram, who took over as head, resort operations, at Mahindra Holidays & Resorts India Ltd, had quite a task on hand when he joined ... BRANDS: Too good a crisis to waste! What are the learnings for the country from the Satyam crisis? Can the Indian economy handle such crises in the future?. A few weeks ago I was doing an appraisal of my career thus far, with an academic with a difference. He was not only a ... PROMOTIONS & OFFERS: Thriving on discount? Marketers must play the slowdown smart and not simply offer huge discounts that might harm the brand image.. What does a marketer do in tough times? Do I cut advertising? Do I cut cost? Do I ... RETAILING: Less in more A huge assortment doesn’t necessarily mean more consumer satisfaction. In fact, excessive choice results in confusion.. The need for innovation and differentiation in today’s competitive world results in the consumer being provided ... STRATEGY: With your permission, please! No marketing without asking first, says Club Mahindra.. Ever been accosted by an earnest young man at a mall requesting you to fill a form and seeking your ‘permission’ to talk about a Club Mahindra membership? Or, seen huge ... INTERVIEW: ‘We would like more opportunity in India’ French jewellery maker Cartier is all set to woo Indian customers with its first-ever standalone boutique in the country.. After wooing maharajas of yore and the high net worth individuals of today, Cartier has launched it first boutique in ... BOOKS: Start research at the customer end Direct connect with the customer who will ultimately use the product or service is essential, emphasises Gopichand Katragadda in SMASH Innovation ( www.wileyindia.com). “It ... NEW PRODUCTS & SERVICES: Pain balm Amrutanjan Healthcare has re-launched its pain balm products in three different variants — Pain Balm (yellow), Strong Pain Balm (white) and Maha Strong Pain Balm (white). The company has gone in for a complete product repackaging to ...
NEW PRODUCTS & SERVICES:
Touch of colour
NEW PRODUCTS & SERVICES:
Write stuff
NEW PRODUCTS & SERVICES:
Dress in steel
NEW PRODUCTS & SERVICES:
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