Business Daily from THE HINDU group of publications
Wednesday, February 04, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Wednesday, February 04, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING BRANDS: Shilpa Shetty, partner pick stake in Rajasthan Royals BOLLYWOOD-IPL BANDWAGON. Mumbai, Feb. 3 Bollywood star Shilpa Shetty and UK-based entrepreneur Raj Kundra together picked up a 12 per cent stake in Rajasthan Royals, the winner of the inaugural Indian Premier League (IPL) ... PROMOTIONS & OFFERS: Google rolls out ‘Internet Bus’ Campaign to cover 15 TN towns, to provide Net experience to people not exposed to tech. Chennai, Feb.3 Google India has launched an Internet Bus, a mobile campaign aimed to reach out to people in tier II and III towns with limited knowledge and ... STRATEGY: Wipro to strengthen its furniture business Invest Rs 100 cr in manufacturing unit at Waluj. New Delhi, Feb. 3 Aimed at strengthening its presence in the premium furniture business, Wipro Furniture Business — part of Wipro Consumer Care and Lighting Group — said it will invest ... ADVERTISING: Zee News eyes TN to raise regional ad revenues Mumbai, Feb. 3 Having entered the largest regional entertainment market with its Tamil channel, Zee News is weeding out the less profitable channels in the smaller markets such as Gujarat. Having announced its intention to discontinue its ... TRENDS: TAAI hints at blocking ticket sales of more airlines To withdraw support to selling Singapore as a destination. Hyderabad, Feb. 3 Travel Agents Association of India (TAAI) has warned that it might bar sales of tickets of all the 11 major international airlines if they do not resume paying ... STRATEGY: Australia’s Cartridge World to open 250 stores by 2010 Cartridge World, the Australian cartridge refilling and retailing chain for printers, is planning to open 250 stores in the Indian sub-continent by 2010, according to Mr Naveen Rakhecha, the Chief Executive Officer, ...
STRATEGY:
Tata Tea bets on multi-pronged strategy
CUSTOMER RELATIONSHIP MANAGEMENT: The Club that Mahindra built Never mind the slowdown, the holidays company believes customer experience will be the key driver.. Ulrich Wolffram, who took over as head, resort operations, at Mahindra Holidays & Resorts India Ltd, had quite a task on hand when he joined ... BRANDS: Too good a crisis to waste! What are the learnings for the country from the Satyam crisis? Can the Indian economy handle such crises in the future?. A few weeks ago I was doing an appraisal of my career thus far, with an academic with a difference. He was not only a ... PROMOTIONS & OFFERS: Thriving on discount? Marketers must play the slowdown smart and not simply offer huge discounts that might harm the brand image.. What does a marketer do in tough times? Do I cut advertising? Do I cut cost? Do I ... RETAILING: Less in more A huge assortment doesn’t necessarily mean more consumer satisfaction. In fact, excessive choice results in confusion.. The need for innovation and differentiation in today’s competitive world results in the consumer being provided ... STRATEGY: With your permission, please! No marketing without asking first, says Club Mahindra.. Ever been accosted by an earnest young man at a mall requesting you to fill a form and seeking your ‘permission’ to talk about a Club Mahindra membership? Or, seen huge ... INTERVIEW: ‘We would like more opportunity in India’ French jewellery maker Cartier is all set to woo Indian customers with its first-ever standalone boutique in the country.. After wooing maharajas of yore and the high net worth individuals of today, Cartier has launched it first boutique in ... BOOKS: Start research at the customer end Direct connect with the customer who will ultimately use the product or service is essential, emphasises Gopichand Katragadda in SMASH Innovation ( www.wileyindia.com). “It ... NEW PRODUCTS & SERVICES: Pain balm Amrutanjan Healthcare has re-launched its pain balm products in three different variants — Pain Balm (yellow), Strong Pain Balm (white) and Maha Strong Pain Balm (white). The company has gone in for a complete product repackaging to ...
NEW PRODUCTS & SERVICES:
Touch of colour
NEW PRODUCTS & SERVICES:
Write stuff
NEW PRODUCTS & SERVICES:
Dress in steel
NEW PRODUCTS & SERVICES:
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