The Hindu Business Line : Friday, February 06, 2009

MARKETING

HUMAN RESOURCES: Vishal Retail to close down a third of its outlets
Feels the heat of global credit crunch; cuts down staff base by 70%. Mumbai, Feb. 5 Delhi-based Vishal Retail is planning to close down about one third of its 172 retail outlets and downsize its staff across the country due to ...

PERFORMANCE: Retailers falter as same-store sales skid
Profits fall by more than half in December quarter. The retail sector saw a disheartening December quarter, with a sharp deceleration in sales growth and a contraction in profits. Sales growth for the quarter slid to 15 per cent, from 65 and 61 ...

MARKETING RESEARCH: Money wise: How women are handling recession
Many are putting on hold all spending that can wait. How long will this recession last, is the question everyone asks. Experts say the worst is yet to come! This has ignited a lot of concern among working women, many of whom are seeing a ...

NEW PRODUCTS & SERVICES: MTNL launches 3G services in Delhi
To charge a monthly rental of Rs 599. New Delhi, Feb. 5 Mahanagar Telephone Nigam Ltd has become the first telecom operator in the country to launch third generation (3G) mobile services. But the service is on the expensive side as mobile users ...

NEW PRODUCTS & SERVICES: Samsung launches new range of ACs
Chennai, Feb. 5 Targeting a share of 25 per cent of the country’s air-conditioner market in 2009, Samsung is sharpening its focus on the category, and has launched a new range of window and split ...

EVENTS: Pitch ready for IPL auction in Goa
Mumbai Feb. 5 Goa’s sun-kissed beaches and the remnants of ancient Portuguese history will form the backdrop for the auction of international cricketers on Friday for the second edition of the Indian Premier League cricket ...

RETAILING: Trent ties up with Inditex to bring Zara
Mumbai, Feb. 5 Trent Ltd, the retail arm of the Tata Group, has announced a 49:51 joint venture with Inditex Group of Spain to launch Zara stores in India. Inditex is one of the world’s biggest fashion retailers from Spain. Its ...

STRATEGY: Xenos plans to open more auto boutiques
Xenos Technologies Ltd (XTL), a Pricol Group company, expects to open around 50 auto boutiques across the country in the next three-five years to market high end ...

NEW PRODUCTS & SERVICES: Dr Reddy’s launches 5 drugs in US
Hyderabad, Feb.5 Pharma major Dr Reddy’s Laboratories Ltd has launched five new generic drugs in the ...

CHANNELS AND FRANCHISES: TNT India sees more growth opportunity
Global distribution company TNT India finds a perceptible change among job seekers towards the industry. “From second or third in the priority list, we have moved to the first position for many prospective employees,” says Mr ...

From Brand Line

MARKETING: Reeling them in
With movie audiences spoilt for choice, slick and sleek marketing is vital to capture mindshare.. It isn’t that farfetched to expect two versions of Shah Rukh Khan’s next release. In one he would play a Tag Heuer-sporting NASA ...

ADVERTISING: Seeking more bang for the buck
How can below-the-line advertising help in times of a slowdown?. Recently Jaideep Bhattacharya, Chief Marketing Officer, UTI AMC decided to use the services of the 5,000-odd dabbawalas in Mumbai to sell his new Wealth Builder Fund. The slowdown ...

ADVERTISING: ‘Critical to get consumption back’
It’s going to be a wonderful game between the marketers and consumers. Marketers will keep ploughing in with value propositions to woo consumers and the day marketers win the war, the slump is over.. A slowdown is actually good for the ...

BOOKS: Art of selling
A key lesson in selling is ABC, or ‘always be closing,’ as a chapter emphasises in Reality Check by Guy Kawasaki ( www.landmarkonthenet.com). “That is, you ...

NEW PRODUCTS & SERVICES: Go spa
Spa Siam, a Thai brand, has launched a new range of body lotions for all skin types. The lotions are made from punica granatum (pomegranate), mangosteen, jasmine, lemongrass and other fruit, flowers and vegetables containing natural ...

NEW PRODUCTS & SERVICES: A fresh cuppa
Duncans Tea Ltd has announced its expansion of ‘Taste of Life’ series by entering the Darjeeling tea category. The expansion comes with the offering of two products — Darjeeling Tea and Indian Treasure. Darjeeling Tea is ...

NEW PRODUCTS & SERVICES: Lights on
BPL Techno Vision Ltd has launched StudyLite, a rechargeable study lamp. The lamp uses LED (an energy efficient lighting solution). The lamp has a built-in backup system that runs for six hours when not connected to the mains. Available in ...

NEW PRODUCTS & SERVICES: Diamond hearts
ORRA has launched ‘hearts of perfection’ pendants for the Valentine season. The pendants are available in three shapes — pear, round and kite. These pendants are set in white gold and studded with Belgium diamonds. The Heart ...

NEW PRODUCTS & SERVICES: Say cheese
Britannia has launched new variants of flavoured cheese. The cubes will be available in three flavours — ...

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Markets (Feb 05)

Nifty (at close)	2,780.05(-23.00)
US Dollar (Buy/Sell)	48.84/85
Brent crude (a bbl) Rs	2,134
Gold (a gram) Rs	1,297
Silver (a kg) Rs	21,195

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