The Hindu Business Line : Saturday, February 07, 2009

MARKETING

PROMOTIONS & OFFERS: What recession? Pietersen, Flintoff hit $1.55-m jackpot
Lalit Modi says slowdown will not have impact on IPL season. Mumbai Feb. 6 Former England cricket captains Kevin Pietersen and Andrew Flintoff hit recession for a six in Goa ...

ONLINE MARKETING: Airline Web sites offer the best bet in fares
THE RIGHT DEAL. Mumbai, Feb. 6 If you thought you were getting the best bargains for air travel on portals like Cleartrip, Yatra, Makemytrip and so on, think again. This may seem tough to believe but airline Web sites are actually offering the ...

STRATEGY: HR Johnson enters modular kitchen biz
Premium range sourced from Germany; value range thru domestic tie-ups. Mumbai, Feb. 6 The county’s largest tile maker, HR Johnson, has entered the modular kitchen business. Johnson will provide the product in two ranges — a premium ...

ONLINE MARKETING: Arvind looks to sell apparel through own Web sites
Bangalore, Feb. 6 Apparel retailer Arvind is looking to sell Arrow, Flying Machine and Megamart apparel online through its own ...

STRATEGY: ‘Le Royal Meridien not for sale, expansion on’
Chennai, Feb. 6 Terming the widespread speculation that hotel Le Royal Meridien in Chennai is put on the market as “untrue and totally baseless”, Mr Palani G. Periasamy, Chairman, Appu Hotels Ltd, that owns the property, ...

BRANDS: Tharanco buys golf apparel brand Greg Norman
New Delhi, Feb. 6 Greg Norman Collection, a subsidiary of MacGregor Golf Company, a golf lifestyle apparel and accessories brand, has been acquired by Haresh Tharani-owned Tharanco Group for an ...

ADVERTISING: No slowdown for Coke’s India plans
Chennai, Feb. 6 The slowdown has not parched Coca-Cola’s brand activities. With a line-up of launches, from energy drink to (reported) lemonade, the company is also ensuring an old brand stays fresh. It has announced a new campaign ...

NEW PRODUCTS & SERVICES: Bajaj launches new bike in AP
Hyderabad, Feb. 6 Bajaj Auto on Friday launched its latest bike in Andhra Pradesh Bajaj XCD 135 DTS-Si and expects to retain over 50-55 plus market share in the 125 cc and above category in ...

ONLINE MARKETING: Singapore Airlines’ online bookings up
Mumbai, Feb. 6 Despite slowdown and its ongoing row with travel agents, Singapore Airlines claim bookings from its Web site singaporeair.co.in has grown much more in the last couple ...

NEW PRODUCTS & SERVICES: ICICI Pru Life product
Mumbai: ICICI Prudential Life Insurance has launched a single premium unit linked product ‘Wealth Advantage’. The product offers the flexibility to increase or decrease the sum assured depending on ...

ALLIANCES & JOINT VENTURES: Vision Express to expand
Reliance Retail, which recently entered into a 50:50 joint venture with Dutch optical retailer Pearle Europe, is aggressively looking to stamp its presence in the Indian eyewear business. The company, which opened its eighth outlet in India, ...

From Brand Line

MARKETING: Reeling them in
With movie audiences spoilt for choice, slick and sleek marketing is vital to capture mindshare.. It isn’t that farfetched to expect two versions of Shah Rukh Khan’s next release. In one he would play a Tag Heuer-sporting NASA ...

ADVERTISING: Seeking more bang for the buck
How can below-the-line advertising help in times of a slowdown?. Recently Jaideep Bhattacharya, Chief Marketing Officer, UTI AMC decided to use the services of the 5,000-odd dabbawalas in Mumbai to sell his new Wealth Builder Fund. The slowdown ...

ADVERTISING: ‘Critical to get consumption back’
It’s going to be a wonderful game between the marketers and consumers. Marketers will keep ploughing in with value propositions to woo consumers and the day marketers win the war, the slump is over.. A slowdown is actually good for the ...

BOOKS: Art of selling
A key lesson in selling is ABC, or ‘always be closing,’ as a chapter emphasises in Reality Check by Guy Kawasaki ( www.landmarkonthenet.com). “That is, you ...

NEW PRODUCTS & SERVICES: Go spa
Spa Siam, a Thai brand, has launched a new range of body lotions for all skin types. The lotions are made from punica granatum (pomegranate), mangosteen, jasmine, lemongrass and other fruit, flowers and vegetables containing natural ...

NEW PRODUCTS & SERVICES: A fresh cuppa
Duncans Tea Ltd has announced its expansion of ‘Taste of Life’ series by entering the Darjeeling tea category. The expansion comes with the offering of two products — Darjeeling Tea and Indian Treasure. Darjeeling Tea is ...

NEW PRODUCTS & SERVICES: Lights on
BPL Techno Vision Ltd has launched StudyLite, a rechargeable study lamp. The lamp uses LED (an energy efficient lighting solution). The lamp has a built-in backup system that runs for six hours when not connected to the mains. Available in ...

NEW PRODUCTS & SERVICES: Diamond hearts
ORRA has launched ‘hearts of perfection’ pendants for the Valentine season. The pendants are available in three shapes — pear, round and kite. These pendants are set in white gold and studded with Belgium diamonds. The Heart ...

NEW PRODUCTS & SERVICES: Say cheese
Britannia has launched new variants of flavoured cheese. The cubes will be available in three flavours — ...

Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line

Markets (Feb 06)

Nifty (at close)	2,843.10(+63.05)
US Dollar (Buy/Sell)	48.68/69
Brent crude (a bbl) Rs	2,227
Gold (a gram) Rs	1,317
Silver (a kg) Rs	21,735

Brand Quest

In Focus
Who is hiring?

More

Other Top Stories
IRFC mops up Rs 5,400 cr at ‘slightly below 9%’

Paper mills may be allowed to develop wasteland

Raju family pledged 15.14% shares held in Maytas Infra

‘Savings, investment rates may drop 3-4% this fiscal’

Tata Motors begins re-hiring laid off workers

Tata Steel output rises in Jan

Looking back
Jan. 25-Jan. 31
Etam to pull out of venture with Future Group

MTNL to offer 3G services from Feb 5