The Hindu Business Line : Monday, February 09, 2009

MARKETING

INSIGHT: Guerrilla marketing
As is the case with many “new” techniques, the rules of guerrilla marketing are not very different from those of any other sound branding and marketing conceptual model. Nonetheless, the guru in this field — Jay ...

MARKET SHARES: Supplyco targets 25% share for Sabari tea in Kerala
Supplyco, which has introduced the Sabari brand of tea, aims to capture 25 per cent of the Kerala ...

EVENTS: ‘Companies should adjust to reality’
New Delhi, Feb. 8 “Marketing in the Times of Recession”’ the theme of the national business seminar by Department of Management Studies, IIT Delhi stirred up a lot of debate among students and participants. With ...

From Brand Line

MARKETING: Reeling them in
With movie audiences spoilt for choice, slick and sleek marketing is vital to capture mindshare.. It isn’t that farfetched to expect two versions of Shah Rukh Khan’s next release. In one he would play a Tag Heuer-sporting NASA ...

ADVERTISING: Seeking more bang for the buck
How can below-the-line advertising help in times of a slowdown?. Recently Jaideep Bhattacharya, Chief Marketing Officer, UTI AMC decided to use the services of the 5,000-odd dabbawalas in Mumbai to sell his new Wealth Builder Fund. The slowdown ...

ADVERTISING: ‘Critical to get consumption back’
It’s going to be a wonderful game between the marketers and consumers. Marketers will keep ploughing in with value propositions to woo consumers and the day marketers win the war, the slump is over.. A slowdown is actually good for the ...

BOOKS: Art of selling
A key lesson in selling is ABC, or ‘always be closing,’ as a chapter emphasises in Reality Check by Guy Kawasaki ( www.landmarkonthenet.com). “That is, you ...

NEW PRODUCTS & SERVICES: Go spa
Spa Siam, a Thai brand, has launched a new range of body lotions for all skin types. The lotions are made from punica granatum (pomegranate), mangosteen, jasmine, lemongrass and other fruit, flowers and vegetables containing natural ...

NEW PRODUCTS & SERVICES: A fresh cuppa
Duncans Tea Ltd has announced its expansion of ‘Taste of Life’ series by entering the Darjeeling tea category. The expansion comes with the offering of two products — Darjeeling Tea and Indian Treasure. Darjeeling Tea is ...

NEW PRODUCTS & SERVICES: Lights on
BPL Techno Vision Ltd has launched StudyLite, a rechargeable study lamp. The lamp uses LED (an energy efficient lighting solution). The lamp has a built-in backup system that runs for six hours when not connected to the mains. Available in ...

NEW PRODUCTS & SERVICES: Diamond hearts
ORRA has launched ‘hearts of perfection’ pendants for the Valentine season. The pendants are available in three shapes — pear, round and kite. These pendants are set in white gold and studded with Belgium diamonds. The Heart ...

NEW PRODUCTS & SERVICES: Say cheese
Britannia has launched new variants of flavoured cheese. The cubes will be available in three flavours — ...

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