Business Daily from THE HINDU group of publications
Thursday, February 12, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Thursday, February 12, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING STRATEGY: Turning shoppers into buyers Brands in the US try to rope in hesitant shoppers who have scaled down needs.. A few months ago, I was wary of switching on the television and being bombarded with ads on where to spend my money, how much to invest and which insurance scheme ... INSIGHT: Word of mouse While executives use the Net to get information on their field of business, they underestimate its potential to wreck reputations, says a survey.. Ever ranted about work woes, your boss or your organisation in a blog or elsewhere online? Sent ... STRATEGY: To beat the blues, movie theatres pamper viewers Woo clients with gifts, premium service. New Delhi, Feb. 11 Watching a movie could now take you to China. Cinema theatres have begun to offer gifts, including free trips, to ...
STRATEGY:
The show goes on
BRANDS: Turning shoppers into buyers Brands in the US try to rope in hesitant shoppers who have scaled down needs.. A few months ago, I was wary of switching on the television and being bombarded with ads on where to spend my money, how much to invest and which insurance scheme ... STRATEGY: Rooms with a view To tide over the slowdown, hotels are sweetening the pot with tariff cuts and offers that appeal to the epicure.. Karan Berry was only happy to wait for over 40 minutes to get a table for brunch at Courtyard Marriott’s Paprika restaurant ... MARKETING RESEARCH: Word of mouse While executives use the Net to get information on their field of business, they underestimate its potential to wreck reputations, says a survey.. Ever ranted about work woes, your boss or your organisation in a blog or elsewhere online? Sent ... ADVERTISING: Tough-time marketing Our columnist advises you to hang in there!. Tough times are here. In my line of business, I have lost revenue heavily. My monthly turnover in terms of sales is down by 45 per cent for the last two months. Is recession here already? As a ... STRATEGY: Return of the big bucks Recession or no recession, big money flowed at the IPL auction this year too.. Cut to the present: Franchisees were not willing to empty their entire auction purse this season. The eight franchisees had a total auction purse of a little below ... BRANDS: The show goes on The stage is all set for the second season of IPL.. The February 6 auction in Goa of international cricketers for the second innings of the DLF Indian Premier League (IPL) saw quite a few dollars flowing from the participating team franchisees ... NEW PRODUCTS & SERVICES: Many-in-one Beetel has launched DB 7401, a feature-rich phone, with in-built temperature measurement and record feature. The room temperature is displayed on the phone. The large 16-digit LCD display also features an analogue clock with five different ...
NEW PRODUCTS & SERVICES:
New in old
NEW PRODUCTS & SERVICES:
Hear, hear!
NEW PRODUCTS & SERVICES:
For the males
NEW PRODUCTS & SERVICES:
Love potions
BOOKS:
Conformism to vivid choice
BOOKS:
Behavioural marketing Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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