Business Daily from THE HINDU group of publications
Friday, February 13, 2009
ePaper | Mobile/PDA Version | Audio | Blogs

News
Features
Stocks
Cross Currency
Shipping
Archives
Google

Subscription

Group Sites

MARKETING

FOREIGN DIRECT INVESTMENT: ‘No change in limit on foreign investment in single-brand retail’
Changes in FDI policy will not allow backdoor entry: Kamal Nath. New Delhi, Feb. 12 The Union Commerce and Industry Minister, Mr Kamal Nath, said that the 49 per cent cap on Foreign Direct Investment (FDI) in single-brand retail would remain and ...

STRATEGY: Wagh Bakri Tea expanding presence
Another tea maker has set its eyes on the 800-million-kg (per annum) tea market in the country to join the likes of Tata Tea and ...

IPR: Trade name dispute: ITC files suit against Godfrey Phillips
Kolkata, Feb. 12 ITC Ltd filed a Patent & Trademark suit in the Calcutta High Court against Godfrey Phillips India Ltd, alleging that Godfrey Phillips had infringed the trade name ‘Pilot’, which ITC had registered a long ...

NEW PRODUCTS & SERVICES: HPCL launches 24-hour gas booking facility
Hindustan Petroleum Corporation Ltd is launching a “24 hour LPG refill booking facility” for the benefit of LPG customers in the State. Branded “HP Anytime”, this centralised LPG refill booking facility shall provide ...

NEW PRODUCTS & SERVICES: NextWorld to premier on Discovery channel
Life in the future promises to be radically different than it is today. The era of smog-filled skies will be over, because fewer of us will be driving cars. We may not even need roads because we will be piloting environment-friendly ...

PROMOTIONS & OFFERS: Etihad special fares
...

PERFORMANCE: Coca-Cola posts 28% rise in unit case volumes in India
New Delhi, Feb. 12 India recorded a 28 per cent increase in unit case volumes during the fourth quarter ending December 31, in the global results of Coca-Cola announced in ...

RETAILING: Some Subhiksha directors quit
Chennai, Feb. 12 The various problems that have beset discount retailer Subhiksha ranging from a liquidity crisis, non-payment of salary and provident fund dues, had got to its board members as ...

CHANNELS AND FRANCHISES: Aaditya Ind to open 100 showrooms
Pune-based Aaditya Industries, manufacturers of kitchen systems, is planning to open 100 franchisee showrooms across the country over the next ...

From Brand Line

BRANDS: Turning shoppers into buyers
Brands in the US try to rope in hesitant shoppers who have scaled down needs.. A few months ago, I was wary of switching on the television and being bombarded with ads on where to spend my money, how much to invest and which insurance scheme ...

STRATEGY: Rooms with a view
To tide over the slowdown, hotels are sweetening the pot with tariff cuts and offers that appeal to the epicure.. Karan Berry was only happy to wait for over 40 minutes to get a table for brunch at Courtyard Marriott’s Paprika restaurant ...

MARKETING RESEARCH: Word of mouse
While executives use the Net to get information on their field of business, they underestimate its potential to wreck reputations, says a survey.. Ever ranted about work woes, your boss or your organisation in a blog or elsewhere online? Sent ...

ADVERTISING: Tough-time marketing
Our columnist advises you to hang in there!. Tough times are here. In my line of business, I have lost revenue heavily. My monthly turnover in terms of sales is down by 45 per cent for the last two months. Is recession here already? As a ...

STRATEGY: Return of the big bucks
Recession or no recession, big money flowed at the IPL auction this year too.. Cut to the present: Franchisees were not willing to empty their entire auction purse this season. The eight franchisees had a total auction purse of a little below ...

BRANDS: The show goes on
The stage is all set for the second season of IPL.. The February 6 auction in Goa of international cricketers for the second innings of the DLF Indian Premier League (IPL) saw quite a few dollars flowing from the participating team franchisees ...

NEW PRODUCTS & SERVICES: Many-in-one
Beetel has launched DB 7401, a feature-rich phone, with in-built temperature measurement and record feature. The room temperature is displayed on the phone. The large 16-digit LCD display also features an analogue clock with five different ...

NEW PRODUCTS & SERVICES: New in old
Old Spice has introduced a range of new fragrances, Ice Rock, Lagoon, and Sport, in its body deodorant sprays and after shave lotions. The lotions are available in packs of 100 ml bottles with an atomiser, in 100 ml packs for Rs 195. These ...

NEW PRODUCTS & SERVICES: Hear, hear!
Logitech has introduced the Pure-Fi mobile speaker system to transform low-fidelity mobile phone audio into high-fidelity, stereophonic sound wirelessly. The user can listen to her favourite tunes on the mobile phone without earphones. It is ...

NEW PRODUCTS & SERVICES: For the males
Lotus Herbals has entered the men’s skincare segment with Safe Sun Men Advanced Daily UV Shield, PA+++, SPF30, especially formulated for male skin. It also doubles up as an after shave moisturiser with antiseptic properties. It ...

NEW PRODUCTS & SERVICES: Love potions
Barista has launched a range called ‘Sweet Nothings’ for Valentine’s Day that include new beverages as well as keychains and other collectibles. The beverages are priced between Rs 55 and Rs 109. The collectibles are available ...

BOOKS: Communication dissection
A woman consultant who comes to deliver a leadership training programme at a plumbing company finds that the all-male group of managers in the class wave lingerie at her when it is time for ...

BOOKS: Conformism to vivid choice
Those who seek to ‘educate the common people into better tastes’ find the popular tradition of carnivals, festivals and fairs disturbing. Such a tradition is derided as celebrating ‘symbolic inversions and transgressions of ...

BOOKS: Behavioural marketing
Context, training, reinforcement, and cue are the four steps to behavioural marketing, says Neale Martin in Habit: The 95% Behavior Marketers Ignore ( www.ftpress.com). Context holds the key ...






Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line

Markets (Feb 12)
Nifty (at close)2,893.05(-32.65)
US Dollar (Buy/Sell)48.84/85
Brent crude (a bbl) Rs2,162
Gold (a gram) Rs1,369
Silver (a kg) Rs23,080

Brand Quest

Brand Quest

Related Topics
Advertising
Awards & Honours
Brands
Channels and Franchises
Customer Relationship Management
Direct Marketing
IPR
Market Shares
Marketing Research
New Products & Services
Online Marketing
People
Promotions & Offers
Retailing
Rural Marketing
Standards & Benchmarks
Strategy
Trends


In Focus
Who is hiring?

More

Other Top Stories
Protectionism creeping back

‘No change in limit on foreign investment in single-brand retail’

Some Subhiksha directors quit

Rupee depreciation increases Tata Comm’s indebtedness

IOC seeks Centre’s help for compensation of losses

RBI sets up task force for diamond industry

Reduction in passenger fares, freight rates likely

UP mills offer ‘Rs 15’ sweetener to cane farmers

Looking back
Feb. 1-Feb. 7
Slowdown may dampen ad deals for Sania, Bhupathi

Truck sales dip 65% in Jan

MTNL launches 3G services in Delhi

Brandline



The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | The Hindu ePaper | Business Line | Business Line ePaper | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright © 2009, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line