The Hindu Business Line : Monday, February 16, 2009

MARKETING

ADVERTISING: Entries invited for Ad Club Cochin creative awards
Kochi, Feb. 15 A panel of eminent personalities from India’s creative world will evaluate entries for ‘Pepper 2009’, the annual creative awards competition organised by the Advertising Club ...

From Brand Line

BRANDS: Turning shoppers into buyers
Brands in the US try to rope in hesitant shoppers who have scaled down needs.. A few months ago, I was wary of switching on the television and being bombarded with ads on where to spend my money, how much to invest and which insurance scheme ...

STRATEGY: Rooms with a view
To tide over the slowdown, hotels are sweetening the pot with tariff cuts and offers that appeal to the epicure.. Karan Berry was only happy to wait for over 40 minutes to get a table for brunch at Courtyard Marriott’s Paprika restaurant ...

MARKETING RESEARCH: Word of mouse
While executives use the Net to get information on their field of business, they underestimate its potential to wreck reputations, says a survey.. Ever ranted about work woes, your boss or your organisation in a blog or elsewhere online? Sent ...

ADVERTISING: Tough-time marketing
Our columnist advises you to hang in there!. Tough times are here. In my line of business, I have lost revenue heavily. My monthly turnover in terms of sales is down by 45 per cent for the last two months. Is recession here already? As a ...

STRATEGY: Return of the big bucks
Recession or no recession, big money flowed at the IPL auction this year too.. Cut to the present: Franchisees were not willing to empty their entire auction purse this season. The eight franchisees had a total auction purse of a little below ...

BRANDS: The show goes on
The stage is all set for the second season of IPL.. The February 6 auction in Goa of international cricketers for the second innings of the DLF Indian Premier League (IPL) saw quite a few dollars flowing from the participating team franchisees ...

NEW PRODUCTS & SERVICES: Many-in-one
Beetel has launched DB 7401, a feature-rich phone, with in-built temperature measurement and record feature. The room temperature is displayed on the phone. The large 16-digit LCD display also features an analogue clock with five different ...

NEW PRODUCTS & SERVICES: New in old
Old Spice has introduced a range of new fragrances, Ice Rock, Lagoon, and Sport, in its body deodorant sprays and after shave lotions. The lotions are available in packs of 100 ml bottles with an atomiser, in 100 ml packs for Rs 195. These ...

NEW PRODUCTS & SERVICES: Hear, hear!
Logitech has introduced the Pure-Fi mobile speaker system to transform low-fidelity mobile phone audio into high-fidelity, stereophonic sound wirelessly. The user can listen to her favourite tunes on the mobile phone without earphones. It is ...

NEW PRODUCTS & SERVICES: For the males
Lotus Herbals has entered the men’s skincare segment with Safe Sun Men Advanced Daily UV Shield, PA+++, SPF30, especially formulated for male skin. It also doubles up as an after shave moisturiser with antiseptic properties. It ...

NEW PRODUCTS & SERVICES: Love potions
Barista has launched a range called ‘Sweet Nothings’ for Valentine’s Day that include new beverages as well as keychains and other collectibles. The beverages are priced between Rs 55 and Rs 109. The collectibles are available ...

BOOKS: Communication dissection
A woman consultant who comes to deliver a leadership training programme at a plumbing company finds that the all-male group of managers in the class wave lingerie at her when it is time for ...

BOOKS: Conformism to vivid choice
Those who seek to ‘educate the common people into better tastes’ find the popular tradition of carnivals, festivals and fairs disturbing. Such a tradition is derided as celebrating ‘symbolic inversions and transgressions of ...

BOOKS: Behavioural marketing
Context, training, reinforcement, and cue are the four steps to behavioural marketing, says Neale Martin in Habit: The 95% Behavior Marketers Ignore ( www.ftpress.com). Context holds the key ...

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Markets (Feb 14)

Nifty (at close on Feb 13)	2,948.35(+55.30)
US Dollar (Buy/Sell)	48.67/68
Brent crude (a bbl) Rs	2,127
Gold (a gram) Rs	1,368
Silver (a kg) Rs	23,055

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