Business Daily from THE HINDU group of publications
Wednesday, February 18, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Wednesday, February 18, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING STRATEGY: Vendors use cash reserves as marketing tool to woo clients ‘Strong reserves help vendors go for innovative pricing models’. Bangalore/Mumbai, Feb. 17 Indian outsourcing vendors are now using their cash reserves as one of the marketing tools to win clients even as generating new business gets ... RADIO/TV: Govt to hike DAVP ad rates by 10% Still open to new relief packages, says Minister. Mumbai, Feb. 17 The Information and Broadcasting (I&B) Ministry has decided to hike the advertising rates of the Directorate of Advertising and Visual ... NEW PRODUCTS & SERVICES: Mobile industry to ring in universal charging solution Barcelona (Spain), Feb. 17 One of the banes of having different brands of mobile phones in the same home or office is the problem of forgotten chargers or tangled chargers. That’s set to change with the GSMA and 17 leading mobile ... MERGERS & ACQUISITIONS: Premji Invest, ICICI Venture object to Subhiksha merger with Blue Green ICICI Venture seeks audit of company accounts. Wipro Chairman Azim Premji’s investment arm, Premji Invest, which holds a 10 per cent stake in retailer Subhiksha, and ICICI Venture, which owns 23 per cent, have filed their objections in the ... NEW PRODUCTS & SERVICES: Nokia turns to email for the next jump Barcelona, Spain, Feb. 17 Nokia expects the next jump for its growth to come from delivering messaging to the masses. Nokias Ovi mail and Mail for Exchange will evolve into Nokia Messaging, a single application which will let users access ...
NEW PRODUCTS & SERVICES:
Suzuki enters 150-cc segment, launches GS 150R
BRANDS: Turning shoppers into buyers Brands in the US try to rope in hesitant shoppers who have scaled down needs.. A few months ago, I was wary of switching on the television and being bombarded with ads on where to spend my money, how much to invest and which insurance scheme ... STRATEGY: Rooms with a view To tide over the slowdown, hotels are sweetening the pot with tariff cuts and offers that appeal to the epicure.. Karan Berry was only happy to wait for over 40 minutes to get a table for brunch at Courtyard Marriott’s Paprika restaurant ... MARKETING RESEARCH: Word of mouse While executives use the Net to get information on their field of business, they underestimate its potential to wreck reputations, says a survey.. Ever ranted about work woes, your boss or your organisation in a blog or elsewhere online? Sent ... ADVERTISING: Tough-time marketing Our columnist advises you to hang in there!. Tough times are here. In my line of business, I have lost revenue heavily. My monthly turnover in terms of sales is down by 45 per cent for the last two months. Is recession here already? As a ... STRATEGY: Return of the big bucks Recession or no recession, big money flowed at the IPL auction this year too.. Cut to the present: Franchisees were not willing to empty their entire auction purse this season. The eight franchisees had a total auction purse of a little below ... BRANDS: The show goes on The stage is all set for the second season of IPL.. The February 6 auction in Goa of international cricketers for the second innings of the DLF Indian Premier League (IPL) saw quite a few dollars flowing from the participating team franchisees ... NEW PRODUCTS & SERVICES: Many-in-one Beetel has launched DB 7401, a feature-rich phone, with in-built temperature measurement and record feature. The room temperature is displayed on the phone. The large 16-digit LCD display also features an analogue clock with five different ...
NEW PRODUCTS & SERVICES:
New in old
NEW PRODUCTS & SERVICES:
Hear, hear!
NEW PRODUCTS & SERVICES:
For the males
NEW PRODUCTS & SERVICES:
Love potions
BOOKS:
Conformism to vivid choice
BOOKS:
Behavioural marketing Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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