Business Daily from THE HINDU group of publications
Thursday, February 19, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Thursday, February 19, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING PROMOTIONS & OFFERS: Fewer tourists, more sops Airlines, hotels tie up to roll out red carpet. New Delhi, Feb. 18 With foreign tourist arrivals during January this year declining by over 100,000 as compared with the previous year, leading airlines and hotel chains have come together to woo ... ADVERTISING: Will IPL have its way with ad rates? SLOWDOWN BLUES. Mumbai, Feb. 18 Exercising caution in times of downturn, advertisers are wary about loosening their purse strings for IPL Season ... STRATEGY: Marketing in a slowdown The bold ones say they will not cut ad spend, the conservative ones say they will wait and watch, but all are agreed that a downturn calls for swifter and more efficient marketing tactics.. You could call it a sense of déjÀ vu. In late ... BRANDING: Brands need to ... First, continue sensible investments in brand marketing. A strong brand can best weather an ... STRATEGY: ‘Solutions will drive Nokia consumption’ D. Shivakumar, VP and MD, Nokia India, says good innovation benefits the consumer, the ecosystem and the manufacturer.. The mobile phone is all poised to take the world by storm, believes D. Shivakumar, Vice-President and Managing Director, ... OUTLOOK: Taking advantage of the downturn Companies that continued to spend money on marketing despite a slowdown have grown.. We are seeing pretty bad times these days and we may see worse before it all gets better. So what are companies doing today? What should they be doing? What ... NEW PRODUCTS & SERVICES: SatNav to launch online products, on-call service next month Hyderabad, Feb. 18 SatNav Technologies is exploring opportunities to launch products in the online segment and also start an on-call service by end of ...
NEW PRODUCTS & SERVICES:
Taurus unveils Shariah-compliant fund
NEW PRODUCTS & SERVICES:
Sun Micro releases JavaFX for mobile devices
ADVERTISING: Marketing in a slowdown The bold ones say they will not cut ad spend, the conservative ones say they will wait and watch, but all are agreed that a downturn calls for swifter and more efficient marketing tactics.. You could call it a sense of déjÀ vu. In late ... BRANDING: ‘An opportunity in reverse’ Prioritise needs, explore consumer segments deeper. Santosh Desai, Managing Director & Chief Executive Officer, Futurebrands, calls the slowdown “an opportunity in reverse”. “For No 2 and 3 brands, it’s a great ... BRANDS: Brands need to ... First, continue sensible investments in brand marketing. A strong brand can best weather an ... STRATEGY: Fuelling growth Organisations can grow even as individual businesses plateau or wither. Read on to see how the momentum can be maintained.. Ved (not his real name), CEO of a US-based multinational company, was contemplating the rapid growth of his company with ... BOOKS: A 360-degree view of customer bookmark Liberal trends abroad have begun to reach the Indian soil, and as a result the debate over obscenity and pornography has intensified, writes Girja Kumar in Censorship in India: Studies in Fundamentalism, Obscenity and Law ...
BOOKS:
Who is a celebrity?
NEW PRODUCTS & SERVICES:
Glide shaving
NEW PRODUCTS & SERVICES:
For your eyes
NEW PRODUCTS & SERVICES:
Get floored
NEW PRODUCTS & SERVICES:
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