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ADVERTISING: Coke pilots new campaign on metro trains
Ahmedabad, Feb. 19 If Coca Cola India’s pilot advertising campaign in the Delhi Metro is anything to go by, then people do enjoy a quick movie while on the ...

MARKET SHARES: Kent RO plans new facility in UP
New Delhi, Feb. 19 Water purifying devices company Kent RO Systems has said it is looking to set up its fourth facility in Greater Noida in Uttar Pradesh to meet the demand for water ...

STRATEGY: Coke, Pepsi tie-up with IPL teams
New Delhi, Feb. 19 Coca-Cola is to be the beverage partner for the Shahrukh Khan co-owned Kolkata Knight Riders (KKR) for the second edition of Indian Premier League. Sprite, the cola’s clear-lime sparkling beverage brand, will ...

NEW PRODUCTS & SERVICES: Eveready launches Homelite product based on LED tech
Chennai, Feb. 19 Eveready Industries Ltd has forayed into the alternative lighting space with the launch of ‘Homelite’, a product based on the LED (light emitting diode) technology, and runs on 3 D-sized batteries. Aimed at the ...

STRATEGY: Lahari Holiday Homes unveils suites with buyback offer
Hyderabad, Feb. 19 Lahari Holiday Homes Ltd, part of the Lahari Group, has unveiled an investment-cum-vacation home opportunity – Lahari Suite Homes – ...

RETAILING: Subhiksha told to pay Rs 1.76 cr PF dues
Chennai, Feb. 19 The Employees’ Provident Fund Organisation (EPFO), Chennai, on Thursday directed discount retail chain Subhiksha Trading Services’ Managing Director, Mr R. Subramanian, to pay Rs 1.76 crore of provident fund ...

STRATEGY: Multi Screen Media’s CEO resigns
With just a few months away from IPL season 2, the CEO of its official broadcaster, Multi Screen Media (previously Sony Entertainment Television), Mr Kunal Dasgupta, has resigned citing personal ...

STRATEGY: IFC to aid Bhutan’s Drukair
IFC, a member of the World Bank Group, will work with Bhutan’s state-owned airline, Drukair, to review the airline’s operations to increase efficiencies and provide better services to passengers at affordable cost. The agreement ...

From Brand Line

ADVERTISING: Marketing in a slowdown
The bold ones say they will not cut ad spend, the conservative ones say they will wait and watch, but all are agreed that a downturn calls for swifter and more efficient marketing tactics.. You could call it a sense of déjÀ vu. In late ...

BRANDING: ‘An opportunity in reverse’
Prioritise needs, explore consumer segments deeper. Santosh Desai, Managing Director & Chief Executive Officer, Futurebrands, calls the slowdown “an opportunity in reverse”. “For No 2 and 3 brands, it’s a great ...

BRANDS: Brands need to ...
First, continue sensible investments in brand marketing. A strong brand can best weather an ...

STRATEGY: Fuelling growth
Organisations can grow even as individual businesses plateau or wither. Read on to see how the momentum can be maintained.. Ved (not his real name), CEO of a US-based multinational company, was contemplating the rapid growth of his company with ...

BOOKS: A 360-degree view of customer bookmark
Liberal trends abroad have begun to reach the Indian soil, and as a result the debate over obscenity and pornography has intensified, writes Girja Kumar in Censorship in India: Studies in Fundamentalism, Obscenity and Law ...

BOOKS: Who is a celebrity?
Celebrity culture is a very visible, significant and commercially viable component of a society’s public culture today, says Pramod K. Nayar in Seeing Stars: Spectacle, Society and Celebrity Culture ( ...

INTERVIEW: ‘Solutions will drive Nokia consumption’
D. Shivakumar, VP and MD, Nokia India, says good innovation benefits the consumer, the ecosystem and the manufacturer.. The mobile phone is all poised to take the world by storm, believes D. Shivakumar, Vice-President and Managing Director, ...

ADVERTISING: Taking advantage of the downturn
Companies that continued to spend money on marketing despite a slowdown have grown.. We are seeing pretty bad times these days and we may see worse before it all gets better. So what are companies doing today? What should they be doing? What ...

NEW PRODUCTS & SERVICES: Smarter Bose
Bose has introduced a new and enhanced 3•2•1 series of DVD home entertainment systems. The 3•2•1, 3•2•1 GS and 3•2•1 GSX Series III systems will include an HDMI output for simple HDMI ...

NEW PRODUCTS & SERVICES: Glide shaving
Glide, a range of personal care products manufactured by the US-based American Safety Razor, has launched a glycerin-based shaving cream in the Indian market. The product will be distributed in the country by Radiohms Agency. Available in ...

NEW PRODUCTS & SERVICES: For your eyes
The Himalaya Drug Company has launched an under eye cream containing a blend of herb actives that are specially created to care for the area around the eyes and prevent the formation of under eye dark circles. Available in a pack of 15 ml, ...

NEW PRODUCTS & SERVICES: Get floored
Vista, the brand of Alps Industries, has launched its collection of hardwood floorings in 9.5mm. The new range, which is a collection from Brazil, includes Jatoba, Taurai, Cumaru, Muiracatiara, Sucupira and Angelina Pedra. The floorings ...

NEW PRODUCTS & SERVICES: Kiss and tell
Revlon is re-launching its Velvet Touch lipstick in new packaging. It has 16 new shades with an upgraded formula. The shades include Wicked Chocolate, Hot Café, Matte Brownie, Roasted Coffee, Choco Berry and Royal Burgundy. Each ...

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