Business Daily from THE HINDU group of publications
Saturday, February 28, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Saturday, February 28, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING INTERVIEW: Goafest to define ad industry role in managing slowdown ‘Looking at this as an opportunity in terms of exposure’. Mumbai, Feb. 27 Goafest, possibly the second largest advertising festival after Cannes, promises to be a celebration of creativity and a gathering for learning and ... M-COMMERCE: Matrimony portal, Idea in pact BharatMatrimony.com, a matrimony portal with over 15 million registered members, has partnered with Idea Cellular, a mobile operator with over 40 million subscribers, to launch customised matrimony services for mobile users. Idea subscribers ... ONLINE MARKETING: Online advertising set to grow 300%: E&Y Chennai, Feb 27 No matter how small the base, an industry that grows 300 per cent in these times of economic slowdown is truly an ... STRATEGY: Splash decides to ride on Lifestyle chain to cut costs Bangalore, Feb. 27 Fashion apparel retailer Splash, part of the Dubai-based Landmark Group, will look at opening smaller boutique stores within the Lifestyle chain of stores, given the current market ... OUTLOOK: Honda Siel to sell 55,000 units this fiscal New Delhi, Feb. 27 Honda Siel Cars India has said that it will close this financial year selling 55,000 units – half of its production capacity of one lakh at greater Noida. Of this, its entry-level sedan, City is expected to ... PROMOTIONS & OFFERS: Kiran Bedi to promote Nomarks New Dlehi, Feb. 27 Ozone Ayurvedics has launched a new, enhanced range of its flagship brand Nomarks that is enriched with organic extracts. The range of anti-marks cream, targeted at different skin and age types, will be promoted by Dr ... ADVERTISING: Govt hikes ad rates for media by 10% New Delhi, Feb. 27 The Government has cleared the proposal to raise by 10 per cent the rates of Government advertisements to the media. It is also exempting the 15 per cent commission that the Directorate of Advertising and Visual ... OUTLOOK: Pepsi plans Mirinda drive in TN this summer Coimbatore, Feb. 27 Mirinda, the orange-flavoured drink from the Pepsico India stable, plans to strengthen its dominance in Tamil Nadu. The drink, according to Pepsico India sources, is a market leader, with 60 per cent share of the ... M-COMMERCE: Amar Chitra Katha, Vodafone Essar tie up Ahmedabad, Feb. 27 Vodafone Essar, in association with ACK Media, has launched the classic comic series Amar Chitra ...
RETAILING: Is the retail romance over? Despite optimistic predictions, today organised retail in India is failing to overcome the slowdown blues.. It’s the Valentine weekend and Select City Walk Mall in the posh south Delhi area is all decked up with red and white heart-shaped ... BRANDS: Brand sceptics? India is still romancing with brands but the end of the honeymoon period is near.. A few weeks ago I was invited to Mumbai to be one of the panellists in a seminar on customer loyalty. Between you and me, a “loyal customer” is ... RETAILING: Together we play… A slew of joint ventures in lifestyle retail are being signed even during the economic slump. What’s the game-plan, really?. Does it make sense to forge joint ventures in lifestyle retail during an economic downturn? Of late, several big ... ADVERTISING: Is anyone listening? Our columnist responds to queries on radio advertising, salary cuts, consultants and more …. Shomu, radio is a niche medium in India. It is essentially a sandwich medium that exists in the midst of the duplication of every ... NEW PRODUCTS & SERVICES: External beauty Kansai Nerolac Paints has launched Nerolac Suraksha PLUS, an exterior emulsion designed for application on walls in dry or moderately humid climatic conditions, under its exterior emulsion brand Suraksha. The ‘colour lock’ ...
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