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Sunday, March 01, 2009
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MARKETING

TRENDS: Buyers prefer to exchange old gold jewellery for new
IMPORT SUBSTITUTE. Chennai, Feb. 28 Looks to be barter time for buyers of gold. Consumers, reeling under surging prices of the yellow metal, are exchanging their old jewellery for ...

CONSUMERISM: DLF faces buyer activism
A further price cut and registration of undivided share of land in the apartment buyers’ favour are among the prime demands of an online group of buyers, some of whom are threatening to exit DLF’s Gardencity residential ...

AWARDS & HONOURS: Duo of TCS-MMS win Ad Club-BL quiz hands down
Chennai, Feb. 28 A clinical performance right through by Mr R. Jayakanthan of TCS and Mr Gopal Kidao of Madras Metallurgical Services (MMS) saw the duo win the 11th edition of the Ad Club-Business Line quiz hands down, ...

PEOPLE: New chief of competitive panel sworn in
New Delhi, Feb. 28 The Government on Saturday appointed Mr Dhanendra Kumar, former executive director of the World Bank, as Chairman of Competition Commission of India (CCI). Along with him, Mr Harish Chandra Gupta, former Coal Secretary, ...

From Brand Line

RETAILING: Is the retail romance over?
Despite optimistic predictions, today organised retail in India is failing to overcome the slowdown blues.. It’s the Valentine weekend and Select City Walk Mall in the posh south Delhi area is all decked up with red and white heart-shaped ...

BRANDS: Brand sceptics?
India is still romancing with brands but the end of the honeymoon period is near.. A few weeks ago I was invited to Mumbai to be one of the panellists in a seminar on customer loyalty. Between you and me, a “loyal customer” is ...

RETAILING: Together we play…
A slew of joint ventures in lifestyle retail are being signed even during the economic slump. What’s the game-plan, really?. Does it make sense to forge joint ventures in lifestyle retail during an economic downturn? Of late, several big ...

ADVERTISING: Is anyone listening?
Our columnist responds to queries on radio advertising, salary cuts, consultants and more …. Shomu, radio is a niche medium in India. It is essentially a sandwich medium that exists in the midst of the duplication of every ...

NEW PRODUCTS & SERVICES: External beauty
Kansai Nerolac Paints has launched Nerolac Suraksha PLUS, an exterior emulsion designed for application on walls in dry or moderately humid climatic conditions, under its exterior emulsion brand Suraksha. The ‘colour lock’ ...

NEW PRODUCTS & SERVICES: Tile style
Kerrogres, a premium brand of Kajaria Ceramics Ltd, has introduced its new collection of ‘solitaire’ vitrified tiles. The collection resembles Italian marble through its designs, patterns and colours. These tiles are claimed to ...

NEW PRODUCTS & SERVICES: Spice of life
Spice Mobiles has launched a new handset, Spice S-590. This fully-loaded mobile phone comes with features such as music, FM, torch, expandable memory up to 2 GB, GPRS, voice prompts, mobile tracker, SMS scheduler along with the 3D-user ...

NEW PRODUCTS & SERVICES: Hot & herbal
Marico Ltd has launched a new product, Parachute Advansed Revitalising Hot Oil. The hot hair oil is formulated with coconut and enriched with warming oil, rosemary, thyme and patchouli to ensure special hair care during winter. The 170 ml pack ...

NEW PRODUCTS & SERVICES: No sour notes
Parag Milk & Milk Products has launched Gowardhan curd. The company claims the curd will not turn sour on storage during its shelf life of 15 days. Available in packs of 80 gm, 200 gm and 400 gm, the curd is priced at Rs 7, Rs 12 and Rs ...

BOOKS: The art of selling
In the marketing of services, whether hotels, transport, beauty parlours, hair saloons or any other, the salesman plays a more critical role than in any product selling, says Walter Vieira in The New Professional Salesman: ...






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Markets (Feb 28)
Nifty (at close on Feb 27)2,763.65(-22.00)
US Dollar (Buy/Sell)51.15
Brent crude (a bbl) Rs2,322
Gold (a gram) Rs1,408
Silver (a kg) Rs23,290

Brand Quest

Brand Quest

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