Business Daily from THE HINDU group of publications
Wednesday, March 04, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Wednesday, March 04, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING PERFORMANCE: Truck, heavy vehicle sales dip 53% in Feb Mumbai, March 3 Truck and heavy vehicle manufacturers have reported a 53 per cent drop in sales at 12,323 in February against 25,854 logged in the same period last year, according to the Indian Foundation of Transport Research and Training, ... STRATEGY: XCD 135: Bajaj Auto’s new brand strategy pays off It is second largest selling model after Pulsar. Mumbai, March 3 Bajaj Auto’s repositioning of the XCD has paid off in a big way and it is now the second largest selling motorcycle after the Pulsar in the ... EVENTS: Tata Motors showcases 3 models at Geneva show Nano Europa to be launched in select international markets. Chennai, March 3 Tata Motors has showcased three models at the Geneva Motor Show – the Tata Nano Europa, the international version of its low-cost car Nano; the Tata Prima, a ... PROMOTIONS & OFFERS: Pune builder launches ‘rent today, own tomorrow’ scheme Pune, March 3 The Pune-based Mont Vert group is launching a new scheme that offers buyers the choice of first hiring homes and then deciding whether they wish to convert it into a ... RETAILING: Catalogue retailing yet to take off Low Internet penetration, logistics challenges deterrents. Catalogue retailing, which was touted as an alternative sales channel to increase footfalls and brand visibility, is yet to take off in India. Some of the companies which had been ... NEW PRODUCTS & SERVICES: GM India unveils new models General Motors India has unveiled its Chevrolet Captiva Automatic+, a premium sports utility vehicle, and the Chevrolet Spark Muzic special edition at a unique, dual-launch function at Kozhikode, presided by Mr Karl Slym, President and ... STRATEGY: H & R Johnson opens modular kitchen store Chennai, March 3 H & R Johnson (India) Ltd (HRJ), the tiles and baths company, has launched its modular kitchens business by opening its Johnson Kitchens Studio in ... PEOPLE: Coca-Cola appoints new V-P Strategy New Delhi, March 3 Ms Sangeeta Pendurkar has joined Coca-Cola, as its Vice President – Strategy from HSBC Bank Middle East. She will lead Coca-Cola India’s Strategic Planning initiatives and the International Trade business, ... EVENTS: Ramanujam Sridhar, Chief Executive Officer, brand-comm; Great Lakes Institute of Management ‘Insights build brands in a market dominated by parity products’. Chennai, March 3 In a market dominated by parity products and multiple choices, it is necessary to break through the clutter and appeal to the viewer or reader. A ...
RETAILING: Is the retail romance over? Despite optimistic predictions, today organised retail in India is failing to overcome the slowdown blues.. It’s the Valentine weekend and Select City Walk Mall in the posh south Delhi area is all decked up with red and white heart-shaped ... BRANDS: Brand sceptics? India is still romancing with brands but the end of the honeymoon period is near.. A few weeks ago I was invited to Mumbai to be one of the panellists in a seminar on customer loyalty. Between you and me, a “loyal customer” is ... RETAILING: Together we play… A slew of joint ventures in lifestyle retail are being signed even during the economic slump. What’s the game-plan, really?. Does it make sense to forge joint ventures in lifestyle retail during an economic downturn? Of late, several big ... ADVERTISING: Is anyone listening? Our columnist responds to queries on radio advertising, salary cuts, consultants and more …. Shomu, radio is a niche medium in India. It is essentially a sandwich medium that exists in the midst of the duplication of every ... NEW PRODUCTS & SERVICES: External beauty Kansai Nerolac Paints has launched Nerolac Suraksha PLUS, an exterior emulsion designed for application on walls in dry or moderately humid climatic conditions, under its exterior emulsion brand Suraksha. The ‘colour lock’ ...
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