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Thursday, March 05, 2009
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MARKETING

OUTLOOK: Reliance Retail looks to scale up Fresh, Hyper value formats
Merges operations and sourcing for these formats; slowdown impacts plans. While it has experimented with several retailing formats ranging from jewellery to lifestyle over the two-and-a-half years since it started, Reliance Retail will focus on ...

NEW PRODUCTS & SERVICES: i-mint card launched in Vizag
Loyalty Solutions and Research Ltd (LSRL) launched the i-mint card here on Wednesday. Mr Neeraj Kapoor, Chief Marketing Officer, said that it was the largest customer reward programme in the country and till now it had been launched in 29 ...

PEOPLE: Southern Agrifurane’s MD resigns
Mr A.K.M.A. Shamsuddin, Managing Director, Liquor Division, of the Chennai-based Southern Agrifurane Industries Pvt Ltd (SAFL), has resigned from his post. He joined the MGM Group company in 2006. Earlier, Mr Shamsuddin was President of ...

ALLIANCES & JOINT VENTURES: DQE pact with French broadcaster
...

NEW PRODUCTS & SERVICES: Sundrop peanut butter launched
Eyeing a Rs 500-crore breadspreads market, Agro Tech Foods, an arm of the US-based ConAgra Foods, has expanded its basket by launching Sundrop peanut butter. “Priced at Rs 99 for a bottle of 510 gm, the product is available in two flavours. ...

RURAL MARKETING: Aegon Religare bullish on selling rural plans in TN
Coimbatore, March 4 “While the insurance market is seeing a slowdown, the business is still growing. It may not grow at the earlier level of 30 – 40 per cent, but the industry growth is expected to hover around 18 – 20 per ...

M-COMMERCE: Shaadi.com voice service in Gujarati on mobile phones
Services also available in 8 other Indian languages. Shaadi.com, a leading matrimonial service from the People Group, on Wednesday announced the launch of its voice services on mobiles in nine Indian languages, ...

NEW PRODUCTS & SERVICES: Turner, Warner Brothers to launch channel on March 15
New Delhi, March 4 Turner and Warner Brothers’ (WB) new English entertainment channel showcasing movies and serials from the latter will go on air from March ...

STRATEGY: Sun Micro expands ties with Redington
Bangalore, March 4 Sun Microsystems India has selected Redington (India) Ltd for the Sun Open Access Channel Program to capture untapped market and grow business, especially in the small and medium ...

RETAILING: Tube Investments to focus on retail
Chennai, March 4 Tube Investments of India Ltd, part of the Murugappa Group, plans to introduce a few concepts to enhance its retail presence, such as renting out bicycles and offering to repair bicycles ...

HUMAN RESOURCES: McDonald’s may hire 2,000 this year
Bangalore, March 4 At a time when job losses have become the norm of the day, fast food restaurant chain McDonald’s is looking to hire around 2,000 people this calendar year for it restaurant operations – at the store management ...

PROMOTIONS & OFFERS: Europe tour packages
Thiruvananthapuram, March 4 The Kerala-based Great India Tour Company has launched two fixed departure tour packages ...

From Brand Line

CINEMA: Freezing frames
As funding dries up, movie launches and releases are deferred, and there is much introspection about needless spending and stars’ salaries.. The sweet dreams on celluloid may lose their gloss as financial turmoil hits the pause button on ...

ADVERTISING: Its moment in the sun
Atul Nath, MD, Candid Marketing, who will sit on a Cannes jury, says promotional marketing is getting its due.. At this year’s Cannes Lions a host of Indian advertising leaders will be on various juries. Atul Nath, Managing Director, ...

RADIO/TV: Vision Radio 2009
‘Radio will fulfil the need for micro marketing and focused communication.’. The last four years have been most meaningful for private FM in India, with the industry striding over the cusp of growth to truly become a national ...

RURAL MARKETING: Robust rural
The slowdown’s effect seems to be restricted to the urban areas, as an RMAI-MART study finds.. Marketers always like to keep a finger on the pulse of the rural markets. Obvious, one would say, given the fact that 57 per cent of sales of ...

MARKETING RESEARCH: Robust rural
The slowdown’s effect seems to be restricted to the urban areas, as an RMAI-MART study finds.. Marketers always like to keep a finger on the pulse of the rural markets. Obvious, one would say, given the fact that 57 per cent of sales of ...

ARTS & CRAFTS: Much action in auction
Art as an asset class continues to attract, say auctioneers.. The success of the Art, Book & Cinema (ABC) auction at the Rambagh Palace, Jaipur, by Osian’s Connoisseurs of Art is perhaps the perfect example that the global meltdown ...

BOOKS: Indians not secretive about market data
Corporate retailing chains face more issues than just the rush of competition from established Indian industry players entering the fray, observes Rupa K. Bose in India: Business Checklists ( ...

BOOKS: Ask for evidence
Media reports of ‘scientific breakthroughs’ inspire great hope in patients and their families, but unfortunately, an important development in scientific knowledge does not necessarily translate into an important development for ...

BOOKS: Make words work
The right choice of words can make a big difference to the vividness of your communication, says Phillip Khan-Panni in Getting Your Point Across, third edition (
NEW PRODUCTS & SERVICES: Good listening
LG Electronics has launched mobile phones with Intenna FM radio for the country. These new models, LG GB110 and LG GB106, are bundled as an entertainment package expunging the need to attach a headset while listening to FM radio. They are backed ...

NEW PRODUCTS & SERVICES: Sweet somethings
Kwality Wall’s from Hindustan Unilever Ltd has launched Cornetto’s two new flavours for the season – Black Forest Flirt and Strawberry Tease Cake. The Black Forest Flirt is a combination of rich and creamy dark frozen ...

NEW PRODUCTS & SERVICES: Dettol fresh
Reckitt Benckiser has launched a fresh range of Dettol bar soaps and liquid hand wash. The bar soaps are priced at Rs 18 and Rs 29 for 70 gm and 120 gm respectively. The liquid hand wash will be available in three sizes — 250 ml at Rs 55, ...

NEW PRODUCTS & SERVICES: All sparkly
Revlon has launched its new Crystal Shine lip gloss in its Street Wear collection. The new shades include Sand Sparkles, Plum Bite, Scarlet Shine, Rusty Shine, Pink Power, Mocha Shine, Like It Lilac and Cocoa Crystal. Available in 6 ml packs, ...






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Markets (March 04)
Nifty (at close)2645.20(+22.80)
US Dollar (Buy/Sell)51.54/55
Brent crude (a bbl) Rs2,233
Gold (a gram) Rs1,395
Silver (a kg) Rs23,010

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