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Friday, March 06, 2009
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PERFORMANCE: Xylo on a roll with M&M’s new customer focus
Sales in January and February cross 4,000 units. Mumbai, March 5 The Mahindra Xylo has started off with a bang with combined sales in January and February crossing ...

STRATEGY: Malaysia Tourism marketing initiative
Malaysia targets at least six lakh tourists from India in 2009. According to Mr Zulkefli Sharif, Director – South Asia, West Asia and Africa Division, Malaysia Tourism Development Board, Malaysia, with over 5.5 lakh Indian tourists, ...

EVENTS: ICC Women’s World Cup on ESPN
Fans of women’s cricket can catch the ICC Women’s World Cup on ESPN. The broadcaster has lined up Wasim Akram, Alan Wilkins, Danny Morrison, and famous women cricketers, Debbie Hockeley, Melanie Jones and Belinda Clarke to cover ...

NEW PRODUCTS & SERVICES: Nokia rolls out new handset
Targeting the youth, Nokia has launched its ‘5130 XpressMusic’ handset. “With this launch, we are reaching out to a range of customers who want their mobile phone to be stylish and a quality music player at the same time,” ...

BRANDS: Kohinoor Foods plans a big push for Basmati
Begins test marketing frozen foods. Chennai, March 5 The Rs 650-crore Kohinoor Foods is preparing for “a big takeoff” in India. Mr Gurnam Arora, Joint Managing Director of the company, told Business Line that the company is shoring ...

PROMOTIONS & OFFERS: XS Real offers free maintenance of apartments
Chennai, March 5 XS Real Properties, which is promoting two residential complexes on the Old Mahabalipuram Road, proposes to bring in features that will make the apartments free of any maintenance cost, throughout ...

RURAL MARKETING: Truly rural
Chennai, March 5 Mobile operators and FMCG brand managers trying to increase rural coverage know full well that 36 per cent of the country’s six lakh villages together contain only seven per cent of the rural population. Another 24 ...

NEW PRODUCTS & SERVICES: Residency unveils refurbished hotel
Chennai, March 5 Residency Group of Hotels, promoted by the Chennai-based real estate group Appaswamy, has announced the relaunch of its newly furbished property, ‘The Residency’, at T. Nagar in ...

CHANNELS AND FRANCHISES: ‘Franchising safe option for retailers’
To cope with the economic downturn, retailers are keen on tapping the franchising route to expand business and maintain ...

IPR: Meet on intellectual property rights
Hyderabad, March 5 The information technology and electronics cluster have greater scope for adoption of intellectual property rights (IPR) when compared to other sectors, observed Dr T. Raja Rao, Chairman and Managing Director of Vision ...

PROMOTIONS & OFFERS: Stunning look
...

ONLINE MARKETING: Ezeego1.com ties up with Globus & Cosmos
Ezeego1.com, has integrated with Globus and Cosmos, a global leader in escorted travel, to deliver to the Indian customer its travel products online on a real time basis, according to a statement from the online ...

STRATEGY: Artd’inox scaling reach to include OEMs, private labels
New Delhi, March 5 Artd’inox, the lifestyle brand made in steel, is expanding its reach to include OEMs and private ...

NEW PRODUCTS & SERVICES: Fashion bags launched
...

NEW PRODUCTS & SERVICES: Lotto launches tennis apparel
...

From Brand Line

CINEMA: Freezing frames
As funding dries up, movie launches and releases are deferred, and there is much introspection about needless spending and stars’ salaries.. The sweet dreams on celluloid may lose their gloss as financial turmoil hits the pause button on ...

ADVERTISING: Its moment in the sun
Atul Nath, MD, Candid Marketing, who will sit on a Cannes jury, says promotional marketing is getting its due.. At this year’s Cannes Lions a host of Indian advertising leaders will be on various juries. Atul Nath, Managing Director, ...

RADIO/TV: Vision Radio 2009
‘Radio will fulfil the need for micro marketing and focused communication.’. The last four years have been most meaningful for private FM in India, with the industry striding over the cusp of growth to truly become a national ...

RURAL MARKETING: Robust rural
The slowdown’s effect seems to be restricted to the urban areas, as an RMAI-MART study finds.. Marketers always like to keep a finger on the pulse of the rural markets. Obvious, one would say, given the fact that 57 per cent of sales of ...

MARKETING RESEARCH: Robust rural
The slowdown’s effect seems to be restricted to the urban areas, as an RMAI-MART study finds.. Marketers always like to keep a finger on the pulse of the rural markets. Obvious, one would say, given the fact that 57 per cent of sales of ...

ARTS & CRAFTS: Much action in auction
Art as an asset class continues to attract, say auctioneers.. The success of the Art, Book & Cinema (ABC) auction at the Rambagh Palace, Jaipur, by Osian’s Connoisseurs of Art is perhaps the perfect example that the global meltdown ...

BOOKS: Indians not secretive about market data
Corporate retailing chains face more issues than just the rush of competition from established Indian industry players entering the fray, observes Rupa K. Bose in India: Business Checklists ( ...

BOOKS: Ask for evidence
Media reports of ‘scientific breakthroughs’ inspire great hope in patients and their families, but unfortunately, an important development in scientific knowledge does not necessarily translate into an important development for ...

BOOKS: Make words work
The right choice of words can make a big difference to the vividness of your communication, says Phillip Khan-Panni in Getting Your Point Across, third edition (
NEW PRODUCTS & SERVICES: Good listening
LG Electronics has launched mobile phones with Intenna FM radio for the country. These new models, LG GB110 and LG GB106, are bundled as an entertainment package expunging the need to attach a headset while listening to FM radio. They are backed ...

NEW PRODUCTS & SERVICES: Sweet somethings
Kwality Wall’s from Hindustan Unilever Ltd has launched Cornetto’s two new flavours for the season – Black Forest Flirt and Strawberry Tease Cake. The Black Forest Flirt is a combination of rich and creamy dark frozen ...

NEW PRODUCTS & SERVICES: Dettol fresh
Reckitt Benckiser has launched a fresh range of Dettol bar soaps and liquid hand wash. The bar soaps are priced at Rs 18 and Rs 29 for 70 gm and 120 gm respectively. The liquid hand wash will be available in three sizes — 250 ml at Rs 55, ...

NEW PRODUCTS & SERVICES: All sparkly
Revlon has launched its new Crystal Shine lip gloss in its Street Wear collection. The new shades include Sand Sparkles, Plum Bite, Scarlet Shine, Rusty Shine, Pink Power, Mocha Shine, Like It Lilac and Cocoa Crystal. Available in 6 ml packs, ...






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Markets (March 05)
Nifty ( at close)2576.70(-68.50)
US Dollar (Buy/Sell)51.83/87
Brent crude (a bbl) Rs2,373
Gold (a gram) Rs1,393
Silver (a kg) Rs23,345

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