Business Daily from THE HINDU group of publications
Sunday, March 08, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Sunday, March 08, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING STRATEGY: Interest subvention catching on Having remained unreceptive to the idea of reducing home prices at a time of slackening demand, developers in Kolkata are now catching up with their counterparts in other cities in launching a new scheme — the pre-equated monthly ... NEW PRODUCTS & SERVICES: LIC’s Jeevan Varsha: Appealing to some Traditional insurance products such as endowment and money-back policies, which were on the backburner for the last few years, are now being relaunched by insurance ... CHANNELS AND FRANCHISES: BPL Healthcare to distribute Welch Allyn products Bangalore, March 7Global medical products and solutions’ company Welch Allyn has appointed BPL Healthcare as its ...
CINEMA: Freezing frames As funding dries up, movie launches and releases are deferred, and there is much introspection about needless spending and stars’ salaries.. The sweet dreams on celluloid may lose their gloss as financial turmoil hits the pause button on ... ADVERTISING: Its moment in the sun Atul Nath, MD, Candid Marketing, who will sit on a Cannes jury, says promotional marketing is getting its due.. At this year’s Cannes Lions a host of Indian advertising leaders will be on various juries. Atul Nath, Managing Director, ... RADIO/TV: Vision Radio 2009 ‘Radio will fulfil the need for micro marketing and focused communication.’. The last four years have been most meaningful for private FM in India, with the industry striding over the cusp of growth to truly become a national ... RURAL MARKETING: Robust rural The slowdown’s effect seems to be restricted to the urban areas, as an RMAI-MART study finds.. Marketers always like to keep a finger on the pulse of the rural markets. Obvious, one would say, given the fact that 57 per cent of sales of ... MARKETING RESEARCH: Robust rural The slowdown’s effect seems to be restricted to the urban areas, as an RMAI-MART study finds.. Marketers always like to keep a finger on the pulse of the rural markets. Obvious, one would say, given the fact that 57 per cent of sales of ... ARTS & CRAFTS: Much action in auction Art as an asset class continues to attract, say auctioneers.. The success of the Art, Book & Cinema (ABC) auction at the Rambagh Palace, Jaipur, by Osian’s Connoisseurs of Art is perhaps the perfect example that the global meltdown ... BOOKS: Indians not secretive about market data Corporate retailing chains face more issues than just the rush of competition from established Indian industry players entering the fray, observes Rupa K. Bose in India: Business Checklists ( ...
BOOKS:
Ask for evidence
BOOKS:
Make words work
NEW PRODUCTS & SERVICES:
Sweet somethings
NEW PRODUCTS & SERVICES:
Dettol fresh
NEW PRODUCTS & SERVICES:
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