The Hindu Business Line : Monday, March 16, 2009

MARKETING

TRENDS: Now, mall developers may have to foot fixtures’ bill
RETAIL LEASING. New Delhi, March 15 In the face of a slowdown, retailers looking to lease space have started asking developers to bear the cost of fit-outs and fixtures for new ...

STRATEGY: Bajaj small car takes high mileage route
Mumbai, March 15 Bajaj Auto’s ultra low cost (ULC) car, scheduled to hit the roads in 2010-11, is expected to deliver on-road mileage of over 30 km a litre, according to top sources involved with the project. The vehicle will roll out of ...

NEW PRODUCTS & SERVICES: Indus League store in Thrissur
...

From Brand Line

BRANDS: A brand on the Fastrack
Titan brand Fastrack is in a tearing hurry to be the youth’s best fashion icon. And it is in no mood to slacken the pace, even with the economic slowdown staring it in the face.. There is a certain breeziness about the brand Fastrack that ...

SHOPPING: Luring the spendthrifts
Countries such as Dubai, Malaysia and Singapore are attracting tourists with shopping festivals. Indians are a good target as they don’t hesitate to indulge when they see value.. According to Tourism Statistics 2006, the total expenditure ...

CUSTOMER RELATIONSHIP MANAGEMENT: Go on, surprise me!
Empathy with the consumer should be the guiding principle of service.. On February 1, in the middle of the night, a shock awaited me. I got a frantic call around midnight that my mother was unwell. We rushed there, only to find that she was ...

INTERVIEW: ‘Lot of opportunity in packaged products’
Venkatesh Kini, VP (Marketing), Coca-Cola India, says packaged drinks account for only four per cent of the total beverages market, opening up good prospects.. These are happy times for Coca-Cola India. With 10 consecutive quarters of growth, ...

SOCIETY & DEVELOPMENT: A hand indeed …
Corporate India needs to re-learn the philosophy of giving once again.. Corporate giving in India is rather small, isn’t it. Why is that so? And what must be done to get the corporates share more of their ...

NEW PRODUCTS & SERVICES: Get speaking
Veta, the spoken English Training Academy, has launched its Self Tutor Pack Veta Best. According to the company, Veta Best helps a person to learn spoken English anywhere and anytime and also helps to enhance a person’s public ...

NEW PRODUCTS & SERVICES: Clear vision
Sony has introduced Bravia Z450A, an LCD TV with Motionflow 200Hz technology in India. The advantages of this new technology are noticeable in action scenes or sports broadcasts as it reduces jerkiness by creating an additional, ...

NEW PRODUCTS & SERVICES: Kitchen care
Kohler Co has launched a brand new line of kitchen cabinetry in India. The new solutions have been conceptualised by French designers by taking cues from chefs and listening to how homeowners like to use their kitchen. The range includes ...

NEW PRODUCTS & SERVICES: Easy cook
E Cook has launched a new commercial induction cooker suitable for hotels, restaurants and for those in catering services. The features include easy on/off by knob rotation, 3500 W single phase 15amp plug, separate key for keep warm ...

NEW PRODUCTS & SERVICES: Clean sweep
Reckitt Benckiser (India) Ltd has launched two new fragrances — rose and orange — for its brand, Harpic. The new Harpic fragrance range is available nationally in two sizes - 500 ml bottle at Rs 52, and 750 ml bottle at ...

BOOKS: Identify which styles look best on you
In the ever-changing world of fashion, it takes a lot of energy to keep pace, writes Michael Flocker in The Metrosexual Guide to Style: A handbook for the modern man ( ...

BOOKS: Capture biz core in strap-line slogan
Be careful of expanding and tailoring your services to suit every customer request that you get, advises Jackie Jarvis in 85 Inspiring Ways to Market Your Small Business ( ...

BOOKS: Wander not into the land of deceit
Be honest, do not con, reads the last of the commandments in Jagdeep Kapoor’s 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers, second edition ( ...

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Markets (March 14)

Nifty (on Mar 13)	2,719.25(+101.80)
US Dollar (Buy/Sell)	51.70/71
Brent crude (a bbl) Rs	2,329
Gold (a gram) Rs	1,428
Silver (a kg) Rs	23,570

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