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NEW PRODUCTS & SERVICES: Matrix Telecom’s new product
The Vadodara-based Matrix Telecom hasannounced the launch of a new integrated key phone, EON48 which complements the needs of fast growing businesses by offering them easy convergence. EON48 offers intuitive user interface and touch sense ...

PROMOTIONS & OFFERS: Deepika Padukone to promote Orbit
Bollywood actor Deepika Padukone has been signed on by Wrigleys to promote its sugar-free chewing gum brand Orbit. Wrigley claims it is clinically proven that “Orbit sugar-free chewing gum helps fight tooth decay and reduces harmful ...

SHOPPING: Madurai offers good scope for mall developers
Madurai, March 19 According to builders in the city, Madurai is waiting to join the big league. It has the potential to pay and buy. But there are no suppliers as yet on the ...

PROMOTIONS & OFFERS: Ram Charan Teja becomes face of ‘fizzier’ Pepsi
Hyderabad, March 19 PepsiCo on Thursday announced it has signed up Telugu film actor Ram Charan Teja as its brand ambassador. The actor will be featured along with Deepika Padukone in a series of TV commercials to support the launch of a ...

STRATEGY: Merc makes India plans for used-car biz
Kolkata, March 19 Mercedes-Benz is looking at launching its used-car business in India this ...

RETAILING: Lite Bite Foods to open 162 outlets
Lite Bite Foods Pvt Ltd, promoted by Mr Amit Burman, Vice-Chairman of FMCG major Dabur India Ltd, will be investing Rs 160 crore in next three years to establish a pan-India network of ...

RETAILING: Morarka Organic makes retail debut with ‘Down to Earth’
Mumbai, March 19 Morarka Organic Foods, suppliers and exporters of organic foods, has entered the organised retail business with the launch of its first outlet in Mumbai. Branded as ‘Down to Earth’, the retail outlet sells over ...

STRATEGY: Hunter Douglas’ India plans
Bangalore, March 19 Hunter Douglas, the Dutch window-dressing company, plans to add nine more exclusive showrooms or galleries, as it calls them, in the country by the end of ...

RADIO/TV: MSM, IPL reach out-of-court settlement?
New Delhi, March 19 The official Indian broadcaster Multi Screen Media (MSM) is believed to have reached an out-of-court settlement with the organisers of the Indian Premier League (IPL) cricket ...

PEOPLE: Taj TV CEO steps down
...

From Brand Line

INTERVIEW: ‘We should drive people’s habits’
Paul Polman, the CEO of Unilever, speaks on growth and on how the company is managing costs.. A little more than a month after he was announced the new Chief Executive Officer of Unilever in October 2008, Paul Polman had made his first visit to ...

BRANDS: Stepping into new territory
Malted food brands such as Horlicks and Bournvita extend themselves into new categories this summer.. Getting ready to enter new product categories, iconic malted drinks brands Horlicks and Bournvita will be fighting on a different turf with ...

RETAILING: Do you have eggs?
When the ‘super’ in supermarkets goes missing, they will do well to look at kirana stores for some lessons.. A few days ago on a Sunday I went to pick up my weekly quota of eggs and bread. Even eggs have evolved in today’s ...

STRATEGY: Hamsters and rhinos
A ‘horizon exercise’ is not merely a long-term plan.. Last time I referred to a simple but powerful approach called Horizon Planning, which lays out how organisations can fuel growth (outlined by Baghai, Coley and White in their ...

BUSINESS MODELS: Beat the blues!
Business models that can keep you upbeat even now abound.. As the downturn deepens, marketing budgets that have never kept up with the splintered media environment nor with media cost inflation are now under serious scrutiny, if not halved ...

BOOKS: Subsidise fresh fruits and vegetables
While taxing non-nutritious foods may not be practicable, it may be a good idea to subsidise the consumption of fresh fruits and vegetables, suggests Alok Bhargava in Food, Economics, and Health ( ...

BOOKS: Compulsive shopping can even kill
CAD may seem familiar as an abbreviation of ‘computer-aided design,’ but it also stands for ‘compulsive acquisition disorder,’ which describes people who continually buy and store until their homes are so crammed ...

BOOKS: Human voice
Information technology has revolutionised the news-handling process, note Guy Starkey and Andrew Crisell in Radio Journalism ( www.sagepublications.com). “Most of the ...

NEW PRODUCTS & SERVICES: Hi-tech H₂O
Kent RO Systems has launched Kent Grand Plus, the first ever computer-controlled water purifier. It comes with a water-level indicator, computer-controlled filter change alarm and enhanced purification capacity through an additional ...

NEW PRODUCTS & SERVICES: For the babes
Himalaya Herbal Healthcare has launched Diaper Rash Cream. It contains aloe vera, almond oil and zinc calx (Yashada bhasma), among other ingredients. It is available at the exclusive Himalaya retail outlets and all major ...

NEW PRODUCTS & SERVICES: Daily shield
Modi Revlon has introduced Street Wear Skinshields, a range of daily care products for skin protection. This range is based on natural ingredients enriched with rosemary extract, lily extract and jojoba oil and avocado oil leaving it soft ...

NEW PRODUCTS & SERVICES: In the shade
Vista of Alps Industries has launched a new range of awnings. There is a wide range to choose from, which comprises Horizon, Carlton, Dutch Awning, Dutch Regular, Dutch Cap, Parisian and Prism. They are priced Rs ...

NEW PRODUCTS & SERVICES: Smell of roses
Reckitt Benckiser has launched New Harpic Power in Rose and Orange fragrances. The new Harpic fragrance range is available nationally in two sizes – 500 ml bottle at Rs 52, and 750 ml bottle at ...

NEW PRODUCTS & SERVICES: Tangy treat
Parle Agro has rolled out a new fruit-based lemon drink, LMN, in the non-carbonated segment. The LMN 500 ml PET bottle will be priced Rs 23. The 110 ml pack will be priced Rs 5 and the 200 ml pack ...

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