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MARKETING
NEW PRODUCTS & SERVICES:
Nano wait is over
Tata launches people’s car; will take to the roads in July. Mumbai, March 23 The Tata Nano, India’s least expensive car, was launched at a glittering ceremony at the Parsi Gymkhana on Mumbai’s Marine Drive on a Monday evening. ...
NEW PRODUCTS & SERVICES:
‘Nano is a watershed moment for the automobile industry in India’
The Nano project has endowed the industry with greater legitimacy. Chennai, March 23 Dr V. Sumantran, formerly Executive Director (Passenger Car Business Unit and Engineering Research Centre), Tata Motors, was associated with the Nano project ...
NEW PRODUCTS & SERVICES:
Tata Motors to redesign Nano for US market
Diesel version for domestic market on cards. Tata Motors plans to re-design the Nano for the US and launch it in the biggest car market in the next “three years ...
STRATEGY:
How customers can book their Nano
Tatas set to launch range of merchandise. Mumbai, March 23 “Tata Nano: Now within Reach.” This is Tata Motors’ tag line as it gets set for a marketing blitzkrieg through online gaming and other non-conventional media to retail ...
ADVERTISING:
IPL leaves advertisers dry as it moves out
Previous changes in schedule had already impacted upcoming deals. Mumbai, March 23 After dealing with the logistics of new venues, advertisers say franchisees will feel the pinch as they will lose revenues by way of ticket and merchandise sales ...
PERFORMANCE:
DTH retailers also feel the exam fever!
Sales fall 50% in March; demand intact, companies insist. New Delhi, March 23 As the seventh direct-to-home service player, Videocon, gets ready to launch its service, parents are turning spoilsports — they are refusing buy until school ...
PROMOTIONS & OFFERS:
Preity Zinta to endorse Dabur’s anti-dandruff range
Chennai, March 23 Dabur India, which recently launched a new range of dandruff control shampoos under its Vatika range, has roped in actor Preity Zinta to endorse the ...
ADVERTISING:
Surreal scene
...
STRATEGY:
Special ABT Maruti facility in Chennai
Coimbatore, March 23 To commemorate the Silver Jubilee year of its dealership in Maruti vehicles, ABT Maruti is accelerating its growth path by entering the Kerala market, upgrading extension counters to showrooms, strengthening its sales ...
NEW PRODUCTS & SERVICES:
Net access device for BSNL network
Hyderabad, March 23 A low cost, small Internet access device ‘@box’ developed by iChip, will now be available through the BSNL broadband ...
STRATEGY:
Tanishq looking at conservative growth
Kolkata, March 23 Jewellery major Tanishq anticipates ‘conservative’ growth in the jewellery business in 2009-10 because of uncertainty over gold prices, according to Mr Sandeep Kulhalli, Vice President (Retail and ...
OUTLOOK:
Dealers do not see Nano denting 2-wheeler sales
New Delhi, March 23 Just hours before the Nano was officially launched, it was business as usual at two-wheeler dealerships of Hero Honda and Bajaj. Two-wheeler dealers exuded confidence that the world’s cheapest car would have no ...
PROMOTIONS & OFFERS:
Star City offering special discounts for cos
Chennai, March 23 To get through the meltdown, the Chennai-based serviced apartments chain Star City is now focusing on corporates with offerings of special discounts under ‘CorpoRates’ if they buy advanced room nights, while it ...
NEW PRODUCTS & SERVICES:
When all roads led to the launch venue
Mumbai, March 23 All vehicles on Mumbai’s Marine Drive seemed headed only for one destination: The Parsi Gymkhana, where Tata Motors launched the Nano in front of a huge gathering of Mumbai’s ...
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On the challenge of meeting demand
Mr Tata admitted that meeting the expected demand for the car was indeed a huge challenge. “We are aware that demand is most likely to outstrip the supply in the near term because this (of making the car at Pantnagar) is an ...
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In a sombre mood
The launch of the Nano filled Mr Tata with a feeling of great happiness that the company had come this far in its journey with the low-priced car. “We have no further innovations to speak of. I hope that the company will continue to ...
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No tips on making a Rs 1-lakh car
The Tata Motors Chairman did not have any tips on this, but was full of praise for the team that had worked on the project. “We are lucky to have the kind of people who worked on this project in our midst.” Mr Girish Wagh, who headed ...
NEW PRODUCTS & SERVICES:
‘Good Afternoon, Mamata’
What was his message to Ms Mamata Banerjee, Trinamool Congress chief, who spearheaded the agitation Tata Motors’ Nano project in Singur, as he prepared to launch the car? Without appearing facetious, all that he would say to Ms Banerjee, ...
NEW PRODUCTS & SERVICES:
More wait for ‘appropriate time’
A questioner reminded Mr Tata that he would reveal the names of his corporate rivals who were behind the agitation at Singur. Would he reveal the names now and also would he consider retirement since he had successfully completed the ...
IPR:
Patent filing for MSMEs
The Tamil Nadu State Council for Science and Technology will soon be taking the initiative to enable the micro, small and medium enterprises (MSMEs) to file for patents. According to Mr S. Vincent, Member-Secretary of the Council, the ...
PROMOTIONS & OFFERS:
Airtel's Ugadi recharge offer
...
NEW PRODUCTS & SERVICES:
Apple Ply showroom in Kochi
Apple Ply and Tiles has opened a showroom in Kochi. The Mangalore-based company with two decades of experience makes architect ply, ply woods, block boards, flush doors, marine ply etc. All products are manufactured from silver oak, one of ...
INTERVIEW:
‘We should drive people’s habits’
Paul Polman, the CEO of Unilever, speaks on growth and on how the company is managing costs.. A little more than a month after he was announced the new Chief Executive Officer of Unilever in October 2008, Paul Polman had made his first visit to ...
BRANDS:
Stepping into new territory
Malted food brands such as Horlicks and Bournvita extend themselves into new categories this summer.. Getting ready to enter new product categories, iconic malted drinks brands Horlicks and Bournvita will be fighting on a different turf with ...
RETAILING:
Do you have eggs?
When the ‘super’ in supermarkets goes missing, they will do well to look at kirana stores for some lessons.. A few days ago on a Sunday I went to pick up my weekly quota of eggs and bread. Even eggs have evolved in today’s ...
STRATEGY:
Hamsters and rhinos
A ‘horizon exercise’ is not merely a long-term plan.. Last time I referred to a simple but powerful approach called Horizon Planning, which lays out how organisations can fuel growth (outlined by Baghai, Coley and White in their ...
BUSINESS MODELS:
Beat the blues!
Business models that can keep you upbeat even now abound.. As the downturn deepens, marketing budgets that have never kept up with the splintered media environment nor with media cost inflation are now under serious scrutiny, if not halved ...
BOOKS:
Subsidise fresh fruits and vegetables
While taxing non-nutritious foods may not be practicable, it may be a good idea to subsidise the consumption of fresh fruits and vegetables, suggests Alok Bhargava in Food, Economics, and Health ( ...
BOOKS:
Compulsive shopping can even kill
CAD may seem familiar as an abbreviation of ‘computer-aided design,’ but it also stands for ‘compulsive acquisition disorder,’ which describes people who continually buy and store until their homes are so crammed ...
BOOKS:
Human voice
Information technology has revolutionised the news-handling process, note Guy Starkey and Andrew Crisell in Radio Journalism ( www.sagepublications.com). “Most of the ...
NEW PRODUCTS & SERVICES:
Hi-tech H2O
Kent RO Systems has launched Kent Grand Plus, the first ever computer-controlled water purifier. It comes with a water-level indicator, computer-controlled filter change alarm and enhanced purification capacity through an additional ...
NEW PRODUCTS & SERVICES:
For the babes
Himalaya Herbal Healthcare has launched Diaper Rash Cream. It contains aloe vera, almond oil and zinc calx (Yashada bhasma), among other ingredients. It is available at the exclusive Himalaya retail outlets and all major ...
NEW PRODUCTS & SERVICES:
Daily shield
Modi Revlon has introduced Street Wear Skinshields, a range of daily care products for skin protection. This range is based on natural ingredients enriched with rosemary extract, lily extract and jojoba oil and avocado oil leaving it soft ...
NEW PRODUCTS & SERVICES:
In the shade
Vista of Alps Industries has launched a new range of awnings. There is a wide range to choose from, which comprises Horizon, Carlton, Dutch Awning, Dutch Regular, Dutch Cap, Parisian and Prism. They are priced Rs ...
NEW PRODUCTS & SERVICES:
Smell of roses
Reckitt Benckiser has launched New Harpic Power in Rose and Orange fragrances. The new Harpic fragrance range is available nationally in two sizes – 500 ml bottle at Rs 52, and 750 ml bottle at ...
NEW PRODUCTS & SERVICES:
Tangy treat
Parle Agro has rolled out a new fruit-based lemon drink, LMN, in the non-carbonated segment. The LMN 500 ml PET bottle will be priced Rs 23. The 110 ml pack will be priced Rs 5 and the 200 ml pack ...
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