Business Daily from THE HINDU group of publications
Wednesday, March 25, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Wednesday, March 25, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING PROMOTIONS & OFFERS: The ‘Now you can’ campaign gets bigger Tata Sky offer on booking proof for Nano. If Tata’s Nano is all about an aspiration to own a car,so is its advertising strategy. The “now you can” campaign reflects what this car means to people and how it enables them to do ... BRANDING: Spin doctors working on punch lines Bangalore, March 24 The tagline of Mr Barack Obama’s win was ‘Yes, we can’. It is anybody’s guess what will work in India, but politicians and their image makers are at ... NEW PRODUCTS & SERVICES: Morarjee new collections Morarjee Textiles Ltd introduced its new collections, First Line, Neri, Bianchi and Seasonal Collection in the city. “Morarjee is well-known internationally for the white fabric it sells. Its shirtings are very popular with customers as ...
NEW PRODUCTS & SERVICES:
Kuoni inaugurates store in Pune
INTERVIEW: ‘We should drive people’s habits’ Paul Polman, the CEO of Unilever, speaks on growth and on how the company is managing costs.. A little more than a month after he was announced the new Chief Executive Officer of Unilever in October 2008, Paul Polman had made his first visit to ... BRANDS: Stepping into new territory Malted food brands such as Horlicks and Bournvita extend themselves into new categories this summer.. Getting ready to enter new product categories, iconic malted drinks brands Horlicks and Bournvita will be fighting on a different turf with ... RETAILING: Do you have eggs? When the ‘super’ in supermarkets goes missing, they will do well to look at kirana stores for some lessons.. A few days ago on a Sunday I went to pick up my weekly quota of eggs and bread. Even eggs have evolved in today’s ... STRATEGY: Hamsters and rhinos A ‘horizon exercise’ is not merely a long-term plan.. Last time I referred to a simple but powerful approach called Horizon Planning, which lays out how organisations can fuel growth (outlined by Baghai, Coley and White in their ... BUSINESS MODELS: Beat the blues! Business models that can keep you upbeat even now abound.. As the downturn deepens, marketing budgets that have never kept up with the splintered media environment nor with media cost inflation are now under serious scrutiny, if not halved ... BOOKS: Subsidise fresh fruits and vegetables While taxing non-nutritious foods may not be practicable, it may be a good idea to subsidise the consumption of fresh fruits and vegetables, suggests Alok Bhargava in Food, Economics, and Health ( ...
BOOKS:
Compulsive shopping can even kill
BOOKS:
Human voice
NEW PRODUCTS & SERVICES:
For the babes
NEW PRODUCTS & SERVICES:
Daily shield
NEW PRODUCTS & SERVICES:
In the shade
NEW PRODUCTS & SERVICES:
Smell of roses
NEW PRODUCTS & SERVICES:
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