The Hindu Business Line : Saturday, April 04, 2009

MARKETING

IPR: Patent to Bajaj will not affect us: TVS Motor
Mumbai, April 3 TVS Motor Company has stated that the grant of the ExhausTEC patent to Bajaj Auto does not, in any way, impact its products in ...

NEW PRODUCTS & SERVICES: Now, pay stamp duty at a post office nearby
Mumbai, April 3 The Department of Posts has started stamp duty vending services in post offices in Maharashtra on behalf of the State Government from ...

RETAILING: Gold Souk mall coming up near Chennai
Chennai, April 3 The Delhi-based Aerens Gold Souk Group, is set to launch a multi-specialty mall at Vandalur, near Chennai, in the last quarter of ...

PROMOTIONS & OFFERS: BSNL launches discounted broadband plans for rural users
New Delhi, April 3 Bharat Sanchar Nigam Ltd announced that it will offer broadband connections to rural population at a discount rate. BSNL has launched special broadband tariff packages at 512 kbps speed at Rs 99 a month with 400 MB ...

NEW PRODUCTS & SERVICES: Jet Airways to link Chennai-Dubai
Mumbai, April 3 Jet Airways, will launch a new service to Dubai from Chennai, as well as a second service on the Mumbai-Dubai sector, effective April 23, according to a press ...

From Brand Line

CUSTOMER RELATIONSHIP MANAGEMENT: For customer car seva
Automobiles are a tough sell these days, but manufacturers are trying their best to think out-of-the-box, from organising golf tourneys to interactions with top management.. What is the Swift’s mileage? Can the Hyundai i20 beat the Swift? ...

RETAILING: Spinning a trendy yarn
The traditional South Indian silk saree gets a modern makeover as retailers push the boundaries.. When Nalli Next’s model sashayed down the ramp to pulsating music donning the creations of top fashion designers like Rohit Bal and Tarun ...

M-COMMERCE: Gateway to the future
As the mobile phone takes on many roles, marketers make the most of it.. Anything from texting to TV, navigation to networking, mobile phones are doing so many jobs that they’re emerging as an all-in-one device. Over 300 million ...

RURAL MARKETING: In need of an overhaul
Marketing needs to realign itself to the changing face of rural India.. “One per cent of rural India is more than a million ...

INTERVIEW: ‘Political parties can’t ignore voter base online’
Electioneering in the age of the Internet. The Congress party is singing ‘Jai Ho’ all over the Internet. And it’s not just the Congress which has taken a fancy to the online world. Several other political parties, including the ...

BOOKS: The 'gelling' power
Selling, you may know, but how about trying ‘gelling’? Pronounced like ‘jelling’ this is about ideas of two or more people coming together to form a single vibrant entity, explains Elaina Zuker in The ...

BOOKS: Why fret about fragmentation?
Thinking of media in terms of digital and traditional is becoming an increasingly invalid position, say Damian Ryan and Calvin Jones in Understanding Digital Marketing: Marketing Strategies for Engaging the Digital ...

BOOKS: One idea every week
Every week, for every department in your store, be sure to do three things, says Graham R. Little in Retail Store Leadership (Westland). “One, provide information on sales for last week against last week’s ...

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Markets (April 3)

Nifty (on April 2)	3214.15(+153.80)
US Dollar (Buy/Sell)	50.34/35
Brent crude (a bbl) Rs	2,603
Gold (a gram) Rs	1,390
Silver (a kg) Rs	22,645

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