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BRANDS: Hampshire Hotels to expand in India under Dream brand
Kochi, April 4 Giving high priority to India, the New York-based Hampshire Hotel group has plans to extend its foot print to around 10 Indian cities, including Mumbai, Noida, Chennai, Kolkata, Bangalore, Hyderabad, Jaipur, Kochi and ...

NEW PRODUCTS & SERVICES: Californian champagne launched
...

PROMOTIONS & OFFERS: Special tour packages for IPL
...

From Brand Line

CUSTOMER RELATIONSHIP MANAGEMENT: For customer car seva
Automobiles are a tough sell these days, but manufacturers are trying their best to think out-of-the-box, from organising golf tourneys to interactions with top management.. What is the Swift’s mileage? Can the Hyundai i20 beat the Swift? ...

RETAILING: Spinning a trendy yarn
The traditional South Indian silk saree gets a modern makeover as retailers push the boundaries.. When Nalli Next’s model sashayed down the ramp to pulsating music donning the creations of top fashion designers like Rohit Bal and Tarun ...

M-COMMERCE: Gateway to the future
As the mobile phone takes on many roles, marketers make the most of it.. Anything from texting to TV, navigation to networking, mobile phones are doing so many jobs that they’re emerging as an all-in-one device. Over 300 million ...

RURAL MARKETING: In need of an overhaul
Marketing needs to realign itself to the changing face of rural India.. “One per cent of rural India is more than a million ...

INTERVIEW: ‘Political parties can’t ignore voter base online’
Electioneering in the age of the Internet. The Congress party is singing ‘Jai Ho’ all over the Internet. And it’s not just the Congress which has taken a fancy to the online world. Several other political parties, including the ...

BOOKS: The 'gelling' power
Selling, you may know, but how about trying ‘gelling’? Pronounced like ‘jelling’ this is about ideas of two or more people coming together to form a single vibrant entity, explains Elaina Zuker in The ...

BOOKS: Why fret about fragmentation?
Thinking of media in terms of digital and traditional is becoming an increasingly invalid position, say Damian Ryan and Calvin Jones in Understanding Digital Marketing: Marketing Strategies for Engaging the Digital ...

BOOKS: One idea every week
Every week, for every department in your store, be sure to do three things, says Graham R. Little in Retail Store Leadership (Westland). “One, provide information on sales for last week against last week’s ...






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Markets (April 4)
Nifty (on April 2)3214.15(+153.80)
US Dollar (Buy/Sell)50.34/35
Brent crude (a bbl) Rs2,637
Gold (a gram) Rs1,371
Silver (a kg) Rs22,275

Brand Quest

Brand Quest

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In Focus
Nano - The People's Car

Mandate 2009

Who is hiring?

More

Other Top Stories
‘Economy will ride 7-8% growth in 2009-10’

Auto parts industry begins fiscal on a note of ‘cautious optimism’

Global airports roll out red carpet for Indian airlines

BHEL electronics division’s revenue crosses Rs 2,000-cr mark

Looking back
Mar. 29-Apr. 4
Online ad revenues estimated to fetch Rs 600 crore

Whose awards are they anyway?

First day of Nano display is a quiet affair

Tough times ahead for retail: KPMG

Maruti sales up 22% in March

Life



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