The Hindu Business Line : Monday, April 06, 2009

MARKETING

NEW PRODUCTS & SERVICES: Now, download a movie in 30 minutes
Airtel launches broadband service @ 16 Mbps speed. New Delhi, April 5 Finally, telecom consumers in India can experience broadband in the true sense, withconnections which offer speeds of 16 Mega Bits Per Second (Mbps) — that’s twice ...

STRATEGY: Royal Enfield breaks away from traditional selling
New initiative to give buyers a feel of its cult motorcycle. Mumbai, April 5 Royal Enfield, the Chennai-based manufacturer of the Bullet, has kicked off a new marketing initiative aimed at giving buyers a true feel of its ...

ADVERTISING: O&M hits a half century at the Creative Abbys
JWT carries away 24 prizes. Panaji (Goa), April 5 It’s champagne time at Ogilvy and Mather (O&M), JWT and Leo ...

From Brand Line

CUSTOMER RELATIONSHIP MANAGEMENT: For customer car seva
Automobiles are a tough sell these days, but manufacturers are trying their best to think out-of-the-box, from organising golf tourneys to interactions with top management.. What is the Swift’s mileage? Can the Hyundai i20 beat the Swift? ...

RETAILING: Spinning a trendy yarn
The traditional South Indian silk saree gets a modern makeover as retailers push the boundaries.. When Nalli Next’s model sashayed down the ramp to pulsating music donning the creations of top fashion designers like Rohit Bal and Tarun ...

M-COMMERCE: Gateway to the future
As the mobile phone takes on many roles, marketers make the most of it.. Anything from texting to TV, navigation to networking, mobile phones are doing so many jobs that they’re emerging as an all-in-one device. Over 300 million ...

RURAL MARKETING: In need of an overhaul
Marketing needs to realign itself to the changing face of rural India.. “One per cent of rural India is more than a million ...

INTERVIEW: ‘Political parties can’t ignore voter base online’
Electioneering in the age of the Internet. The Congress party is singing ‘Jai Ho’ all over the Internet. And it’s not just the Congress which has taken a fancy to the online world. Several other political parties, including the ...

BOOKS: The 'gelling' power
Selling, you may know, but how about trying ‘gelling’? Pronounced like ‘jelling’ this is about ideas of two or more people coming together to form a single vibrant entity, explains Elaina Zuker in The ...

BOOKS: Why fret about fragmentation?
Thinking of media in terms of digital and traditional is becoming an increasingly invalid position, say Damian Ryan and Calvin Jones in Understanding Digital Marketing: Marketing Strategies for Engaging the Digital ...

BOOKS: One idea every week
Every week, for every department in your store, be sure to do three things, says Graham R. Little in Retail Store Leadership (Westland). “One, provide information on sales for last week against last week’s ...

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Markets (April 4)

Nifty (on April 2)	3214.15(+153.80)
US Dollar (Buy/Sell)	50.34/35
Brent crude (a bbl) Rs	2,637
Gold (a gram) Rs	1,371
Silver (a kg) Rs	22,275

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