Business Daily from THE HINDU group of publications
Tuesday, April 07, 2009
ePaper | Mobile/PDA Version | Audio | Blogs

News
Features
Stocks
Cross Currency
Shipping
Archives
Google

Subscription

Group Sites

MARKETING

CHANNELS AND FRANCHISES: Khattar-promoted Carnation to buy out distressed dealers
‘Over 250 dealers keen to exit due to poor sales’. Hyderabad, April 6 The Jagdish Khattar-promoted Carnation has struck deals with at least five automotive dealers. It is also in talks with ...

DIRECT MARKETING: FIPB turns down Oriflame’s direct marketing of nutritional supplements
Proposal to import shakes, tablets from Sweden. New Delhi, April 6 The Foreign Investment Promotion Board (FIPB) has turned down Oriflame India’s proposal to import certain nutritional supplements from Sweden, and market them in India ...

CHANNELS AND FRANCHISES: P&G’s Tide bars face temporary stock-out
Removed stocks to upgrade product, say analysts. Mumbai, April 6 For the first time in many years, P&G has been facing a temporary stock-out situation for its mass-market detergent bar — ...

STRATEGY: Hotel Horizon setting up food court in Kerala capital
Thiruvananthapuram, April 6 A city-based hotel company is setting up a food court in Thiruvananthapuram’s Vellayambalam ...

STRATEGY: IPL venue shift no major concern, says India Cements MD
Chennai, April 6 The shift in venue of the Indian Premier League matches to South Africa does not represent a significant impact for India Cements, a franchisee of one of the IPL teams, according to Mr N. Srinivasan, Vice-Chairman and ...

RETAILING: ‘Zoop’ to zoom into more towns
Bangalore, April 6 Titan Industries has big plans for the children’s ...

NEW PRODUCTS & SERVICES: Bhutan’s airline to launch services to Bengal
Gangtok, April 6 Druk Air - the Royal Bhutan Airlines will be operational between Paro to Bagdogra from April 18 with onward services to Bangkok, flying twice a week using its airbus A319 115, said the Chief Executive Officer of Druk Air, ...

STRATEGY: FritoLay offers southern twist to Kurkure
Hyderabad, April 6 FritoLay announced the ‘South Special’ flavour of Kurkure snacks developed on the basis of ...

NEW PRODUCTS & SERVICES: Motorola unveils handset for Rs 1,099
New Delhi, April 6 Motorola on Monday launched two new entry level mobile handsets for as low as Rs 1099 and Rs 1,299. Launched under the MOTOYUVA portfolio, the handsets come with built in FM radio, speakers and preloaded games. This is ...

STRATEGY: EA Games now on Indiagames
Indiagames Ltd (a UTV enterprise) and Electronic Arts Inc today announced that EA Games are now available via Indiagames’ subscription based on digital download service, Games on Demand ...

NEW PRODUCTS & SERVICES: Anna-Kitex bags in Kerala
Anna-Kitex Group, manufacturers of ScooBee Day bags that have become an household name among children, has launched TraWellDay Bags in Kerala. Mr Boby M. Jacob, Managing Director of the Group, said the bags, made from the finest ...

From Brand Line

CUSTOMER RELATIONSHIP MANAGEMENT: For customer car seva
Automobiles are a tough sell these days, but manufacturers are trying their best to think out-of-the-box, from organising golf tourneys to interactions with top management.. What is the Swift’s mileage? Can the Hyundai i20 beat the Swift? ...

RETAILING: Spinning a trendy yarn
The traditional South Indian silk saree gets a modern makeover as retailers push the boundaries.. When Nalli Next’s model sashayed down the ramp to pulsating music donning the creations of top fashion designers like Rohit Bal and Tarun ...

M-COMMERCE: Gateway to the future
As the mobile phone takes on many roles, marketers make the most of it.. Anything from texting to TV, navigation to networking, mobile phones are doing so many jobs that they’re emerging as an all-in-one device. Over 300 million ...

RURAL MARKETING: In need of an overhaul
Marketing needs to realign itself to the changing face of rural India.. “One per cent of rural India is more than a million ...

INTERVIEW: ‘Political parties can’t ignore voter base online’
Electioneering in the age of the Internet. The Congress party is singing ‘Jai Ho’ all over the Internet. And it’s not just the Congress which has taken a fancy to the online world. Several other political parties, including the ...

BOOKS: The 'gelling' power
Selling, you may know, but how about trying ‘gelling’? Pronounced like ‘jelling’ this is about ideas of two or more people coming together to form a single vibrant entity, explains Elaina Zuker in The ...

BOOKS: Why fret about fragmentation?
Thinking of media in terms of digital and traditional is becoming an increasingly invalid position, say Damian Ryan and Calvin Jones in Understanding Digital Marketing: Marketing Strategies for Engaging the Digital ...

BOOKS: One idea every week
Every week, for every department in your store, be sure to do three things, says Graham R. Little in Retail Store Leadership (Westland). “One, provide information on sales for last week against last week’s ...






Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line

Markets (April 06)
Nifty (at close)3,256.60 (+45.55)
US Dollar (Buy/Sell)50.04/05
Brent crude (a bbl) Rs2,371
Gold (a gram) Rs1,422
Silver (a kg) Rs22,615

Brand Quest

Related Topics
Advertising
Awards & Honours
Brands
Channels and Franchises
Customer Relationship Management
Direct Marketing
IPR
Market Shares
Marketing Research
New Products & Services
Online Marketing
People
Promotions & Offers
Retailing
Rural Marketing
Standards & Benchmarks
Strategy
Trends


In Focus
Nano - The People's Car

Mandate 2009

Who is hiring?

More

Other Top Stories
‘Pay cuts less punitive than job loss’

FMC not to reconsider NCDEX plea on transaction fee

ICAI begins scanning books of cos seeing director resignations

Wanted, Nano-like solutions for Indian farming!

‘Satyam sale brings in fresh phase of uncertainty’

Spice Group seeks meeting with Bharucha on Satyam

Looking back
Mar. 29-Apr. 4
Online ad revenues estimated to fetch Rs 600 crore

Whose awards are they anyway?

First day of Nano display is a quiet affair

Tough times ahead for retail: KPMG

Maruti sales up 22% in March

Life



The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | The Hindu ePaper | Business Line | Business Line ePaper | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright © 2009, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line