Business Daily from THE HINDU group of publications
Wednesday, April 08, 2009
ePaper | Mobile/PDA Version | Audio | Blogs

News
Features
Stocks
Cross Currency
Shipping
Archives
Google

Subscription

Group Sites

MARKETING

PERFORMANCE: Vehicle sales: On fast track mode
Vehicle sales numbers for March reinforce the wave of optimism that followed sales numbers for the first two months of ...

PROMOTIONS & OFFERS: TCS is Rajasthan Royals’ tech partner
To provide technology that will help analyse player performance. Mumbai, April 7 Rajasthan Royals, the winner of the inaugural Indian Premier League (IPL) last year, announced that it has sewn sponsorship arrangements with companies such as ...

PROMOTIONS & OFFERS: Kerala Voyages offers IPL holiday package
Kochi, April 7 Kerala Voyages, promoters of South India in the global travel and tourism market, has partnered with Africa Experience, a Division of Travel Connections Ltd, to launch IPL special holiday experience, targeting Indian cricket ...

RETAILING: Reliance Trends opens 10th large format store
Hyderabad, April 7 Reliance Trends on Friday announced the opening of their tenth large format store in the country, and their second in Hyderabad, spread over 34,000 ...

NEW PRODUCTS & SERVICES: IBM unveils digital video surveillance tool
Hyderabad, April 7 As part of its ‘Smart Planet’ initiative, IBM India Software Lab (ISL) has unveiled threat and fraud detection, Digital Video Surveillance (DVS), Medical Analytics Platform (MAP) and IBM trusted ...

AWARDS & HONOURS: PR awards presented
Mr Krishna Baji, former public relations officer, Hyderabad Municipal Development Authority (HMDA), has been inducted to the “Hall of Fame in Public Relations”, for his contributions to the PR profession. Mr Baji, at present with ...

From Brand Line

CUSTOMER RELATIONSHIP MANAGEMENT: For customer car seva
Automobiles are a tough sell these days, but manufacturers are trying their best to think out-of-the-box, from organising golf tourneys to interactions with top management.. What is the Swift’s mileage? Can the Hyundai i20 beat the Swift? ...

RETAILING: Spinning a trendy yarn
The traditional South Indian silk saree gets a modern makeover as retailers push the boundaries.. When Nalli Next’s model sashayed down the ramp to pulsating music donning the creations of top fashion designers like Rohit Bal and Tarun ...

M-COMMERCE: Gateway to the future
As the mobile phone takes on many roles, marketers make the most of it.. Anything from texting to TV, navigation to networking, mobile phones are doing so many jobs that they’re emerging as an all-in-one device. Over 300 million ...

RURAL MARKETING: In need of an overhaul
Marketing needs to realign itself to the changing face of rural India.. “One per cent of rural India is more than a million ...

INTERVIEW: ‘Political parties can’t ignore voter base online’
Electioneering in the age of the Internet. The Congress party is singing ‘Jai Ho’ all over the Internet. And it’s not just the Congress which has taken a fancy to the online world. Several other political parties, including the ...

BOOKS: The 'gelling' power
Selling, you may know, but how about trying ‘gelling’? Pronounced like ‘jelling’ this is about ideas of two or more people coming together to form a single vibrant entity, explains Elaina Zuker in The ...

BOOKS: Why fret about fragmentation?
Thinking of media in terms of digital and traditional is becoming an increasingly invalid position, say Damian Ryan and Calvin Jones in Understanding Digital Marketing: Marketing Strategies for Engaging the Digital ...

BOOKS: One idea every week
Every week, for every department in your store, be sure to do three things, says Graham R. Little in Retail Store Leadership (Westland). “One, provide information on sales for last week against last week’s ...






Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line

Markets (April 06)
Nifty (at close)3,256.60 (+45.55)
US Dollar (Buy/Sell)50.04/05
Brent crude (a bbl) Rs2,371
Gold (a gram) Rs1,339
Silver (a kg) Rs21,695

Brand Quest

Related Topics
Advertising
Awards & Honours
Brands
Channels and Franchises
Customer Relationship Management
Direct Marketing
IPR
Market Shares
Marketing Research
New Products & Services
Online Marketing
People
Promotions & Offers
Retailing
Rural Marketing
Standards & Benchmarks
Strategy
Trends


In Focus
Nano - The People's Car

Mandate 2009

Who is hiring?

More

Other Top Stories
Raja Chelliah passes away

Public sector general insurers move to revamp TPA system

ADB expands trade finance facilitation programme to $1 b

Fortis faces tax issues at Mumbai hospital

Corporate Affairs Ministry okays Telecom Dept proposal on equity ‘lock-in’

Dumping duty mooted on cold rolled flat stainless steel imports

Looking back
Mar. 29-Apr. 4
Online ad revenues estimated to fetch Rs 600 crore

Whose awards are they anyway?

First day of Nano display is a quiet affair

Tough times ahead for retail: KPMG

Maruti sales up 22% in March

Life



The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | The Hindu ePaper | Business Line | Business Line ePaper | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright © 2009, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line