MARKETING
ADVERTISING:
Advertisers zoom in on new avenues in a hoardings-less Chennai
Chennai, April 13 It’s been a year since hoardings came down in Chennai and of all other out-of-home (OOH) media, buses seem to have benefited in their ...
ADVERTISING:
IPL season 2: MSM hopes to get 40-50% better rates with advertisers
This season likely to see even smaller brands pitching in. Mumbai, April 13 Despite the patches of rough wicket the Indian Premier League (IPL) had to negotiate in its run-up to the season 2 of the event, Multi Screen Media Pvt Ltd, the official ...
STRATEGY:
VIP Ind cuts prices by 10-13%; shuts unviable stores
Eyes softening of rentals to build its retail network. Bangalore, April 13 The economic slowdown has forced luggage manufacturer VIP Industries to tweak its retail strategy. The company has shut a few of its stores that were unviable, apart from ...
PROMOTIONS & OFFERS:
Air Arabia offers special fares
Mumbai, April 13 Air Arabia introduced its special holiday fares from across 12 destinations in India to its international network of 46 destinations in 22 ...
PROMOTIONS & OFFERS:
Recharge voucher from Tata Tele
...
NEW PRODUCTS & SERVICES:
New Honda Activa launched in AP
...
ADVERTISING:
Shrugging off the blues
GoaFest 2009 refused to get bogged down by the slowdown, urging the ad fraternity to see the opportunities in the current environment.. This is my fifth recession and I am still here. We can use recession to be more creative, innovate and move ...
BRANDS:
Straddling categories
Tata Motors leaves it to its customers to decide the Xenon’s positioning.. Stereotyping has been central to passenger vehicle sales, especially for models with a deep connection to customer persona. Geared scooters pushed to attract ...
BRANDS:
Of wristwatches and powerful ideas
Products catering to the youth have to be hardy, as longevity is what scores high in the country.. If one looks keenly at the wristwatch segment in India, what do you see to be the challenges ahead? What must companies focus on as challenges to ...
BRANDS:
It’s about the team, silly!
… although the atmosphere in IPL Season 2 may not be as electrifying in South Africa as it was in the pulsating grounds of India.. I watched every match of the first edition of the Indian Premier League in the comfort of my living room, ...
STRATEGY:
Toeing the ‘tween’ line
TV programming for kids is serious business what with Disney planning a special schedule for the 8-12 age group.. Miley Cyrus beat more than 1,000 aspirants to become Disney’s Hannah Montana. The idol of millions of young girls, Hannah, ...
BOOKS:
When facts can fail
Facts are important but when ‘faced with crisis-laden video pictures, blogs gone wild, interest groups presenting their information (or disinformation) across new media,’ companies need to speak in human terms, counsels Roger ...
BOOKS:
The three ‘R’ approach
Go and grow with the customer. This is the philosophy that Essel Propack adopted to become a success across the world, says Nirmalya Kumar in India’s Global Powerhouses, a new publication from Harvard Business Press ( ...
BOOKS:
Easy ROI can lead to lazy marketing
Is ROI (return on investment) the best measure of marketing spending performance? This is one of the many questions that Michael Dunn takes up in The Marketing Accountability Imperative: Driving Superior Returns on ...
NEW PRODUCTS & SERVICES:
Power packed
Eveready has launched a new range of ‘Ultimately Powerful’ batteries called Eveready Ultima to cater to the growing usage of power-hungry gadgets by the urban youth. The company has also launched a series of products in the space ...
NEW PRODUCTS & SERVICES:
Our daily bread
Usha Lexus has introduced a new range of pop-up toasters. The PT 2202 is a standard two-slice model with variable browning control and defrost and reheat facility. It also facilitates mid cycle cancel, indicators and slide-out crumb tray. It ...
NEW PRODUCTS & SERVICES:
Game point
Sony Computer Entertainment Europe (SCEE) has launched Hanuman: Boy Warrior, the first game ever to be completely developed by an Indian game development studio, Aurona Technologies Ltd, on PlayStation2. It is the first game with Indian ...
NEW PRODUCTS & SERVICES:
Write of passage
Linc Pens has introduced Uni-ball Vision RT, a high-end retractable roller ball pen with liquid ink. The new pen is produced in Japan by Mitsubishi Pencil Co. Ltd. Available in blue, black and red, it comes with a metallic safety clip to ...
NEW PRODUCTS & SERVICES:
Just chill
Tata Tea has launched T!ON, a cold beverage targeted at the youth. It is available in three exciting flavours – Mango Rush, Peach Punch and Apple Buzz. The initial launch is in Chennai where it is being tested before a phased national ...
RETAILING:
Clarification
With reference to the story Spinning a Trendy Yarn that appeared in the BrandLine edition dated April 2, 2009, Ms Lavanya Nalli, President, Nalli group, clarifies that the store Lavanya Nalli is her own entrepreneurial ...
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