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MARKETING
BRANDS:
India Cements banks on IPL II to drive image
Ties up with travel portal makemytrip.com. Chennai, April 15 If the inaugural edition of the IPL T20 provided it an opportunity to project the brand, India Cements believes this year’s event being held in South Africa gives it a chance to ...
BRANDS:
Tata brands hitch a ride on Nano
Titan, Croma, Westside expect discount coupon offers to boost sales. Chennai, April 15 While the booking forms for Tata’s Nano are selling like hot cakes, the spin-off benefits could well be accruing to other Tata group companies which ...
RETAILING:
Subhiksha to submit accounts in court
At a hearing today on a winding up petition filed by Kotak Mahindra Bank in the Madras High Court against discount retailer Subhiksha, the company offered that it will submit in a sealed form the electronic copies of accounts of the company for ...
OUTLOOK:
German TV broadcaster keen to expand here
Thiruvananthapuram, April 13 Germany’s international broadcaster Deutsche Welle is keen to expand in India’s television, radio and Internet ...
RETAILING:
Carrefour firms up plans for India operations
New Delhi, April 15 French retail chain Carrefour SA plans to open its first wholesale cash-and-carry outlet in India by the end of this year or by early 2010. On Wednesday, the company held meeting with over 600 suppliers here as part of ...
TRENDS:
15 pc drop in domestic air passenger traffic in March
Low-cost airlines continue to see a rise in passenger traffic despite a decline of almost 15 per cent in the total passengers carried by the nine domestic airlines in March this year. The latest data collated by the Directorate General of ...
CHANNELS AND FRANCHISES:
Samsonite plans 50 more franchise outlets by year-end
Hyderabad, April 15 Luggage and accessories major Samsonite has outlined its plans to set up at least 50 more outlets in the country, building on the franchisee model it has ...
NEW PRODUCTS & SERVICES:
Troikaa Pharma launches cancer drug
Troikaa Pharmaceuticals Ltd introduced Trofentyl OTFC, a lozenge or tablet for “breakthrough pains” in cancer patients, according to a company release. The new drug is expected to substantially alleviate the pain suffered by a ...
RETAILING:
Malabar Gold to open showroom in Coimbatore
Coimbatore, April 15 Kerala-based jewellery house Malabar Gold is entering Coimbatore with the opening of a showroom on April 19. Its brand ambassador and actor Mohanlal is expected to inaugurate ...
BRANDING:
Selling dreams just got harder
With campaigning in full swing, political parties are using all the communication media at their disposal to get their message out.. The story is told of a man who promised clean, bottled mountain air by mail order to the residents of Toronto ...
ADVERTISING:
No hoardings? Hitch a ride, then
A year since hoardings were banned in Chennai, advertisers home in on the humble bus.. It’s been a year since hoardings came down in Chennai and of all other out-of-home (OOH) media, buses seem to have benefited in their absence. Bus ...
TELECOMMUNICATIONS:
Freed from the electronic leash
As the various cell phone providers concerned couldn’t provide satisfactory redress, our columnist is making the most of the silence.. I recall ranting about cell phone intrusions in a Karate-gy column, Pesky Power, some six years ago ...
INTERVIEW:
‘Recession is good for advertising’
Recessionary times force change and push the industry to look at creativity seriously.. Sir John Hegarty loves a recession. Chairman and Worldwide Creative Director of advertising agency Bartle Bogle Hegarty (BBH), he feels it’s the best ...
INTERVIEW:
Disrupting the downturn
Well-known for his strategy of disruption, ad man Jean-Marie Dru tells BrandLine how he and his clients are facing the recession together.. The model of disruption has changed the face of many brands. It has made legends of brands such as ...
ADVERTISING:
How Nike did it
Dan Wieden, the man behind the brand’s famous tag line, talks of how it came about.. If you ever come across Dan Wieden, you could easily mistake him to be an ordinary guy for his simplicity. But he is the man who came up with ‘Just ...
BOOKS:
Building locally relevant brands
There are two primary challenges that marketers in Asia face, says Jörg Dietzel in Create Connect Convince: Fundamentals of Advertising, Branding, Communication ( ...
BOOKS:
Narrate your product story
Even if all your competitors make their products the same way, you can still use the manufacturing process as a differentiator, urge Jacky Tai and Wilson Chew in Killer Differentiators: 13 Strategies to Grow Your Brand ...
BOOKS:
Get the message right
The key issues in establishing a good advertising campaign for the foreign market are the advertising budget, the media strategy, and the message, writes Robert D. Hisrich in International Entrepreneurship: Starting, Developing, ...
NEW PRODUCTS & SERVICES:
Skin sense
Godrej Consumer Products has launched a freshness and skin hydration soap Cinthol Fresh Aqua. The company claims the soap contains a Revolutionary Aqua Formula to ensure that skin doesn’t look dehydrated. The soap has Aqua minerals along ...
NEW PRODUCTS & SERVICES:
Sleep easy
Springwel Matresses has launched the multi adjustable Tempur bed that claims to give the user fully relaxed and comfortable sleep. With remote-controlled multiple positioning options, the beds claim to give total back support and help the ...
NEW PRODUCTS & SERVICES:
Fruit-ful
Galla Foods has launched GTM Cocktail, a combination of mango, orange, apple, banana and papaya, and two mango blend variants under GTM Magic – Mango-Apple and Mango-Orange. GTM Magic & GTM Cocktail are premium blends in the ...
NEW PRODUCTS & SERVICES:
Juicy treat
Parle Agro has added Grappo Fizz, a sparkling grape drink, to its existing portfolio. It can also be used as a mixer for cocktails or mocktails. It will be available in three SKUs of 300 ml, 500 ml and 1 litre packs priced at Rs 20, Rs 27 and Rs ...
NEW PRODUCTS & SERVICES:
Chew on this
Wrigley has launched Boomer Gumlairs, a new category within bubblegums. The Gumlairs reportedly combine the taste of a chocolate éclair with the fun of a bubblegum. It has a creamy centre, full of choco-paste, and costs Re 1 ...
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