Business Daily from THE HINDU group of publications
Saturday, April 18, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Saturday, April 18, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING ADVERTISING: IPL set to bowl over South Africa ‘Tactical time’ to be introduced for TV commercials. Mumbai April 17 Mr Lalit Modi has pulled it off. In just three weeks, the DLF Indian Premier League, with all its elaborate paraphernalia, international cricketing stars, Bollywood ... STRATEGY: Jewellery co eyes wellness biz Ahmedabad-based Forever Precious Jewellery & Diamond Ltd forayed into the wellness business by launching a spa at an investment of Rs 15 crore. The spa, Anantaa, will be managed by Forever’s group company Facets Lifestyle. Spread over ... OUTLOOK: Poised to steal election thunder on television Mumbai, April 17 The Indian Premier League-2, which kicks off in South Africa on Saturday, is likely to out-run India Elections 2009 in terms of television ... RETAILING: Kotak Mahindra Bank objects to Subhiksha merger Chennai, April 17 Kotak Mahindra Bank today filed an objection to the proposed Subhiksha-Blue Green merger in the Madras High Court, and hearing on this is adjourned to April ... RURAL MARKETING: Hyundai to tap rural markets Hyderabad, April 17 After successfully tapping into urban and semi-urban markets, Hyundai Motor India Ltd (HMIL) has embarked upon a mission to tap the rural parts of the country through a new marketing initiative ‘Hyundai ... AWARDS & HONOURS: PR hall of fame for G.P. Jayakumar Mr G.P. Jayakumar, a Public Relations Consultant at Chennai, has been inducted into the prestigious Hall of Fame by Public Relations Council of India (PRCI) at Bengaloru “for his outstanding contribution to the PR and ... RETAILING: Titan Eye+ opens Madurai outlet Titan Eye+ of Titan Industries launched its first showroom in Madurai on Friday. The exclusive eyewear store, located at Tallakulam, offers optical solutions with over 1,000 products for varying consumer needs in sync with the latest ...
BRANDING: Selling dreams just got harder With campaigning in full swing, political parties are using all the communication media at their disposal to get their message out.. The story is told of a man who promised clean, bottled mountain air by mail order to the residents of Toronto ... ADVERTISING: No hoardings? Hitch a ride, then A year since hoardings were banned in Chennai, advertisers home in on the humble bus.. It’s been a year since hoardings came down in Chennai and of all other out-of-home (OOH) media, buses seem to have benefited in their absence. Bus ... TELECOMMUNICATIONS: Freed from the electronic leash As the various cell phone providers concerned couldn’t provide satisfactory redress, our columnist is making the most of the silence.. I recall ranting about cell phone intrusions in a Karate-gy column, Pesky Power, some six years ago ... INTERVIEW: ‘Recession is good for advertising’ Recessionary times force change and push the industry to look at creativity seriously.. Sir John Hegarty loves a recession. Chairman and Worldwide Creative Director of advertising agency Bartle Bogle Hegarty (BBH), he feels it’s the best ...
INTERVIEW:
Disrupting the downturn
BOOKS:
Narrate your product story
BOOKS:
Get the message right
NEW PRODUCTS & SERVICES:
Sleep easy
NEW PRODUCTS & SERVICES:
Fruit-ful
NEW PRODUCTS & SERVICES:
Juicy treat
NEW PRODUCTS & SERVICES:
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