The Hindu Business Line : Thursday, April 23, 2009

MARKETING

RETAILING: M&S plans revenue share model with developers
Mumbai, April 22 Marks & Spencer Reliance India (MSRI), which plans to roll out 50 retail outlets in the next five years, is experimenting with a new economic model of revenue sharing between the retailer and developer of ...

OUTLOOK: Chennai hoteliers keep building in slowdown
Despite a slump in occupancies (to about 50 per cent), Chennai is witnessing no slowdown in construction of hotels. Coming up in the city are as many as seven large hotels, with a total investment of over Rs ...

STRATEGY: Godrej Tyson looks to enter ready-to-eat segment
Plans are on to launch Tyson brand in India. Mumbai, April 22Godrej Tyson Foods, the 49:51 joint venture company formed a year ago, is getting ready to unveil the US-based Tyson brand through the food services channel comprising institutional ...

BRANDS: Santoor is top toilet brand in South
Santoor, the flagship brand of Wipro’s Consumer Care business has emerged as the top selling toilet soap brand in South India in value ...

OUTLOOK: Tommy Hilfiger bullish on small towns
Bangalore, April 22 Super premium brand Tommy Hilfiger is looking to expand aggressively into “untapped” smaller towns and cities this ...

MARKET SHARES: Birla Cellulose mops up lion’s share of wet wipes market
Chennai, April 22 The disposable wet wipes market, fairly niche and nascent in India, has grown from Rs 8 crore to Rs 10 crore. Birla Cellulose, which has launched three brands in this category for various purposes over the last couple of ...

STRATEGY: Ford India sets off marathon drive
Ford India, in collaboration with Autocar India, today set off on a marathon 20,000 km drive across the country. The ‘Ikon Cross Country Drive’ will pass through 26 state capitals and three union territories of India and will take ...

BRANDS: Modi Revlon ties up with French firm
New Delhi, April 22 Slowdown in the organised retail business has impacted sales for Modi Revlon even though the mom-and-pop stores are generating good business for the ...

NEW PRODUCTS & SERVICES: China Eastern to introduce daily flights to Kolkata
Kolkata, April 22 China’s State-owned carrier China Eastern Airlines Co Ltd will operate a daily flight between Kolkata and Kunming from June 1, raising the frequency of service from four weekly flights, said its General Manager, ...

MARKETING RESEARCH: TAM insights on sports sponsorships
...

NEW PRODUCTS & SERVICES: Dr Reddy’s new drug
Dr Reddy’s Laboratories Ltd has launched Redispar, a drug used in the treatment of secondary hyperparathyroidism due to chronic kidney disease, in India. Redispar (Doxercalciferol) is the first pro-vitamin D2 to be available in the ...

From Brand Line

BRANDS: HUL brews a bigger business
Hindustan Unilever tests a new economy brand in the tea market to increase its volume share.. Last year Harish Manwani, Chairman, Hindustan Unilever Ltd (HUL), said he believed in value creation and was consolidating the company’s tea ...

RETAILING: It’s not different enough!
What can guarantee a store’s success? Location is important, but it’s not everything.. There is an old story about an illiterate businessman who is interviewed by a media person. It goes like this: The interviewer was very impressed ...

BRANDS: A new, improved Satyam?
The brand must make an effort to show it has changed for the better.. When I was young (Oh God, there I go again!) a movie running for 100 days was a significant achievement. (Today however, I see posters heralding a triumphant ten-day-run of ...

BRANDS: ‘Nano’ is a good brand name
Brands need crisp, simple names that are relevant to the times.. Swapna, Nano is a lovely brand name. My earliest brand theory revolved around brand names. I have always said the best brand name should be a four-letter word. ...

ONLINE MARKETING: Getting social, going viral
The multimedia news release is a recent innovation in marketing and corporate communication solutions, and uses the Internet to fuel its spread.. There’s a new kid on the communications block, and it’s called a multimedia news ...

HEALTH: Fit and flourishing
The fitness industry is growing at over 40 per cent, and is attracting the attention of the retail sector, with gyms finding place in malls.. Circa 1960: Remember the time when a portly Raj Kapoor wooed a voluptuous actress on screen and still ...

BOOKS: Make marketing accountable
Analytics, decision-support tools, process, and organisational alignment. These are the requisites for maximising creativity, accountability and ROI (return on investment), say Leslie H. Moeller and Edward C. Landry in The Four ...

BOOKS: Spa for the soul
The tea party is a spa for the soul, reads a quote of Alexandra Stoddard in Chicken Soup for the Tea Lover’s Soul (Westland). “You leave your cares and work behind. Busy people forget their business. Your ...

BOOKS: Organisations acquire reputations
Spin-doctoring is a process of putting a good face on unacceptable facts, whereas managing reputation is a process of ensuring that the facts themselves are acceptable, differentiates Jim Blythe in Key Concepts in Marketing ( ...

NEW PRODUCTS & SERVICES: Fresh & clear
Hindware has launched a new collection of island hoods and built-in hobs. The island hood range has three designs – Olivia 90, Slender and Coral. The hobs range comes in Stylo (GL-900), Trident-G and Cathy varieties. The hoods have ...

NEW PRODUCTS & SERVICES: Chill pill
Carrier Air-Conditioning & Refrigeration (Carrier India) has launched an energy-efficient range for the Indian market. It includes window and hi-wall split air-conditioners in the Estrella and durakool Plus ranges along with a ...

NEW PRODUCTS & SERVICES: Steam it up!
Fresh & Honest Café is launching the Italian Lavazza Club brand of coffee at select outlets. Created from hand-picked Latin American Arabica beans, the coffee is described as having a soft and delicate aromatic note. This ...

NEW PRODUCTS & SERVICES: Sleep tight
Westside has launched home décor for the season. The bedtime range includes comforter, bed sheets (single and double) and pillow covers. The sheets are available in variants of blue, pink, orange and rust. A lot of paisleys have been used ...

NEW PRODUCTS & SERVICES: Ban the tan
Lotus Herbals Ltd has introduced Safe Sun Absolute Anti-Tan Gel, PA++/SPF30, a broad-spectrum sunscreen with a cooling effect. It contains calendula to prevent skin from over-drying and inhibit sun-induced skin wrinkles. It also contains ...

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Markets (April 22)

Nifty (at close)	3334.95(-30.35)
US Dollar (Buy/Sell)	50.35/38
Brent crude (a bbl) Rs	2,488
Gold (a gram) Rs	1,344
Silver (a kg) Rs	21,140

Brand Quest

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