The Hindu Business Line : Friday, April 24, 2009

MARKETING

BRANDS: Brandscapes to devise Tata Group’s brand strategy
To analyse the group’s equity vis-À-vis competitors. The Tata Group, through its holding company Tata Sons, has commissioned Brandscapes Worldwide to conduct a corporate brand ...

RETAILING: Reliance reopens Jamnagar outlets; to retail petro products
Ahmedabad, April 23 Reliance Industries Ltd (RIL) re-entered the petroleum products retail business by reopening two outlets in Jamnagar ...

BRANDS: Mont Blanc pens India strategy
Bangalore, April 23 Luxury brand Mont Blanc says it will continue its investments and retail strategy around the world, including India, the global financial crisis ...

STRATEGY: Fujifilm to focus on three biz verticals
New Delhi, April 23 Fujifilm India is sprucing up its business verticals to entrench itself in the digital market ...

OUTLOOK: Indiagames bets big on mobile gaming
Set to launch first 3D game in US. Chennai, April 23 Betting big on mobile gaming, Indiagames Ltd is currently developing games based on sports and movies, and also has tied up with biggies such as EA, Disne and THQ to distribute their games in ...

STRATEGY: Nano bookings may near 10-lakh mark
Mumbai, April 23 Bookings for the Nano draw to a close on Saturday (April 25) and indications are that Tata Motors will announce the final tally early next ...

NEW PRODUCTS & SERVICES: Software tool to check online transaction sites authenticity
Chennai, April 23 Odyssey Technologies Ltd, the Chennai-based software company, has launched a new software toolbar that help users to visit ‘trusted’ Web sites for online transactions. Called ‘Snorkel Toolbar’, the ...

MARKETING RESEARCH: IPL matches reach 10 m viewers
Chennai, April 23 Despite advertisers getting jittery about the viewership of the ongoing IPL tournament, 10 million viewers tuned in over the weekend to view the matches, according to the TAM Peoplemeter System, which recorded viewership ...

INSIGHT: CCI and TRAI — Regulating in harmony
The universe of Indian market regulators prepares to welcome its latest entrant as the newly constituted Competition Commission of India (CCI) gears up to take on its enforcement and regulatory activities. The CCI’s broad regulatory ...

NEW PRODUCTS & SERVICES: Nitco launches new tiles
Tile manufacturing company Nitco has introduced a new category of tiles in the market under the brand name Naturoc. It is a matt tile and gives a glossy finish. Mr Vivek Talwar, Managing Director, Nitco Ltd said that the new product addresses ...

From Brand Line

BRANDS: HUL brews a bigger business
Hindustan Unilever tests a new economy brand in the tea market to increase its volume share.. Last year Harish Manwani, Chairman, Hindustan Unilever Ltd (HUL), said he believed in value creation and was consolidating the company’s tea ...

RETAILING: It’s not different enough!
What can guarantee a store’s success? Location is important, but it’s not everything.. There is an old story about an illiterate businessman who is interviewed by a media person. It goes like this: The interviewer was very impressed ...

BRANDS: A new, improved Satyam?
The brand must make an effort to show it has changed for the better.. When I was young (Oh God, there I go again!) a movie running for 100 days was a significant achievement. (Today however, I see posters heralding a triumphant ten-day-run of ...

BRANDS: ‘Nano’ is a good brand name
Brands need crisp, simple names that are relevant to the times.. Swapna, Nano is a lovely brand name. My earliest brand theory revolved around brand names. I have always said the best brand name should be a four-letter word. ...

ONLINE MARKETING: Getting social, going viral
The multimedia news release is a recent innovation in marketing and corporate communication solutions, and uses the Internet to fuel its spread.. There’s a new kid on the communications block, and it’s called a multimedia news ...

HEALTH: Fit and flourishing
The fitness industry is growing at over 40 per cent, and is attracting the attention of the retail sector, with gyms finding place in malls.. Circa 1960: Remember the time when a portly Raj Kapoor wooed a voluptuous actress on screen and still ...

BOOKS: Make marketing accountable
Analytics, decision-support tools, process, and organisational alignment. These are the requisites for maximising creativity, accountability and ROI (return on investment), say Leslie H. Moeller and Edward C. Landry in The Four ...

BOOKS: Spa for the soul
The tea party is a spa for the soul, reads a quote of Alexandra Stoddard in Chicken Soup for the Tea Lover’s Soul (Westland). “You leave your cares and work behind. Busy people forget their business. Your ...

BOOKS: Organisations acquire reputations
Spin-doctoring is a process of putting a good face on unacceptable facts, whereas managing reputation is a process of ensuring that the facts themselves are acceptable, differentiates Jim Blythe in Key Concepts in Marketing ( ...

NEW PRODUCTS & SERVICES: Fresh & clear
Hindware has launched a new collection of island hoods and built-in hobs. The island hood range has three designs – Olivia 90, Slender and Coral. The hobs range comes in Stylo (GL-900), Trident-G and Cathy varieties. The hoods have ...

NEW PRODUCTS & SERVICES: Chill pill
Carrier Air-Conditioning & Refrigeration (Carrier India) has launched an energy-efficient range for the Indian market. It includes window and hi-wall split air-conditioners in the Estrella and durakool Plus ranges along with a ...

NEW PRODUCTS & SERVICES: Steam it up!
Fresh & Honest Café is launching the Italian Lavazza Club brand of coffee at select outlets. Created from hand-picked Latin American Arabica beans, the coffee is described as having a soft and delicate aromatic note. This ...

NEW PRODUCTS & SERVICES: Sleep tight
Westside has launched home décor for the season. The bedtime range includes comforter, bed sheets (single and double) and pillow covers. The sheets are available in variants of blue, pink, orange and rust. A lot of paisleys have been used ...

NEW PRODUCTS & SERVICES: Ban the tan
Lotus Herbals Ltd has introduced Safe Sun Absolute Anti-Tan Gel, PA++/SPF30, a broad-spectrum sunscreen with a cooling effect. It contains calendula to prevent skin from over-drying and inhibit sun-induced skin wrinkles. It also contains ...

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Markets (April 23)

Nifty (at close)	3423.70(+93.40)
US Dollar (Buy/Sell)	49.92/94
Brent crude (a bbl) Rs	2,488
Gold (a gram) Rs	1,344
Silver (a kg) Rs	21,140

Brand Quest

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