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Thursday, April 30, 2009
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MARKETING

TRENDS: Nano bookings: Smaller towns trail metros
Higher price point, poor road conditions seen as reasons. The Tatas’ small car Nano has evoked greater response from metropolitan centres than smaller towns, widely perceived to be the market for it, if the sale of applications at various ...

MARKETING RESEARCH: First eight days of IPL-2 record 88 m viewership
Mumbai, April 29 The first 8 days of IPL-2 have recorded a cumulative viewership of 88 million with an average TVR of 4.61 at an all- India level, according to ...

RETAILING: `India ranks 39 as preferred destination for top retailers'
Even China has moved to the sixth position globally from 10 last year. India's ranking among the Asia Pacific countries too is at 11, behind smaller countries such as Singapore and Indonesia. This ranking is not only because FDI in retail is ...

MARKET SHARES: L’Oreal takes to sachets
Ploy to gain market share; innovations high on agenda. New Delhi, April 29 With its eyes set on a larger pie in the skin and haircare category, L’Oréal India seems to going small — the sachet way. The French company, which ...

NEW PRODUCTS & SERVICES: Goenka Diamonds launches handcrafted diamond jewellery ‘Ceres’ in Mumbai
The Mumbai-based diamond manufacturer, Goenka Diamonds & Jewels, has launched a high-end range of handcrafted diamond jewellery ‘Ceres’ through an exclusive Ceres store in Mumbai. Three more Ceres retail outlets will be ...

STRATEGY: Tourism Dept plans a charm offensive
Move to promote Kerala in Russia. Thiruvananthapuram, April 29 Russia is the fastest growing market for Kerala’s tourism industry, said Dr V. Venu, Secretary-Tourism, Government of ...

NEW PRODUCTS & SERVICES: Sanyo, ETA Star Appliances tie-up
Chennai, April 29 Sanyo Electric Co of Japan has tied up with ETA Star Appliances to market a range of split air-conditioners in India. The launch of washing machines and frost-free refrigerators may follow a little later ...

CUSTOMER RELATIONSHIP MANAGEMENT: BIG TV launching express service
Madurai, April 29 BIG TV, the DTH arm of Reliance ADA Group, is launching premium express service across India with the objective to cut down market response time as part of its after-sales service initiative in addressing customer queries ...

NEW PRODUCTS & SERVICES: Bits Indiana showroom
...

From Brand Line

BRANDS: Break-out brands
Successful and established brands are breaking out of their golden cages, and adding fashionable new dimensions to themselves. Why, and how?. Before the Swift, Maruti Suzuki was a middle-class, trusted brand of cars. After Swift, Maruti Suzuki ...

OUTLOOK: ‘The pen business is not dead’
Montblanc’s Handke says the fountain pen will always be special and the company will never give it up.. Montblanc’s Karl-Heinz Handke is very touchy about pens. He believes the love letter must not be written with anything other ...

BRANDS: Gateway to a new brand
The hotel major wants its new business-class set of hotels to be unencumbered by the Taj connection.. Last September, a regular visitor to the Taj Garden Retreat hotel in the salubrious climes of Coonoor in the Nilgiri mountains would have been ...

STRATEGY: Coming out of its shell
Kerala’s Cashew Development Corporation’s move to make profits by launching value-added products pays off.. After more than 70 years of selling cashew kernel in bulk in the domestic and overseas markets, Kerala State Cashew ...

BOOKS: Where Sachin is still 16 years old
This is not a book for those who are allergic to cricket – If Cricket Is a Religion, Sachin is God, by Vijay Santhanam and Shyam Balasubramanian (

BOOKS: Manage your time equity
During valuable selling hours, you must organise yourself to maximise face-time or talk-time, advises Tim Breithaupt in 10 Steps to Sales Success ( www.macmillanindia.com). ...

BOOKS: Excellent service
Here is a simple activity to engineer discussion around products and services, as Mark Barnes explains in Serious Fun: Adding Buzz to Meeting, Training and Communications (Westland). Write the title ‘Excellent Service’ as ...

NEW PRODUCTS & SERVICES: Handy gizmo
Optoma has launched the Optoma Pico PK101, a pocket projector. The latest LED technology, Optoma’s projector expertise, and Texas Instruments DLP chip technology (used in business and home cinema projectors the world over), come together ...

NEW PRODUCTS & SERVICES: Eye candy
Titan Eye+, the exclusive optical retail chain from Titan Industries, has launched ‘Cabana’, a range of casually corporate unisex eyewear. Global eyewear trends such as double temples, textured temples and cutaways have been ...

NEW PRODUCTS & SERVICES: Gold standard
Tanishq has launched the world’s smallest Bhagwad Gita, in the form of a 1 sq. cm. pendant with the entire 18 chapters of Gita inscribed in 24k gold. The inscribed verses can be seen under a 20 x microscope and can be read under a 200 ...

NEW PRODUCTS & SERVICES: Very berry
Asta Berry has launched its Shiny Sheers Glossy lip colours. Enriched with Vitamin E, they claim to impart a smooth satin and colour-rich look available in various shades of pink, red and brown. They are priced at Rs 65 and available at all ...

NEW PRODUCTS & SERVICES: De-stress
Tempur has introduced pressure-relieving seat cushions to enable people working on desks and computers for long hours to do so without stressing the spine. They are available at all Springwell stores ranging from Rs 7,000 to Rs 10,000 and carry ...






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Markets (April 29)
Nifty (at close)3,474(+111.65)
US Dollar (Buy/Sell)50.04/05
Brent crude (a bbl) Rs2,476
Gold (a gram) Rs1,364
Silver (a kg) Rs22,250

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In Focus
Nano - The People's Car

Mandate 2009

Who is hiring?

More

Other Top Stories
Cashew exports rise in value

High interest income lifts Canara Bank Q4 net by 55%

Bank of India net profit up 7% at Rs 810 crore

Reliance signs gas supply pact with 9 power cos

Nasscom to press for STPI benefits

Rejig at Satyam helm after another exit

Looking back
Apr. 19-Apr. 25
M&S plans revenue share model with developers

Nano bookings may near 10-lakh mark

Smartbuy



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