The Hindu Business Line : Saturday, May 09, 2009

MARKETING

STRATEGY: Kingfisher Red to operate some routes of Kingfisher
A TEMPORARY DETOUR. New Delhi, May 8 Kingfisher Airline is going the low-cost way, although senior management insists that it is only temporary. From May 15, the airlines will convert more than 20 flights from Kingfisher to Kingfisher Red, its ...

NEW PRODUCTS & SERVICES: Deccan Express Logistics service launched
To operate 5 times a week between India, Dubai and HK. New Delhi, May 8 Deccan Express Logistics, a new cargo and express logistics venture promoted by Captain G.R. Gopinath, which is to initially operate five times a week on the ...

STRATEGY: Fossil India to extend portfolio
To source leather from abroad for accessories. Fashion accessories company Fossil India, the Indian arm of the $1.6-billion Fossil Inc, will extend its portfolio to leather accessories and ...

RETAILING: Titan Eye+ second outlet in Madurai
Titan Eye+, the exclusive optical retail chain from Titan Industries Ltd, launched its second showroom in Madurai at Vakkil New Street on Thursday. Inaugurating the store, Mr Bhaskar Bhat, Managing Director, said that Titan Eye+ aimed at ...

PROMOTIONS & OFFERS: New offer from Reliance Mobile
Reliance Mobile is offering a new plan for its prepaid CDMA customers in Andhra Pradesh. The plan - STV 39 – would enable Reliance subscribers to call any local or STD number in India at a nominal price of 50 paise a minute. The ...

MARKETING RESEARCH: Spending for IT security relatively low: Study
Bangalore, May 8 IT security spend in India is relatively low compared with other fast-growing economies, which could erode the country’s value proposition in the global IT ...

STRATEGY: Philips’ campaign aims to deliver value for money
Coimbatore, May 8 Philips Electronics India Ltd has kick-started a ‘value campaign’ across ...

ADVERTISING: WSG may rake in $100 m from IPL global rights
New Delhi, May 8 The television rights of the Indian Premier League could be fetching the World Sports Group (WSG), which holds the international broadcast rights, as much as $100 million from five-year broadcast rights in international ...

OUTLOOK: Godrej Appliances looks at 30% growth this summer
The rising mercury levels across the country have raised business hopes of AC manufacturers, and Godrej Appliances, a lead player, hopes to log a 30 per cent growth ...

STRATEGY: Bharti Airtel in 5-year pact with Manchester United
New Delhi, May 8 Bharti Airtel has announced a five-year partnership with Manchester United Football ...

STRATEGY: Less is more: Low-cost housing projects on the rise in Ahmedabad
...

NEW PRODUCTS & SERVICES: Max New York Life Insurance to launch new product
...

CUSTOMER RELATIONSHIP MANAGEMENT: Bharti Airtel launching 300 service centres
Kochi, May 8 Bharti Airtel has announced the launch of more than 300 Airtel service centres across the ...

NEW PRODUCTS & SERVICES: GE unveils 2 new products
Bangalore, May 8 GE Healthcare launched two low-cost innovations products made in Bangalore with local inputs on ...

From Brand Line

ADVERTISING: IPL: Keeping brands hooked?
Advertisers are maintaining a stiff upper lip despite middling TRPs for IPL-2.. Has the tagline (which translates as One nation, one obsession) of the official broadcaster Max proved right for IPL-2, being played in distant South Africa? It has ...

ADVERTISING: Exercising their franchise
This IPL season, advertisers tend towards team endorsements rather than individual deals.. To rephrase a statement by actor Mallika Sherawat, nothing sells like Shah Rukh Khan and ...

ADVERTISING: The setting and its selling
With the IPL matches shifting to South Africa, marketers are finding ways to retain viewer interest and stay relevant.. The IPL is alive and kicking, but in South Africa. As I write, Rajasthan Royals, the winners of the first edition of IPL, ...

BRANDS: Dealing with pet peeves
The pet food market sees a tussle between price, convenience, nutrition and some dearly-held beliefs.. At a press conference in Chennai to launch a vegetarian version of Pedigree dog food, a Mars India official talks of how a not so well-off ...

BRANDS: Acute privatisation, more acute ‘commonisation’
Government intervention is needed in health and education for the country’s development.. As India becomes more and more enabled, the poor tend to suffer. How do we manage this challenge? Particularly in the realm of ...

NEW PRODUCTS & SERVICES: Mum's the word!
Swarovski has launched gifts for Mother’s Day. Sets of three fully faceted crystal butterflies are priced Rs 7,100. The Alana pendant is priced Rs 6,700 and a Heart key ring is priced Rs 4,800. They are available at Swarovski stores ...

NEW PRODUCTS & SERVICES: Healthy start
Heinz India has expanded its product portfolio in the foods segment with the launch of Complan Nutri Bowl Muesli, a breakfast cereal. It consists of a mixture of wholegrains (oats, wheat and corn), dry fruits, nuts, vitamins and minerals and ...

NEW PRODUCTS & SERVICES: Bathroom chic
H & R Johnson has introduced seven new designs in its European Collection. Each set consists of a wash basin with half pedestal and wall-hung closet. The features include a soft seat cover, dual flush mechanism and concealed trap. Prices ...

NEW PRODUCTS & SERVICES: More than fair
Hindustan Unilever has launched Pond’s White Beauty Daily Spotless Lightening Cream, based on research findings that determine beauty is not just fair skin but clear skin. The new cream claims to even out skin tone, working from within to ...

NEW PRODUCTS & SERVICES: Hungry?
Godrej Tyson Foods has announced the launch of Pizza Pockets and Cripsy Onion Rings under its Yummiez brand of ready-to-cook snacks. They are vegetarian and claim to be 100 per cent natural, containing no preservatives, artificial colour ...

BOOKS: Shelf life
One of the new chapters in Marketing Management, fourth edition, by V. S. Ramaswamy and S. Namakumari ( www.macmillanpublishersindia.com), is about the retailing success ...

BOOKS: Measurement mantra
Mass media advertising was always seen as something so nebulous that it cannot easily be predicted or measured, writes M. G. Parameswaran in Ride the Change (

BOOKS: Become a value and ROI expert
Too often, when we talk about managing customer relationships, satisfaction, and loyalty, it sounds ‘soft,’ observe Howard Stevens and Theodore Kinni in Achieve Sales Excellence ( ...

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Markets (May 08)

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