MARKETING
DIRECT MARKETING:
Amway India sees 25% growth in sales
Baddi (Himachal Pradesh), May 10 As Amway India, a major direct selling fast moving consumer goods company, prepared itself to more than double its sales turnover to Rs 2,500 crore in the next three years, its main contract manufacturing ...
ADVERTISING:
IPL: Keeping brands hooked?
Advertisers are maintaining a stiff upper lip despite middling TRPs for IPL-2.. Has the tagline (which translates as One nation, one obsession) of the official broadcaster Max proved right for IPL-2, being played in distant South Africa? It has ...
ADVERTISING:
Exercising their franchise
This IPL season, advertisers tend towards team endorsements rather than individual deals.. To rephrase a statement by actor Mallika Sherawat, nothing sells like Shah Rukh Khan and ...
ADVERTISING:
The setting and its selling
With the IPL matches shifting to South Africa, marketers are finding ways to retain viewer interest and stay relevant.. The IPL is alive and kicking, but in South Africa. As I write, Rajasthan Royals, the winners of the first edition of IPL, ...
BRANDS:
Dealing with pet peeves
The pet food market sees a tussle between price, convenience, nutrition and some dearly-held beliefs.. At a press conference in Chennai to launch a vegetarian version of Pedigree dog food, a Mars India official talks of how a not so well-off ...
BRANDS:
Acute privatisation, more acute ‘commonisation’
Government intervention is needed in health and education for the country’s development.. As India becomes more and more enabled, the poor tend to suffer. How do we manage this challenge? Particularly in the realm of ...
NEW PRODUCTS & SERVICES:
Mum's the word!
Swarovski has launched gifts for Mother’s Day. Sets of three fully faceted crystal butterflies are priced Rs 7,100. The Alana pendant is priced Rs 6,700 and a Heart key ring is priced Rs 4,800. They are available at Swarovski stores ...
NEW PRODUCTS & SERVICES:
Healthy start
Heinz India has expanded its product portfolio in the foods segment with the launch of Complan Nutri Bowl Muesli, a breakfast cereal. It consists of a mixture of wholegrains (oats, wheat and corn), dry fruits, nuts, vitamins and minerals and ...
NEW PRODUCTS & SERVICES:
Bathroom chic
H & R Johnson has introduced seven new designs in its European Collection. Each set consists of a wash basin with half pedestal and wall-hung closet. The features include a soft seat cover, dual flush mechanism and concealed trap. Prices ...
NEW PRODUCTS & SERVICES:
More than fair
Hindustan Unilever has launched Pond’s White Beauty Daily Spotless Lightening Cream, based on research findings that determine beauty is not just fair skin but clear skin. The new cream claims to even out skin tone, working from within to ...
NEW PRODUCTS & SERVICES:
Hungry?
Godrej Tyson Foods has announced the launch of Pizza Pockets and Cripsy Onion Rings under its Yummiez brand of ready-to-cook snacks. They are vegetarian and claim to be 100 per cent natural, containing no preservatives, artificial colour ...
BOOKS:
Shelf life
One of the new chapters in Marketing Management, fourth edition, by V. S. Ramaswamy and S. Namakumari ( www.macmillanpublishersindia.com), is about the retailing success ...
BOOKS:
Measurement mantra
Mass media advertising was always seen as something so nebulous that it cannot easily be predicted or measured, writes M. G. Parameswaran in Ride the Change (
BOOKS:
Become a value and ROI expert
Too often, when we talk about managing customer relationships, satisfaction, and loyalty, it sounds ‘soft,’ observe Howard Stevens and Theodore Kinni in Achieve Sales Excellence ( ...
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