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MARKETING
STRATEGY:
Maruti to expand presence in diesel segment
New Delhi, May 11 Maruti Suzuki is now looking to be an aggressive player in the diesel segment, a category which is dominated by Tata Motors. After the success of the Swift hatchback and the Dzire sedan in the diesel variant, the company ...
RETAILING:
Reliance Fresh gets ready to take on neighbourhood stores
Mumbai, May 11 Reliance Retail’s Fresh outlets will be adopting a different pricing policy to match the neighbourhood grocer. Dropping the mark-up on prices generally associated with modern trade outlets, Reliance Fresh outlets are ...
STRATEGY:
Reliance mobile users can watch ICC T20 tourney live
Reliance Communications has tied up with ESPN Star to provide live broadcast of International Cricket Council (ICC) T20 World Cup matches being held in June to subscribers’ ...
RURAL MARKETING:
Maruti focuses on rural market, plans to double outlets
Mumbai, May 11 Maruti Suzuki plans to double the number of its outlets in rural India from the present 231 to around 450 in the next two years. By this time, the total number across the country will be closer to 1,000, up from the existing ...
TRENDS:
Car sales rise due to bank financing, rural demand
Scooters, motorcycles record growth. New Delhi, May 11 Increased availability of finance, mainly by public sector banks, and higher demand from rural areas led to a 4 per cent growth in passenger car sales in ...
RETAILING:
Nilgiris to focus on small-format stores
Streamlining franchising network model; plans ready-to-eat foods. Bangalore, May 11 In a shift from its earlier strategy, the South-based Nilgiris intends to concentrate on the retail sector and divest itself of interests in standalone bakeries ...
RETAILING:
Gold Souk Grande set to enter Kochi
Kochi, May 11 Gurgaon-based Aerens Gold Souk Group is set to launch its large format mall, Gold Souk Grande, in Kochi ...
STRATEGY:
Paramount looking at going East
Kolkata, May 11 Paramount Airways is looking at launching services from Kolkata to various Eastern and North-Eastern destinations such as Bhubaneswar, Ranchi, Imphal, Dibrugarh, Silchar and Cooch Behar, said the Managing Director, Mr ...
MARKETING RESEARCH:
IPL-2 ratings remain flat
Mumbai, May 11 After completing three weeks, IPL-2 has not seen a dramatic shift in its viewership ratings. On a weekend to weekend basis, the average TVRs have dropped from 3.6 (May 2&3) to 3.2 (May 9&10), according to ...
NEW PRODUCTS & SERVICES:
Loop launches services in TN, Orissa
New Delhi, May 11 Not withstanding the Government scrutiny on its shareholding pattern, Loop Telecom has announced launch of its mobile services in Tamil Nadu and Orissa. The services will be available under the brand name Loop ...
ADVERTISING:
IPL: Keeping brands hooked?
Advertisers are maintaining a stiff upper lip despite middling TRPs for IPL-2.. Has the tagline (which translates as One nation, one obsession) of the official broadcaster Max proved right for IPL-2, being played in distant South Africa? It has ...
ADVERTISING:
Exercising their franchise
This IPL season, advertisers tend towards team endorsements rather than individual deals.. To rephrase a statement by actor Mallika Sherawat, nothing sells like Shah Rukh Khan and ...
ADVERTISING:
The setting and its selling
With the IPL matches shifting to South Africa, marketers are finding ways to retain viewer interest and stay relevant.. The IPL is alive and kicking, but in South Africa. As I write, Rajasthan Royals, the winners of the first edition of IPL, ...
BRANDS:
Dealing with pet peeves
The pet food market sees a tussle between price, convenience, nutrition and some dearly-held beliefs.. At a press conference in Chennai to launch a vegetarian version of Pedigree dog food, a Mars India official talks of how a not so well-off ...
BRANDS:
Acute privatisation, more acute ‘commonisation’
Government intervention is needed in health and education for the country’s development.. As India becomes more and more enabled, the poor tend to suffer. How do we manage this challenge? Particularly in the realm of ...
NEW PRODUCTS & SERVICES:
Mum's the word!
Swarovski has launched gifts for Mother’s Day. Sets of three fully faceted crystal butterflies are priced Rs 7,100. The Alana pendant is priced Rs 6,700 and a Heart key ring is priced Rs 4,800. They are available at Swarovski stores ...
NEW PRODUCTS & SERVICES:
Healthy start
Heinz India has expanded its product portfolio in the foods segment with the launch of Complan Nutri Bowl Muesli, a breakfast cereal. It consists of a mixture of wholegrains (oats, wheat and corn), dry fruits, nuts, vitamins and minerals and ...
NEW PRODUCTS & SERVICES:
Bathroom chic
H & R Johnson has introduced seven new designs in its European Collection. Each set consists of a wash basin with half pedestal and wall-hung closet. The features include a soft seat cover, dual flush mechanism and concealed trap. Prices ...
NEW PRODUCTS & SERVICES:
More than fair
Hindustan Unilever has launched Pond’s White Beauty Daily Spotless Lightening Cream, based on research findings that determine beauty is not just fair skin but clear skin. The new cream claims to even out skin tone, working from within to ...
NEW PRODUCTS & SERVICES:
Hungry?
Godrej Tyson Foods has announced the launch of Pizza Pockets and Cripsy Onion Rings under its Yummiez brand of ready-to-cook snacks. They are vegetarian and claim to be 100 per cent natural, containing no preservatives, artificial colour ...
BOOKS:
Shelf life
One of the new chapters in Marketing Management, fourth edition, by V. S. Ramaswamy and S. Namakumari ( www.macmillanpublishersindia.com), is about the retailing success ...
BOOKS:
Measurement mantra
Mass media advertising was always seen as something so nebulous that it cannot easily be predicted or measured, writes M. G. Parameswaran in Ride the Change (
BOOKS:
Become a value and ROI expert
Too often, when we talk about managing customer relationships, satisfaction, and loyalty, it sounds ‘soft,’ observe Howard Stevens and Theodore Kinni in Achieve Sales Excellence ( ...
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