Business Daily from THE HINDU group of publications
Tuesday, May 19, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Tuesday, May 19, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING MARKETING RESEARCH: IPL’s weekend viewership unaffected by election news Max sells ad spots for semi-finals & finals at Rs 10 lakh for 10 secs. Mumbai, May 18 While election related news witnessed a swing between 15 per cent and 20 per cent on the day of the counting, it did not have an impact on IPL viewership ... NEW PRODUCTS & SERVICES: BSNL unveils 3 value-added services Ties- up with partners on a revenue share model. Ahmedabad, May 18 Bharat Sanchar Nigam Ltd launched video telephony, video surveillance and mobile advertising in collaboration with partners based on a revenue share model with infusion of ... PROMOTIONS & OFFERS: Jewellery federation eyes 50% sales growth by 2013 Bangalore, May 18 The All India Gem and Jewellery Trade Federation is targeting for 2013 a 50 per cent growth in the retail turnover of the domestic jewellery industry, which is currently worth Rs 1,12,000 ... MARKETING RESEARCH: ‘Traditional groceries frequented more than modern store’ Nielsen report states rate of adoption of modern trade format had decreased. Bangalore, May 18 Critics of modern retail format stores can draw satisfaction from a study stating that traditional grocery stores continue to hold their own amid ... OUTLOOK: Novatium targets 2 lakh netPC subscribers The Chennai-based Novatium Solutions Pvt Ltd expects to have 2 lakh subscribers nationally for its Nova netPC by the end of this financial ... NEW PRODUCTS & SERVICES: Tata Tele launches broadband ...
NEW PRODUCTS & SERVICES:
Michelin opens Tyreplus store
DIRECT MARKETING: Direct selling on the go While organised retail is slowing down, the direct selling industry is gung ho about its prospects. BrandLine does a reality check on its optimism.. This business has the uncanny ability to bump into you in the most unlikely places. Often it is ... INTERVIEW: ‘The importance here is to cut out unnecessary middlemen’ Michael Bergdahl, author and Wal-Mart director, says that if small retailers in India cannot buy stock directly from the source, their next best bet would be wholesalers.. Michael ‘Bird Dawg,’ Bergdahl has perhaps penned one of the ... BRANDS: Top brands, top trends A recent ranking of the world’s 100 most valuable brands throws up some interesting insights.. The headline buzz in this year’s Millward Brown report on the 100 most valuable global brands belongs to a relatively new brand which is ... STRATEGY: Indiagenous ingenuity Why does jugaad – resourcefulness, inventiveness - not manifest itself at an organisational level?. A couple of years ago, I was giving a lecture on innovation in New Zealand when my presentation went blank. On examination, I found that ... NEW PRODUCTS & SERVICES: Nifty device LG Electronics has launched a new palm-size pocket projector, the HS102G. Targeting both the business and home consumers, it is among the smallest projectors available in a dimension of 15.4 x 11.7 x 5 cm and weighs 780 gm. The projector ...
NEW PRODUCTS & SERVICES:
Dip dip dip
NEW PRODUCTS & SERVICES:
Space savers
NEW PRODUCTS & SERVICES:
Tan not
NEW PRODUCTS & SERVICES:
Rose & shine!
BOOKS:
Retail environs as marketing strategy
BOOKS:
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