Business Daily from THE HINDU group of publications
Wednesday, May 20, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Wednesday, May 20, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING IPR: Despite HC nod, TVS not in a hurry to launch twin-spark Flame Chennai, May 19 Despite the Madras High Court giving the go ahead to TVS Motor Company for manufacturing and marketing the 125-cc Flame, whose use of the “twin spark plug” technology resulted in a court battle with Bajaj, the ... MARKETING RESEARCH: IPL franchisees plan fan clubs, cricket academies Teams look to bond with fans across cities. Cricket academies and overseas fan clubs are being planned by the Indian Premier League teams. Fighting it out in South Africa, individual teams are still finding connect with home fans, if city-wise ... STRATEGY: Godrej’s new reality game show Moving away from traditional media, Godrej Group is launching a new reality game show, Godrej Khelo Jeeto Jiyo on the Star network. The advertisers funded programme will run for 10 weeks beginning in June. The show allows consumers ... OUTLOOK: Big TV looking at affordable digital video recorder New Delhi, May 19 Reliance ADAG’s Big TV is looking to launch an affordable digital video recorder by the end of the year. Big TV says it is in talks with prospective partners and may consider selling stake, but didn’t share ... NEW PRODUCTS & SERVICES: LG unveils star rated colour TVs New Delhi, May 19 Durables company LG Electronics India has introduced for the first time star-rated CTVs in the market. The company plans to launch 31 models in CTV category which will include 19 flat and 12 ultra slim ... IPR: Toshiba files suit against DVD makers, distributors New Delhi, May 19 Toshiba Corporation has filed a lawsuit against various DVD manufacturers and distributors, including Moser Baer India, alleging infringement of its patents for recordable DVD ... MARKET SHARES: Sony targets 45% share in Kerala’s LCD TV market Kochi, May 19 Sony India, the leading consumer electronics brand, has set a target of achieving 45 per cent market share in Kerala in the LCD TV market in the current financial ... MARKETING RESEARCH: Unexpected win by Knight Riders pushes up IPL viewership Mumbai, May 19 In the last week of the IPL, weekday viewership on Monday marginally picked up in the single match between Knight Riders and Chennai Super Kings with rating of 3.9 per cent attracting 8.3 million viewers, according to ... NEW PRODUCTS & SERVICES: Euro Locks showroom in Kochi ...
NEW PRODUCTS & SERVICES:
RCom launches calling cards
DIRECT MARKETING: Direct selling on the go While organised retail is slowing down, the direct selling industry is gung ho about its prospects. BrandLine does a reality check on its optimism.. This business has the uncanny ability to bump into you in the most unlikely places. Often it is ... INTERVIEW: ‘The importance here is to cut out unnecessary middlemen’ Michael Bergdahl, author and Wal-Mart director, says that if small retailers in India cannot buy stock directly from the source, their next best bet would be wholesalers.. Michael ‘Bird Dawg,’ Bergdahl has perhaps penned one of the ... BRANDS: Top brands, top trends A recent ranking of the world’s 100 most valuable brands throws up some interesting insights.. The headline buzz in this year’s Millward Brown report on the 100 most valuable global brands belongs to a relatively new brand which is ... STRATEGY: Indiagenous ingenuity Why does jugaad – resourcefulness, inventiveness - not manifest itself at an organisational level?. A couple of years ago, I was giving a lecture on innovation in New Zealand when my presentation went blank. On examination, I found that ... NEW PRODUCTS & SERVICES: Nifty device LG Electronics has launched a new palm-size pocket projector, the HS102G. Targeting both the business and home consumers, it is among the smallest projectors available in a dimension of 15.4 x 11.7 x 5 cm and weighs 780 gm. The projector ...
NEW PRODUCTS & SERVICES:
Dip dip dip
NEW PRODUCTS & SERVICES:
Space savers
NEW PRODUCTS & SERVICES:
Tan not
NEW PRODUCTS & SERVICES:
Rose & shine!
BOOKS:
Retail environs as marketing strategy
BOOKS:
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