The Hindu Business Line : Thursday, May 21, 2009

MARKETING

CHANNELS AND FRANCHISES: Car makers help dealers to cut inventory
Move to reduce ballooning interest cost borne by dealers. Bangalore, May 20 Several domestic car makers have decided not to push their dealers to “lift” more vehicles from them which has led to an immediate drop in inventory levels ...

OUTLOOK: Panasonic to make durables range in India
Plans to invest $300 m in next three years; in hiring mode. Chennai, May 20 Consumer durables and electronics firm Panasonic India Pvt Ltd, a wholly-owned subsidiary of the $90-billion global electronic major Panasonic Corporation (erstwhile ...

NEW PRODUCTS & SERVICES: Carat Fresh Integrated launched
Aegis Media has partnered with Fresh IMCS to launch Carat Fresh Integrated. It will provide a complete 360 degrees integrated marketing solution and will be an independent profit centre, headed by Mr Debashis Das, former MD of Fresh IMCS. Mr ...

NEW PRODUCTS & SERVICES: Akshaya launches senior citizen-friendly housing project
Chennai, May 20 The Chennai-based Akshaya Pvt Ltd, a leading residential developer, is launching a ‘senior citizen’-friendly project, at Kazhipattur, off Old ...

NEW PRODUCTS & SERVICES: RCG showroom in Palakkad
...

From Brand Line

ENTERTAINMENT & LEISURE: Blocked busters
Talks between multiplex owners and Hindi film producers seem deadlocked, with each side looking for alternatives.. Riddhi Trivedi, an executive from a Mumbai-based HR consultancy, came back disappointed after coming to know that the same old ...

ADVERTISING: Zooming into minds and hearts
Love ’em or not, the Zoozoos have made an impression. And that also counts for successful advertising.. There was a time when cola advertising ruled the roost in India and if one may add, in the rest of the world too, in terms of ...

INTERVIEW: ‘Agencies have to develop ways of alerting their clients...’
... to the changes that can affect their brands, says M. G. Parameswaran of Draft FCB + Ulka, who has just published his fourth book Ride the Change.. Understanding the changing Indian consumer is an ongoing task for M. G. Parameswaran, ...

GEMS & JEWELLERY: It’s different!
The Lucca Preziosa held in Delhi recently gave jewellery aficionados something to chew over.. Have you ever imagined teaming your black evening wear with an exquisite necklace made of paper? Or even better, buying a gorgeous ring made of, no, ...

ONLINE MARKETING: Web, banners & more
Word of mouth’s reliability, and the Net’s proximity to youth have marketers turning to the Web.. When does outdoor advertising work and when and where does ...

BOOKS: Back decisions with right consumer data bookmark
There is no workable definition of who the affluent are and how their affluence impacts their consumption, notes The Indicus Consumer Handbook: The Marketer’s Guide to Indian Consumers, edited by Laveesh Bhandari ( ...

BOOKS: Media logic
You Google something and you get fidgety because the information you are looking for is not on the first page. When watching a movie, the screen presence of computers or cell phones, radios or TVs don’t get your attention. This is media ...

BOOKS: Tech-edge
One of the ways to use mobile phones for ads is ‘Bluetooth marketing,’ says Ketan Joshi in What They don’t Teach You about Marketing: Filling the Gap between Curriculum and Real Life ( ...

NEW PRODUCTS & SERVICES: Couch factor
Ikian Furnitures has launched the new Tropicana set of sofas in its Water Hyacinth Series. The series claims supreme craftsmanship with the absence of untidy knots or severely cut strands anywhere in the weave. The fibre is woven in such a way ...

NEW PRODUCTS & SERVICES: Muscle power
Grand Slam has launched Kettler Verso 107. It claims to provide stable cross training exercise with a sturdy frame that supports weights up to 110 kg. It comes with a training computer to indicate time, distance, speed, calorie consumption ...

NEW PRODUCTS & SERVICES: Summer special
Cinthol has launched two new deo sprays – ‘Deo Rainstorm’ and ‘Deo Unleash’. Rainstorm is a contemporary aquatic fragrance with undertones of lemon and bergamot and Unleash is fresh spicy woody fragrance built on ...

NEW PRODUCTS & SERVICES: No tiptoeing
Pergo has launched Pergo Sense. The new SoftTech technology used in this is claimed to make the laminate floors more silent and more comfortable to walk on. Pergo Sense planks are priced at Rs 320 per sq ft and their dimensions are 1196 x 196 x ...

NEW PRODUCTS & SERVICES: Skin food
Himalaya has launched Purifying Neem Face Wash. It contains neem and turmeric to protect against problem skin. It is available in 60 gm, 100 gm and 150 ml tubes for Rs 45, Rs 65 and Rs 150 in stores across the country and at exclusive ...

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Markets (May 20)

Nifty (at close)	4,270.30(-48.15)
US Dollar (Buy/Sell)	47.47/48
Brent crude (a bbl) Rs	2,854
Gold (a gram) Rs	1,333
Silver (a kg) Rs	23,245

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