Business Daily from THE HINDU group of publications
Friday, May 22, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Friday, May 22, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING TRENDS: Auto sales momentum in early 2009 not a sign of revival Sector not out of the woods yet: Pawan Goenka. Mumbai, May 21 Auto sales have been brisk over the last three-four months but Dr Pawan Goenka, President of Mahindra & Mahindra’s Automotive Sector, is not convinced that the turnaround ... ADVERTISING: Rs 400-cr cover is SET Max defence against ad revenue loss In the event of rain and other unforeseen risks. Kolkata, May 21 Every time an IPL match gets washed out by rain, the broadcasting channel SET Max may raise an insurance claim of up to Rs 7 crore for loss of ... REGULATORY BODIES & RULINGS: Opto Circuits products get Brazil nod Mediaid Inc, the marketing subsidiary of Opto Circuits India Ltd (OCI), leading manufacturer of medical diagnostics and interventional products, has received the approval of the Brazilian agency, Agencia Nacional de Vigilancia Sanitaria ... PEOPLE: Dentsu India appoints COO Dentsu India has appointed Mr Satish Sathyanarayana as the Chief Operating Officer (COO). The company said Mr Sathyanarayana would head this yet-to-be launched Specialist Agency which would operate both in the digital and offline space. Prior ... MARKETING RESEARCH: If it’s not home, it’s the office where IPL is watched most Restaurants are other dominant locations to savour the matches. Mumbai, May 21 It’s not the malls, multiplexes, airports or restaurants but the office which has emerged as the preferred venue to watch the IPL ... PIRACY: Drug regulator to expand survey on fake medicines First report on counterfeit drugs in India by June. New Delhi, May 21 The Drug Controller General of India plans to widen the survey to map the prevalence of counterfeit drugs in the country with larger number of samples. The regulator, which is ... IPR: We do not foresee much implication of Toshiba suit: Moser Baer New Delhi, May 21 The Moser Baer India Chairman, Mr Deepak Puri, said Thursday that he does not foresee much implication of the Toshiba lawsuit and that as per his preliminary reading, the infringement allegations pertain to optical media ... REGULATORY BODIES & RULINGS: Competition Commission to soon notify regulations A day after the Centre notified provisions pertaining to anti-competitive agreements and abuse of dominant position, Competition Commission of India is in the process of notifying various regulations. The regulations, once notified, would ... OUTLOOK: Mexican cinema chain Cinepolis announces India plans New Delhi, May 21 Mexican cinema chain Cinépolis has finally announced its entry into India with plans to set up 500 screens over the next seven years, starting the second half of ... NEW BUSINESS: LG bags orders for commercial ACs ... NEW PRODUCTS & SERVICES: The new Laura ... CHANNELS AND FRANCHISES: Nikon India to appoint 400 new dealers Nikon India, a fully owned arm of Nikon Corporation, Japan, will be adding 400 new dealers this year to expand ... ALLIANCES & JOINT VENTURES: Toonz, Argentine firm to co-produce animation film Thiruvananthapuram, May 21 Toonz Animation India Pvt Ltd and the Argentina-based Illusion Studios have signed an agreement to co-produce a 3D animated feature ... PROMOTIONS & OFFERS: VLCC's new slimming solution ...
ENTERTAINMENT & LEISURE: Blocked busters Talks between multiplex owners and Hindi film producers seem deadlocked, with each side looking for alternatives.. Riddhi Trivedi, an executive from a Mumbai-based HR consultancy, came back disappointed after coming to know that the same old ... ADVERTISING: Zooming into minds and hearts Love ’em or not, the Zoozoos have made an impression. And that also counts for successful advertising.. There was a time when cola advertising ruled the roost in India and if one may add, in the rest of the world too, in terms of ... INTERVIEW: ‘Agencies have to develop ways of alerting their clients...’ ... to the changes that can affect their brands, says M. G. Parameswaran of Draft FCB + Ulka, who has just published his fourth book Ride the Change.. Understanding the changing Indian consumer is an ongoing task for M. G. Parameswaran, ... GEMS & JEWELLERY: It’s different! The Lucca Preziosa held in Delhi recently gave jewellery aficionados something to chew over.. Have you ever imagined teaming your black evening wear with an exquisite necklace made of paper? Or even better, buying a gorgeous ring made of, no, ... ONLINE MARKETING: Web, banners & more Word of mouth’s reliability, and the Net’s proximity to youth have marketers turning to the Web.. When does outdoor advertising work and when and where does ... BOOKS: Back decisions with right consumer data bookmark There is no workable definition of who the affluent are and how their affluence impacts their consumption, notes The Indicus Consumer Handbook: The Marketer’s Guide to Indian Consumers, edited by Laveesh Bhandari ( ...
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