Business Daily from THE HINDU group of publications
Saturday, May 23, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Saturday, May 23, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING PROMOTIONS & OFFERS: Global airlines woo travellers with bargain fares If you are planning a trip abroad, this is the best time to do so with airfares being offered at rock-bottom ... STRATEGY: Whirlpool spins new product line strategy Spurt in net profit on fixed cost cuts & brand building. New Delhi, May 22 Whirlpool of India is adopting a multi-pronged strategy to keep itself ahead of competition. The company, which has posted a healthy spurt in its net profit, ... ONLINE MARKETING: Kerala Tourism’s Web initiative Thiruvananthapuram, May 22 For several years now, Kerala Tourism’s Web site has had an ‘event calendar’ to help tourists keep tabs on various important festivals and other events in the State. Now, Kerala Tourism is working ... OUTLOOK: Starwood to launch Four Points hotel brand in India Select-service category to focus on biz traveller. Mumbai, May 22 Starwood, the US-based hotel major, will launch its ‘Four Points by Sheraton’ in India next month. The first property is coming up at Vashi ... STANDARDS & BENCHMARKS: Difficult to make hallmarking of gold jewellery mandatory It is difficult to make the hallmarking of gold jewellery mandatory across the country due to insufficient number of certification centres and lack of infrastructure, according to Mr M.K. Roy, Deputy Director General, Bureau of Indian ... NEW PRODUCTS & SERVICES: New range of tyres from Goodyear Hyderabad, May 22 Goodyear has launched a new range of tyres, DuraPlus, with a technology that imparts longer tread life to the tyres in Andhra ... PROMOTIONS & OFFERS: Monsoon package: Leela Kempinski tweaks prices With the lean season setting in and recessionary market to tackle, The Leela Kempinski Kovalam Beach and The Leela Kempinski Goa have tweaked their prices to make price-points ...
PROMOTIONS & OFFERS:
Emirates free flights for kids
ENTERTAINMENT & LEISURE: Blocked busters Talks between multiplex owners and Hindi film producers seem deadlocked, with each side looking for alternatives.. Riddhi Trivedi, an executive from a Mumbai-based HR consultancy, came back disappointed after coming to know that the same old ... ADVERTISING: Zooming into minds and hearts Love ’em or not, the Zoozoos have made an impression. And that also counts for successful advertising.. There was a time when cola advertising ruled the roost in India and if one may add, in the rest of the world too, in terms of ... INTERVIEW: ‘Agencies have to develop ways of alerting their clients...’ ... to the changes that can affect their brands, says M. G. Parameswaran of Draft FCB + Ulka, who has just published his fourth book Ride the Change.. Understanding the changing Indian consumer is an ongoing task for M. G. Parameswaran, ... GEMS & JEWELLERY: It’s different! The Lucca Preziosa held in Delhi recently gave jewellery aficionados something to chew over.. Have you ever imagined teaming your black evening wear with an exquisite necklace made of paper? Or even better, buying a gorgeous ring made of, no, ... ONLINE MARKETING: Web, banners & more Word of mouth’s reliability, and the Net’s proximity to youth have marketers turning to the Web.. When does outdoor advertising work and when and where does ... BOOKS: Back decisions with right consumer data bookmark There is no workable definition of who the affluent are and how their affluence impacts their consumption, notes The Indicus Consumer Handbook: The Marketer’s Guide to Indian Consumers, edited by Laveesh Bhandari ( ...
BOOKS:
Media logic
BOOKS:
Tech-edge
NEW PRODUCTS & SERVICES:
Muscle power
NEW PRODUCTS & SERVICES:
Summer special
NEW PRODUCTS & SERVICES:
No tiptoeing
NEW PRODUCTS & SERVICES:
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