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Tuesday, May 26, 2009
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MARKETING

PROMOTIONS & OFFERS: Indus League rejigs price structure to spur sales
‘To retain customers who may be downtrading’. Bangalore, May 25 Apparel retailer Indus League Clothing has re-engineered its price structure across its brands in a bid to woo customers in the ...

OUTLOOK: Make this the year of Maruti Suzuki, dealers told
Quality of growth worrying: CEO Nakanishi. Chennai, May 25 Make this the year of Maruti Suzuki. This is the message the company’s Managing Director and CEO, Mr Shinzo Nakanishi, has sent its ...

MARKETING RESEARCH: IPL-2 finals score record ratings
Mumbai, May 25 A grand finale with a nail-biting finish on a Sunday evening led to the highest TVRs recorded at IPL-2 at 8.3 with 11.3 million viewers watching the ...

ALLIANCES & JOINT VENTURES: Smart Infocomm to market Hyundai products
Range of goods includes speakers, home theatre systems and headphones. Kochi, May 25 Smart Infocomm has entered into an exclusive licence agreement with Hyundai Corporation to bringing in an array of 3-D surround sound speakers for IT and ...

RETAILING: Wal-Mart defers launch of first cash-and-carry store in India
New Delhi, May 25 The much-anticipated launch of Wal-Mart’s maiden cash-and-carry outlet in Amritsar has been deferred following violence sparked by killing of a Dera leader ...

NEW PRODUCTS & SERVICES: Sanyo launches ‘dual cameras’ range
Hyderabad, May 25 Japanese consumer electronics major Sanyo Electric Co Ltd has embarked on concept selling of what it claimed was the world’s first compact ‘Dual camera’ range, that pack features of digital still-camera ...

RETAILING: Asian Retail Institute courses
...

PROMOTIONS & OFFERS: Milma prize scheme
...

OUTLOOK: Tanishq targets 50% growth in diamond biz
Pune, May 25 With the diamond business growing at a faster rate than gold for Tanishq, the jewellery maker is focussing on the gemstone and expects this segment to touch 40 per cent of its total jewellery sales during the ...

NEW PRODUCTS & SERVICES: IDEA Cellular launches services in Tamil Nadu
Coimbatore, May 25 As part of its national roll-out plan, Aditya Birla Group’s IDEA Cellular has entered Tamil Nadu by launching its services in Coimbatore and marking its presence in other major towns and cities in the State. ...

From Brand Line

ENTERTAINMENT & LEISURE: Blocked busters
Talks between multiplex owners and Hindi film producers seem deadlocked, with each side looking for alternatives.. Riddhi Trivedi, an executive from a Mumbai-based HR consultancy, came back disappointed after coming to know that the same old ...

ADVERTISING: Zooming into minds and hearts
Love ’em or not, the Zoozoos have made an impression. And that also counts for successful advertising.. There was a time when cola advertising ruled the roost in India and if one may add, in the rest of the world too, in terms of ...

INTERVIEW: ‘Agencies have to develop ways of alerting their clients...’
... to the changes that can affect their brands, says M. G. Parameswaran of Draft FCB + Ulka, who has just published his fourth book Ride the Change.. Understanding the changing Indian consumer is an ongoing task for M. G. Parameswaran, ...

GEMS & JEWELLERY: It’s different!
The Lucca Preziosa held in Delhi recently gave jewellery aficionados something to chew over.. Have you ever imagined teaming your black evening wear with an exquisite necklace made of paper? Or even better, buying a gorgeous ring made of, no, ...

ONLINE MARKETING: Web, banners & more
Word of mouth’s reliability, and the Net’s proximity to youth have marketers turning to the Web.. When does outdoor advertising work and when and where does ...

BOOKS: Back decisions with right consumer data bookmark
There is no workable definition of who the affluent are and how their affluence impacts their consumption, notes The Indicus Consumer Handbook: The Marketer’s Guide to Indian Consumers, edited by Laveesh Bhandari ( ...

BOOKS: Media logic
You Google something and you get fidgety because the information you are looking for is not on the first page. When watching a movie, the screen presence of computers or cell phones, radios or TVs don’t get your attention. This is media ...

BOOKS: Tech-edge
One of the ways to use mobile phones for ads is ‘Bluetooth marketing,’ says Ketan Joshi in What They don’t Teach You about Marketing: Filling the Gap between Curriculum and Real Life ( ...

NEW PRODUCTS & SERVICES: Couch factor
Ikian Furnitures has launched the new Tropicana set of sofas in its Water Hyacinth Series. The series claims supreme craftsmanship with the absence of untidy knots or severely cut strands anywhere in the weave. The fibre is woven in such a way ...

NEW PRODUCTS & SERVICES: Muscle power
Grand Slam has launched Kettler Verso 107. It claims to provide stable cross training exercise with a sturdy frame that supports weights up to 110 kg. It comes with a training computer to indicate time, distance, speed, calorie consumption ...

NEW PRODUCTS & SERVICES: Summer special
Cinthol has launched two new deo sprays – ‘Deo Rainstorm’ and ‘Deo Unleash’. Rainstorm is a contemporary aquatic fragrance with undertones of lemon and bergamot and Unleash is fresh spicy woody fragrance built on ...

NEW PRODUCTS & SERVICES: No tiptoeing
Pergo has launched Pergo Sense. The new SoftTech technology used in this is claimed to make the laminate floors more silent and more comfortable to walk on. Pergo Sense planks are priced at Rs 320 per sq ft and their dimensions are 1196 x 196 x ...

NEW PRODUCTS & SERVICES: Skin food
Himalaya has launched Purifying Neem Face Wash. It contains neem and turmeric to protect against problem skin. It is available in 60 gm, 100 gm and 150 ml tubes for Rs 45, Rs 65 and Rs 150 in stores across the country and at exclusive ...






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Markets (May 26)
Nifty (at close)4,116.70(-120.85)
US Dollar (Buy/Sell)47.44/46
Brent crude (a bbl) Rs2,821
Gold (a gram) Rs1,357
Silver (a kg) Rs23,890

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In Focus
Nano - The People's Car

Mandate 2009

Who is hiring?

More

Other Top Stories
Merger move reflects telcos’ need to look beyond India

Indus League rejigs price structure to spur sales

Moser Baer Photo Voltaic’s expansion plans may get pushed back by 1-2 quarters

Shipping cos look to domestic banks for fleet expansion

Markets: Ahead of economies?

PNB to increase remittance biz via MoneyGram

PSA-Sical barred from bidding for Tuticorin new box terminal

Looking back
May. 17-May. 23
Will FDI in retail become a reality?

‘Traditional groceries frequented more than modern store’

Brandline



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