Business Daily from THE HINDU group of publications Tuesday, May 26, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING PROMOTIONS & OFFERS: Indus League rejigs price structure to spur sales ‘To retain customers who may be downtrading’. Bangalore, May 25 Apparel retailer Indus League Clothing has re-engineered its price structure across its brands in a bid to woo customers in the ... OUTLOOK: Make this the year of Maruti Suzuki, dealers told Quality of growth worrying: CEO Nakanishi. Chennai, May 25 Make this the year of Maruti Suzuki. This is the message the company’s Managing Director and CEO, Mr Shinzo Nakanishi, has sent its ... MARKETING RESEARCH: IPL-2 finals score record ratings Mumbai, May 25 A grand finale with a nail-biting finish on a Sunday evening led to the highest TVRs recorded at IPL-2 at 8.3 with 11.3 million viewers watching the ... ALLIANCES & JOINT VENTURES: Smart Infocomm to market Hyundai products Range of goods includes speakers, home theatre systems and headphones. Kochi, May 25 Smart Infocomm has entered into an exclusive licence agreement with Hyundai Corporation to bringing in an array of 3-D surround sound speakers for IT and ... RETAILING: Wal-Mart defers launch of first cash-and-carry store in India New Delhi, May 25 The much-anticipated launch of Wal-Mart’s maiden cash-and-carry outlet in Amritsar has been deferred following violence sparked by killing of a Dera leader ... NEW PRODUCTS & SERVICES: Sanyo launches ‘dual cameras’ range Hyderabad, May 25 Japanese consumer electronics major Sanyo Electric Co Ltd has embarked on concept selling of what it claimed was the world’s first compact ‘Dual camera’ range, that pack features of digital still-camera ... RETAILING: Asian Retail Institute courses ... PROMOTIONS & OFFERS: Milma prize scheme ... OUTLOOK: Tanishq targets 50% growth in diamond biz Pune, May 25 With the diamond business growing at a faster rate than gold for Tanishq, the jewellery maker is focussing on the gemstone and expects this segment to touch 40 per cent of its total jewellery sales during the ... NEW PRODUCTS & SERVICES: IDEA Cellular launches services in Tamil Nadu Coimbatore, May 25 As part of its national roll-out plan, Aditya Birla Group’s IDEA Cellular has entered Tamil Nadu by launching its services in Coimbatore and marking its presence in other major towns and cities in the State. ...
ENTERTAINMENT & LEISURE: Blocked busters Talks between multiplex owners and Hindi film producers seem deadlocked, with each side looking for alternatives.. Riddhi Trivedi, an executive from a Mumbai-based HR consultancy, came back disappointed after coming to know that the same old ... ADVERTISING: Zooming into minds and hearts Love ’em or not, the Zoozoos have made an impression. And that also counts for successful advertising.. There was a time when cola advertising ruled the roost in India and if one may add, in the rest of the world too, in terms of ... INTERVIEW: ‘Agencies have to develop ways of alerting their clients...’ ... to the changes that can affect their brands, says M. G. Parameswaran of Draft FCB + Ulka, who has just published his fourth book Ride the Change.. Understanding the changing Indian consumer is an ongoing task for M. G. Parameswaran, ... GEMS & JEWELLERY: It’s different! The Lucca Preziosa held in Delhi recently gave jewellery aficionados something to chew over.. Have you ever imagined teaming your black evening wear with an exquisite necklace made of paper? Or even better, buying a gorgeous ring made of, no, ... ONLINE MARKETING: Web, banners & more Word of mouth’s reliability, and the Net’s proximity to youth have marketers turning to the Web.. When does outdoor advertising work and when and where does ... BOOKS: Back decisions with right consumer data bookmark There is no workable definition of who the affluent are and how their affluence impacts their consumption, notes The Indicus Consumer Handbook: The Marketer’s Guide to Indian Consumers, edited by Laveesh Bhandari ( ...
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